VP, Commercial Growth & Accountant Channel

Plooto Inc.; Canada; Hybrid; CAD 180,000 - 260,000; Full time

Job summary

Plooto Inc. is seeking a Vice President, Commercial in Canada to build and scale our distribution engine.

You will lead Sales and Partnerships & Business Development, reporting to the CEO as a member of the Executive Leadership Team, and guide a high-volume SMB motion with a focus on channel and direct sales. You will design repeatable distribution models, cultivate practitioner-level adoption via relationships, and set strategic direction across partnerships, self-service, and direct sales

Qualifications

• Senior commercial leadership experience in a technology business serving SMBs.
• Proven ability to build or scale a commercial motion, distribution channel, or GTM capability.
• Experience with indirect, partner-led, channel-led, or advisor-influenced distribution.
• Strong judgment on low-ACV, high-volume SMB economics and cost-value tradeoffs.

Responsibilities

• Build a repeatable accountant and bookkeeper distribution model.
• Turn institutional relationships into practitioner adoption.
• Set commercial strategy across accountant-led distribution, direct sales, partnerships, and self-service.
• Lead and develop Sales and Partnerships & Business Development teams.
• Raise sales execution rigor with forecasting, pipeline review, CRM discipline, coaching, and capacity planning.
• Develop strategic partnerships into measurable customer growth.
• Work with Marketing, Product, Data, Customer Ops, and Compliance to remove constraints.

Skills

Senior commercial leadership

Channel/partner distribution

Direct sales leadership

Forecasting & pipeline management

Executive communication

Canada market knowledge

CRM systems (Salesforce)

Job description

Plooto Inc. is seeking a Vice President, Commercial in Canada to build and scale our distribution engine.

You will lead Sales and Partnerships & Business Development, reporting to the CEO as a member of the Executive Leadership Team, and guide a high-volume SMB motion with a focus on channel and direct sales. You will design repeatable distribution models, cultivate practitioner-level adoption via relationships, and set strategic direction across partnerships, self-service, and direct sales