Web Copywriter

AdFarm Partnership; Guelph; Hybrid; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

automatic 3% RR46 contributions

health spending account

health & cell phone reimbursements

hybrid working environment

Job summary

AdFarm Partnership in Guelph, Ontario is seeking a Web Copywriter to create clear, compelling copy for websites and digital experiences, and to maintain content in a headless CMS.

You’ll write for product pages, landing pages and campaigns, optimize for SEO, ensure brand voice, collaborate with design, development, and strategy teams, and help drive conversion in a hybrid work setting.

Qualifications

• Three+ years of copywriting for websites, landing pages or other digital channels.
• Experience creating content for websites and digital experiences with a strong portfolio.
• Ability to maintain brand voice and ensure content supports conversions.

Responsibilities

• Write compelling, audience-focused copy for websites, landing pages, product pages and campaigns.
• Manage content in a headless CMS and publish webpages.
• Incorporate SEO best practices into web copy (keywords, headings, meta descriptions).
• Maintain brand voice and ensure quality and accessibility across content.
• Collaborate with Account, Strategy, Creative, Design, Development and Project Management teams.

Skills

Copywriting

SEO

CMS experience

Headless CMS

Content strategy

Collaboration

Education

Post-secondary education in Communications, Marketing, Journalism, English or related field

Tools

Headless CMS

CMS

SEO Tools

Job description

The 2027 AgIntel Index Report is here. Get Your Copy

Home / Careers / Web Copywriter

Web Copywriter

Full Time | Guelph, Ontario (Hybrid)

You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.

We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be part of a team that does these things—and does them well—we should chat.

We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. If you’re in that space, or want to head that direction, this role will be a great fit.

You will love it here if you follow these GUIDEPOSTS:

Are you being agile? Priorities, content requirements and timelines can shift. Are you ready to adapt, manage multiple requests and keep content moving efficiently from draft through publishing?

Are you being smart? Accuracy matters, particularly when working with technical and regulated product information. Are you comfortable asking the right questions, following established standards and carefully reviewing your work?

Are you being helpful? Strong content depends on strong collaboration. Are you ready to work closely with Design, CMS and Project Management teams, communicate blockers early and help move work across the finish line?

You don’t make it 40+ years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.

TheWeb Copywriter is responsible for creating clear, compelling and high-converting copy for websites and digital experiences, while also maintaining and updating web content within a headless content management system.

Key Accountabilities

Web Copywriting & Conversion Optimization

• Write compelling, audience-focused copy for websites, landing pages, product pages, campaign pages and other digital experiences.
• Develop headlines, value propositions, calls to action, product descriptions and supporting page content designed to engage users and drive action.
• Refresh and optimize existing website content to improve clarity, relevance, engagement and conversion.

Headless CMS Content Management

• Create, update, maintain and publish webpages within a headless CMS following the completion of website migrations.
• Enter and update content within structured content fields and reusable components.
• Apply approved updates to headings, body copy, links, buttons, metadata, product information, images and other page-level content.
• Manage ongoing content changes across multiple webpages, product categories or brand properties.

SEO & Content Optimization

• Incorporate SEO best practices into website copy, including keywords, headings, internal links, page titles and meta descriptions.
• Write for people first while ensuring content can be effectively understood and indexed by search engines.

Brand Consistency & Quality Assurance

• Apply established brand voice, tone and messaging across website content.
• Proofread and edit content for grammar, clarity, consistency, accuracy and accessibility.

Collaboration

• Work closely with Account, Strategy, Creative, Design, Development, SEO and Project Management teams.

What You Bring

• Post-secondary education in Communications, Marketing, Journalism, English or a related field, or equivalent professional experience.
• Three or more years of experience writing copy for websites, landing pages or other digital channels.
• A portfolio demonstrating strong web copywriting, brand storytelling and conversion-focused content.
• Hands-on experience creating and maintaining content within a CMS; experience with a headless CMS is strongly preferred.
• Experience writing regulated or highly technical content is considered an asset.

We offer all employees health, dental, and vision benefits, automatic 3% RR46 contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Culture is everything to us, and we do our best to hire according to shared values and mutual respect.

We are a TEAM, and we are looking for a like-minded individual who is eager to contribute, collaborate and produce accurate, engaging content.