Manager, Demand Generation & Marketing Operations

Levitate; Toronto; On-site; CAD 90,000 - 125,000; Full time

Benefits offered by this job

PTO and provincial holidays

Parental leave

Private pension matching

Healthcare benefits

Culture Crew program

Emerging Leader program

Job summary

Levitate is seeking a Manager, Revenue Marketing to lead our demand generation engine across email, organic, paid, and inbound channels in Toronto. You will own the data infrastructure, attribution, and reporting, while building and coaching a high-output team.

This player-coach role blends hands-on execution with people leadership to drive measurable pipeline and growth. You will drive TAM expansion, refine ICP, and collaborate across sales, product, data, and engineering.

Qualifications

• 5-8 years in B2B SaaS revenue or demand generation marketing, with at least some experience leading or managing others.
• Genuine data fluency: querying and modeling data, building attribution, and turning analysis into decisions.
• Fluency with HubSpot.
• Full-funnel demand generation across email, organic, paid, and inbound, owning pipeline and revenue targets.
• Comfort with AI tools and AI-first workflow evolution.
• Player-coach mindset: develop your team and still ship meaningful work.
• Experience entering new market segments or sharpening ICP to grow demand.
• Ability to drive cross-functional outcomes across sales, product, data, and engineering.
• Bias to action with sound judgment on what to do yourself vs. delegate.

Responsibilities

• Lead the revenue marketing team, overseeing email, organic, paid, and inbound channels.
• Own marketing-sourced pipeline and revenue targets, and set demand gen strategy.
• Drive TAM expansion by identifying segments and refining ICP.
• Own attribution and data integrity to ensure accurate ROI reporting.
• Build data and tooling foundations for targeting, reporting, and automation.
• Lead market intelligence to inform positioning and investment decisions.
• Leverage AI and automation to boost team productivity and capabilities.
• Partner with the VP of Marketing to translate strategy into an executable plan.

Skills

B2B SaaS revenue

Data fluency

Full-funnel demand generation

AI tools

Player-coach mindset

Cross-functional collaboration

Market expansion experience

Decision making from data

Tools

HubSpot

Job description

Manager, Demand Generation & Marketing Operations

At Levitate, we're on a mission to make a real impact - for our customers, our team, and the world around us. We believe the best work comes from people who are curious, driven, and excited to grow. Our five core values guide everything we do, and we look for teammates who embody the traits that make those values come to life:

Creating Magic You have the persistence and grit to turn ambitious ideas into remarkable outcomes.

Showing Customer Empathy You bring humble confidence, listening deeply, and putting customers first.

Making Data-Driven Decisions You pair creativity with insights to make smarter, faster choices.

Focusing on Solutions, Not Problems You approach challenges with positivity and critical thinking, always looking for the way forward.

Making Small Improvements Every Day You embrace coachability and lean into discomfort to grow, improve, and drive lasting change.

Here, you won't just do a job, you'll help create meaningful experiences, solve real problems, and shape the future of our company.

Levitate is looking for a Manager of Revenue Marketing to lead our demand generation engine and help us expand into new markets. This role is the connective tissue between marketing strategy and measurable pipeline outcomes, owning the channels, the data, and the team that makes growth happen.

You will lead a small, high-output team covering email, organic, paid, and inbound, while personally owning the data infrastructure, attribution, and reporting that keeps everyone accountable to real numbers. This is a player-coach role: you will develop your team and still do meaningful individual work.

Responsibilities

• Lead the revenue marketing team, developing the people responsible for email, organic, paid, and inbound, and evolving team structure as the business grows.
• Own marketing-sourced pipeline and revenue targets, setting demand generation strategy across channels and managing progress week over week.
• Drive TAM expansion, identifying new segments and refining ICP so Levitate reaches more of the market it can serve.
• Own attribution and data integrity, ensuring the pipeline, source, and ROI numbers leadership relies on are accurate, and doing the data work required to keep them that way.
• Build and maintain the data and tooling foundation that targeting, reporting, and campaign automation depend on, partnering with data and engineering as needed.
• Run competitive and market intelligence, turning signal about competitors and market shifts into decisions about positioning, targeting, and investment.
• Leverage AI and automation to make the team more productive, and help develop the team's capabilities in this area over time.
• Partner closely with the VP of Marketing, reporting on headline metrics and translating strategy into an executable plan.

Qualifications

• 5-8 years in B2B SaaS revenue or demand generation marketing, with at least some experience leading or managing others.
• Genuine data fluency: comfortable querying and modeling data, building and defending attribution, and turning analysis into decisions without waiting on someone else to pull the numbers.
• Fluency with HubSpot
• Full-funnel demand generation experience across email, organic, paid, and inbound, with a track record of owning pipeline and revenue targets.
• Comfort with AI tools and a willingness to build toward an AI-first workflow, whether that is already how you work or a direction you are actively moving.
• A player-coach mindset: you develop your team and still ship meaningful work yourself.
• Experience entering new market segments or sharpening ICP to grow addressable demand.
• Ability to drive cross-functional outcomes across sales, product, data, and engineering.
• Bias to action with sound judgment on what to do yourself versus delegate.

Our commitment to our staff is showcased not only through our strong company culture, but also through our employee-centric benefits and programs including:

• Paid time off and paid provincial holidays to facilitate strong work-life balance
• Paid parental leave that provides employees with support and flexibility as they grow their families
• Extensive benefit options including private pension matching, healthcare benefits, etc. Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events

Notices:

• AI: Levitate will use Artificial Intelligence-supported tools to screen, assess or select applicants at one or more stages of the recruitment process for this position.
• Expected compensation: $90,000-$125,000 CAD in on-target earnings (OTE), consisting of base salary plus variable compensation. Compensation within this range will be determined based on experience and qualifications.
• Vacancy Status:This position is being publicly advertised to support ongoing hiring needs and may be used to fill an existing vacancy or to support anticipated team growth. Depending on business needs at the time of hire, this role may be filled as a backfill or as new headcount.