VP, Consumer Marketing

AutoTrader.ca; Ontario; Hybrid; CAD 150,000 - 200,000; Full time

Job summary

AutoTrader.ca seeks a Vice President of Consumer Marketing, a strategic role aimed at enhancing the brand's presence and consumer engagement. The VP will oversee the marketing team and drive initiatives across various media channels while managing significant budgets to improve market reach and effectiveness.

Benefits

Discounts to nation-wide gyms

Employee and Family Assistance Program

Weekly virtual wellness events

Regular internal training programs

3% pension matching

Annual bonus structure

Qualifications

• Minimum 10 years related experience in consumer marketing.
• Experience leading teams of at least 10 people.
• Must have experience working with large budgets over $10M.

Responsibilities

• Lead the entire Consumer Marketing function for AutoTrader.ca.
• Grow the consumer audience of AutoTrader.ca and optimize media channels.
• Accountable for brand metrics such as awareness and consideration.

Skills

Stakeholder management

Organizational skills

Interpersonal skills

Marketing expertise

Education

Post-graduate marketing qualification

Job description

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca , AutoSync and Dealertrack Canada. AutoTrader.ca ( AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes : vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Collateral Management is a national, end-to-end, managed technology solution that offers industry insight and multi-channel collection strategies to maximize funds recovered. Collateral Management helps you remain compliant in all jurisdictions, alleviating your exposure to reputational and financial risks. Visit tradercorporation.com to learn more . .

TRADER Corporation's parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers. With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars. The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy.

Since 1998 AutoScout24 has been offering private users, car dealers and other cooperation partners from the automotive, financial and insurance services sector a comprehensive digital platform for car trading. The online marketplace includes used and new cars, motorcycles as well as commercial vehicles. AutoScout24 has over 30 million users per month, more than 43,000 dealers and around 500 employees. In addition to Germany, AutoScout24 is also represented in the European core markets of Belgium, Luxembourg, the Netherlands, Italy, France and Austria.

More information on www.autoscout24.de

Experience leveraging AI, Generative AI (GenAI) to enhance engineering productivity, automate repetitive tasks, and optimize workflows. Candidates should demonstrate the ability to integrate AI-driven solutions into their daily work — such as code generation, debugging, reviews, documentation, and decision support—to improve efficiency for themselves and their teams. A proactive approach to exploring and implementing AI tools that drive innovation and streamline development processes is highly valued

We are looking for a Vice President of Consumer Marketing for the largest automotive marketplace in Canada. A rare and incredible opportunity for a skilled Marketer to command significant resources and be responsible for leading an already large Canadian household-name brand to the next level. Full ownership of the entire Consumer Marketing function will be something you yearn for or already have experience in overseeing.

The role of the Vice President is to lead the Consumer Marketing function for AutoTrader.ca . This responsibility includes :

• Brand Marketing, PR, Social Media, podcast
• Creative production including agency management
• Paid B2C Advertising (TV, OOH, digital video, display, paid search, app install) combination of agency and in-house
• Retention including email and remarketing
• SEO & editorial
• Competitive Intelligence and Consumer Research

Leading a team of 8, the VP will be responsible for growing the consumer audience of AutoTrader.ca with high quality auto intenders, and optimizing various media channels for conversion into value for our dealer and OEM partners. Key metrics for which the VP is accountable :

• Brand metrics such as awareness and consideration
• Unique users, visits, VDPs and leads
• Competitive performance such as market share
• Team satisfaction and sentiment scores

What you’ll do…

• Paid Consumer Advertising
• Brand Marketing & Brand strategy
• SEO, email marketing, other site-enabled technology driven marketing
• Providing marketing expertise & leadership to other areas of the business eg. Product, Sales

Must have experience…

• Minimum 10 years related experience.
• Experience of leading a consumer marketing function for a notable brand is essential.
• Must have experience of working with large budgets $10M+
• Experience with most of the elements of responsibility is essential ie brand, paid, SEO.
• Experience leading teams of people (department numbers at least 10 people)
• Post-graduate marketing qualifications is an advantage
• Bilingual (French and English) is a bonus but not essential
• Very strong organizational and interpersonal skills.
• Stakeholder management skills, ability to manage expectations
• Highly influential and impactful individual who can navigate organizations and structures intelligently
• Hybrid : office and remote (WFH)

What’s in it for you…

• We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Fitness and wellness

• We provide discounts to nation-wide gyms, onsite gyms (when we’re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

Benefits from Day 1

• Local in-office free gyms
• Employee and Family Assistance program
• Weekly virtual wellness events
• Regular internal training programs
• Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
• Annual bonus structure
• 3% CPP matching

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