VP, Consumer Marketing

AutoTrader.ca; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

An established industry player is on the lookout for a Vice President of Consumer Marketing to lead its renowned brand. This role offers the chance to oversee a dynamic marketing function, including brand strategy, SEO, and digital marketing initiatives. The VP will manage a team and be responsible for enhancing brand metrics and audience growth. This is a unique opportunity to make a significant impact in a leading automotive marketplace, with attractive wellness benefits and competitive compensation. If you are a seasoned marketer with a passion for consumer engagement, this position could be your next great adventure.

Benefits

Wellness Benefits

Gym Discounts

Employee Assistance Program

Training Budgets

Pension Matching

Income Protection

Annual Bonuses

Qualifications

• 10+ years of experience in consumer marketing leadership for notable brands.
• Experience managing substantial budgets over $10M.

Responsibilities

• Oversee brand marketing, PR, social media, and paid advertising.
• Lead a team to grow consumer audience and optimize media channels.

Skills

Brand Marketing

SEO Marketing

Paid Advertising

Digital Marketing

Leadership

Stakeholder Management

Education

Post-graduate Marketing Qualifications

Job description

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company comprises AutoTrader.ca, AutoSync, and Dealertrack Canada. AutoTrader.ca (also known as AutoHebdo.net in Quebec) offers the largest inventory of new and used cars in Canada, with over 25 million monthly visits. AutoSync, with over 3,500 subscribers, is the largest and fastest-growing dealer and OEM software provider in Canada, offering connected automotive software solutions such as vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage, and TRFFK. Dealertrack is Canada's largest automotive financing portal, processing over 6.5 million credit applications annually. Collateral Management provides end-to-end managed technology solutions for industry insight and collection strategies to maximize recovered funds, ensuring compliance across jurisdictions. Visit tradercorporation.com to learn more.

TRADER Corporation's parent company, AutoScout24, is the largest pan-European online car marketplace with over 2 million listings and more than 43,000 dealer customers. AutoScout24 enables users to find, finance, buy, subscribe for, and sell used and new cars, providing inspiration and simplifying decision-making. Since 1998, AutoScout24 has offered a comprehensive digital platform for car trading, including used and new cars, motorcycles, and commercial vehicles, serving over 30 million users per month across Germany, Belgium, Luxembourg, the Netherlands, Italy, France, and Austria.

More information at www.autoscout24.de.

We are seeking a Vice President of Consumer Marketing for Canada's largest automotive marketplace. This is a rare opportunity for a skilled marketer to lead a well-known brand, with full ownership of the consumer marketing function. The VP will oversee brand marketing, PR, social media, creative production, paid advertising, retention strategies, SEO, editorial, and consumer research. Leading a team of 8, the VP will aim to grow the consumer audience, optimize media channels, and enhance brand metrics such as awareness, consideration, unique users, visits, VDPs, leads, and market share. Responsibilities include:

• Paid consumer advertising
• Brand marketing and strategy
• SEO, email marketing, and digital technology-driven marketing
• Research and competitive intelligence
• Agency and vendor management
• Providing marketing leadership across departments such as Product and Sales

Must have experience:

• At least 10 years of related experience
• Leadership of a consumer marketing function for a notable brand
• Experience managing budgets of $10M+
• Proficiency in brand, paid, and SEO marketing elements
• Leading teams of at least 10 people
• Post-graduate marketing qualifications preferred
• Bilingual in French and English is a bonus
• Strong organizational, interpersonal, stakeholder management skills, and influence

What’s in it for you:

• Wellness benefits including gym discounts, onsite gyms, Employee Assistance Program, and virtual wellness events
• Benefits from Day 1 such as fitness discounts, wellness programs, training budgets, and internal development
• Financial planning support with pension matching and income protection
• Competitive salary with annual bonuses, CPP matching, and other perks