Head of B2B Marketing

Kensington; Toronto; On-site; CAD 150,000 - 210,000; Full time

Benefits offered by this job

Incentive programs

Competitive compensation

Job summary

Kensington in Toronto seeks a senior marketing leader to modernize its agent channel from planning to execution, turning a high-touch B2B path into a scalable growth engine. You will lead agent marketing programs focused on lead generation, segmentation and revenue opportunities, and the CRM/analytics infrastructure the channel needs.

Based at Kensington's HQ, you will work with the VP of Agent Sales, agent leadership, and the executive team to align marketing with sales results across the US

Qualifications

• 10+ years in B2B, trade, or channel marketing leadership with at least 7 years in leadership roles.
• Direct experience in field sales enablement, sales operations, or agent and trade marketing programs.

Responsibilities

• Lead agent marketing programs focused on lead generation, segmentation and identifying opportunities for revenue growth.
• Develop webinars, content programs, and sales collateral to drive engagement and keep agents informed.
• Refine agent recognition and award approaches to motivate top performers.
• Collaborate with sales across US and Canada to align marketing and lead generation with measurable business results.
• Lead and motivate a virtual marketing and sales team with clear priorities and shared accountability.

Skills

B2B marketing

Trade marketing

Sales enablement

Cross-functional partnering

KPIs & budgeting

Job description

What You'll Own

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!

We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.

To learn more about Kensington, visit kensingtontours.com.

The Opportunity

Kensington's agent channel is one of our most valuable, relationship-driven paths to growth, and we are investing in a new role to lead that marketing modernization from planning to execution: turning a high-touch B2B channel into a scalable, measurable growth engine for Kensington's agents.

You will lead Kensington's B2B marketing pillar end to end: agent marketing programs focused lead generation, agent segmentation and identifying the greatest opportunities for revenue growth, and the CRM and analytics infrastructure the channel needs to unlock the next stage of growth.

You'll work in close partnership with the VP, Agent Sales, aligning marketing strategy with the sales team responsible for agent relationships and revenue, so that segmentation, targeting and enablement programs translate directly into sales results.

Based out of Kensington's HQ, you'll sit at the epicentre of the business: working alongside the SVP Marketing, Agent sales leadership, and executive team, with direct visibility into the decisions that shapes where Kensington grows next.

Agent Marketing & Lead Generation

• Refine Kensington's agent marketing approach to align with the biggest opportunities for revenue growth, using the Agent Portal and evolving education programs.
• Lead the development and execution of webinars, content programming, and sales collateral that drive engagement and keep agents active and informed.
• Refine the agent recognition and award approach, giving top performers a clear, motivating path to be recognized.
• Collaborate closely with the sales team across the US and Canada, and with the VP, Agent Sales, to align marketing and lead generation priorities and ensure programs drive measurable business results.

Agent Segmentation & Targeting

• Partner with the Strategy team to sharpen agent and trade segmentation and total addressable market, identifying and closing the barriers to growth.

CRM & Analytics

• Implement the CRM and analytics program that replaces manual reporting, aligns to the new segmentation model, and frees sales to focus on selling.

People Leadership

• Lead and motivate a virtual team across marketing and sales, building alignment and momentum without relying on formal reporting lines.
• Bring the same leadership approach to a matrixed team as you would a direct one: clear priorities, regular touchpoints, and shared accountability for results.

What You Bring

• 10+ years in B2B, trade, or channel marketing leadership, with at least 7 years in leadership roles.
• Direct experience in field sales enablement, sales operations, or agent and trade marketing programs.
• A track record of turning fragmented or manual sales operations into scalable, data-driven systems.
• Experience partnering cross-functionally with sales, strategy, and CRM or analytics teams to align channel strategy with growth targets.
• Excellence in leading with KPIs and budget accountability: you think like a marketer and report like a finance leader.
• Experience in luxury, travel, hospitality, or another relationship-driven B2B category is ideal.

We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team.

We thank all candidates for their interest, however, only those selected for an interview will be contacted.