VP of Sales, Canada — Growth, Transformation & Partnerships

Clover Leaf Seafoods; Markham; On-site; CAD 180,000 - 230,000; Full time

Benefits offered by this job

Health & dental benefits

Pension plan

Tuition reimbursement

Employee assistance program

Job summary

Clover Leaf Seafoods seeks a visionary Vice President of Sales (Canada) to lead the national sales organization, set aggressive growth targets, and strengthen partnerships with major retailers, brokers and industry groups. You will drive profitability, optimize trade investments, and align cross-functional teams to execute the operating plan with discipline and accountability.

The role requires deep Canadian CPG knowledge, executive-level negotiation skills, and a data-driven approach to growth,

Qualifications

• Bachelor's degree in business, marketing, finance or related field.
• 15+ years of progressive sales/commercial leadership experience in Canadian branded CPG and national retail.
• Proven track record in profitable growth, negotiations at executive level, and managing complex P&L.

Responsibilities

• Lead national sales organization of 15 people (5 direct reports) across channels (retail, e-commerce, foodservice).
• Set and achieve sales, revenue and market share targets with cross-functional partners.
• Drive sales transformation, data-enabled decision making, and AI-enabled capabilities across the team.
• Partner with Marketing, Finance, Supply Chain, and Procurement to build operating plans and budgets.

Skills

Strategic leadership

Executive presence

Negotiation

Data-driven decision making

Education

Bachelor's degree in business/marketing/finance

Tools

SAP

Power BI

Microsoft 365

Job description

Clover Leaf Seafoods seeks a visionary Vice President of Sales (Canada) to lead the national sales organization, set aggressive growth targets, and strengthen partnerships with major retailers, brokers and industry groups. You will drive profitability, optimize trade investments, and align cross-functional teams to execute the operating plan with discipline and accountability.

The role requires deep Canadian CPG knowledge, executive-level negotiation skills, and a data-driven approach to growth,