Communications and Content Lead (Canada)
Join to apply for the Communications and Content Lead (Canada) role at Humi
Communications and Content Lead (Canada)
Join to apply for the Communications and Content Lead (Canada) role at Humi
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Who We Are
Humi is the Canadian employment platform. We help Canadian businesses be better employers. Founded in 2016, our all-in-one employment system allows Canadian businesses to manage employee information, onboarding, performance, time off, employee benefits and payroll.
Who We Are
Humi is the Canadian employment platform. We help Canadian businesses be better employers. Founded in 2016, our all-in-one employment system allows Canadian businesses to manage employee information, onboarding, performance, time off, employee benefits and payroll.
Humi officially joined Employment Hero to accelerate the mission of making employment easier and more valuable, for everyone. Employment Hero has a $2 billion valuation and a presence in 6 countries globally, servicing over 300,000 businesses and more than 2 million employees.
Our DNA
At Humi, we're proud of our unique DNA.
- We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
- We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
- We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale
- We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
- We Live by Our Values - we role model our values 100% of the time
- We Expect High Performance - we set a high standard and we're not satisfied with being average
This role
As our Communications and Content Lead, you'll be working with a content team and our VP, Marketing and will be instrumental in shaping and leading our PR, communications, and content function in Canada. You will lead a team and execute strategies that establish Employment Hero as the authority on employment through our PR, communications, and content channels. You will help us transform our business from SaaS to Employment As A Service (EMPASS) and increase our velocity towards our Big Hairy Audacious Goal (BHAG).
The ideal candidate is an experienced PR, communications, & content expert with proven experience leading PR and content teams in fast paced, high-growth environments. This role forms part of our Canada Marketing leadership team and our Global PR, Communications, and Content Team. It reports to the VP of Marketing in the Canada with a dotted line to the Global Head of PR, Comms, and Content.
Your key focus areas will be:
- Strategy Development: Develop and implement comprehensive PR, Communications, and Content strategies that make Employment Hero famous in Canada and aligns to Go-To-Market plans and activities
- Leadership: Lead a PR, Comms, and Content team inspiring them to think big and push boundaries. Work collaboratively across the global marketing function to support wider team objectives and be a local leader in the Canadian business.
- Executive Profile Building: You'll proactively create media opportunities for the company and regional executives to comment on relevant industry topics, trends and competitive stories
- Data driven approach: Your approach should utilise our first party data to establish Employment Hero as the Canadian authority on Employment.
- Analytics and Reporting: Monitor, analyse, and report on performance, identify areas for improvement and share our progress with the business regularly.
- Content Planning and Execution: Work collaboratively with a global newsroom to use our data and expertise to tell employment stories like no one can. Deliver content to drive SEO, the GTM funnel, and outcomes across the wider business.
- Trend Analysis: Stay up-to-date with trends, tools, and best practices to ensure our strategies are innovative and effective. Keep Employment Hero a leader in conversations around employment in Canada.
- Collaboration: Work closely with the UK Leadership Team, wider marketing team and other stakeholders from across the business to ensure alignment across the business
- SEO: Drive SEO through content creation as well as backlinks within stories and story placements or collaborative content.
- Execution: Own the plan, ensuring the entire squad executes effectively and efficiently across PR, Comms, and Content
Who You Are
To thrive at Humi, you'll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you'll also bring:
- A proven track record leading and executing PR, Comms, and Content teams in an agency or in-house agency marketing/media environment.
- 10+ years in high-paced marketing environments focused on PR and Content. Tech or fintech experience a bonus
- 4+ years experience running a high-performing team.
- Proven experience driving PR around complex topics related to policy.
- Excellent writing, editorial, grammar and verbal communication skills
- Strong media contacts in the Canadian market
- Analytical mindset with the ability to interpret data, identify trends, and to build editorial stories
- Highly motivated, results-oriented, and proactive in driving initiatives to success
- Comfort using AI in your day to day and scaling work and impact through AI.
- Strong organisational skills with a keen attention to detail. Adaptability and resilience in handling changing priorities
- Strategic thinker with the ability to build long-term plans while responding to the needs of the business.
- Experience driving SEO through PR.
What We Can Offer
At Humi, we don't just talk about a better way to work - we live it. Joining Humi means:
- You will work remotely, with the flexibility to own your time and impact
- You will access cutting-edge tools to amplify your work, knowledge and outputs
- You'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
- You'll own ESOP (employee share options) in one of the world's fastest-growing tech companies
- You'll also have access to a wide range of benefits that include: a very generous paternity leave policy, subsidised egg freezing (so you can make the choice that's right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities
Humi is now officially part of the Employment Hero team. Employment Hero is committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: https://employmenthero.com/legals/applicant-policy/
Humi is dedicated to fostering an inclusive work environment where everyone can do their best work. We encourage people of all backgrounds to apply.Seniority level
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