Web Content Specialist

Creative Niche; Calgary; On-site; CAD 60,000 - 78,000; Full time

Job summary

Creative Niche in Calgary is seeking a Web Content Specialist to own day-to-day website content, analytics, SEO basics, and QA. You will publish, update and QA content using a no-code CMS, and apply GA4 insights to improve user experience.

This role requires independent work lifestyle within a fast-moving marketing team, strong attention to detail, and the ability to work onsite five days a week in Calgary. Familiarity with HTML/CSS is a plus and NDA may apply.

Qualifications

• Experience using GA4 to analyze user behavior and engagement.
• Hands-on CMS content management and publishing experience.
• Fundamental understanding of on-page SEO basics and tagging.
• Ability to QA website content and ensure accuracy.
• Strong attention to detail with a solutions-oriented mindset.
• Ability to work independently in a fast-moving marketing environment.
• Familiarity with HTML/CSS is an asset.
• D2C/e-commerce experience is a plus, onsite Calgary required.

Responsibilities

• Manage and maintain website content through a no-code CMS.
• Publish, update and QA website content to ensure accuracy.
• Use GA4 to analyze website behavior, flows and engagement patterns.
• Identify opportunities to improve the website experience based on analytics.
• Apply foundational on-page SEO best practices, including meta tags and internal linking.
• Maintain high-quality, organized content and work with the marketing team.
• Collaborate with the team while working independently in a fast-paced environment.

Skills

GA4 analysis

CMS management

On-page SEO

Content QA

Analytical mindset

Independent work

Attention to detail

HTML/CSS familiarity

Tools

GA4

CMS

HTML/CSS

Job description

We are hiring a Web Content Specialist for a growing organization in Calgary. This role owns day-to-day website content, analytics, SEO basics and QA.

What You’ll Do

• Manage and maintain website content through a no-code CMS.
• Publish, update and QA website content.
• Use GA4 to analyze website behaviour, user flows and engagement patterns.
• Identify opportunities to improve the website experience based on analytics and user behaviour.
• Apply foundational on-page SEO best practices, including meta tags, internal linking and keyword tagging.
• Maintain accurate, organized and high-quality website content.
• Work independently while collaborating with the broader marketing team in a fast-moving environment.

What We’re Looking For

• Hands-on experience with GA4 / Google Analytics and confidence interpreting user behaviour data.
• Experience managing content within a CMS
• Understanding of foundational on-page SEO best practices.
• Experience with website content publishing, updates and quality assurance.
• Strong attention to detail and an analytical, solutions-oriented mindset.
• Ability to work independently and take ownership without requiring significant day-to-day oversight.
• Basic HTML/CSS familiarity is an asset.
• E-commerce or storefront management experience is an asset.
• D2C, e-commerce experience is considered an advantage.
• Ability to work onsite in Calgary five days per week.

Confidentiality: Company details will be shared with qualified candidates after an NDA is signed.