VP, Consumer Marketing

Recruiting In Motion; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

A reputable client in the automotive sector is seeking a Vice President of Consumer Marketing in downtown Toronto. This hybrid role involves leading a comprehensive B2C marketing strategy, managing a diverse team, and driving measurable audience growth and brand engagement across multiple channels.

Qualifications

• 15+ years in consumer marketing with senior-level experience.
• Experience leading marketing teams of 10 or more.
• Bilingual in English and French is a plus.

Responsibilities

• Lead and optimize all paid consumer advertising efforts.
• Shape brand strategy and creative direction.
• Oversee SEO, CRM, and lifecycle marketing initiatives.

Skills

Brand Strategy

Creative Production

Paid Media

Retention Marketing

Content & SEO

Consumer Research

Stakeholder Management

Education

Post-graduate education in marketing or related field

Job description

Our reputable client in the automotive sector is seeking an accomplished marketing leader to take full ownership of the Consumer Marketing function in the organization.

This is a rare chance to lead a nationally known brand with significant resources and visibility. We're looking for a strategic and hands-on Vice President who can elevate consumer marketing to new heights, drive audience growth, and deliver measurable impact for both users and business partners.

This is a hybrid role, based in downtown Toronto.

About the Role :

The Vice President of Consumer Marketing will oversee the entire B2C marketing ecosystem, including :

Brand Strategy & Communications – Oversight of brand marketing, public relations, social media, and podcast development

Creative Production – Direction and management of creative output through both agency partners and internal teams

Paid Media – Execution and optimization of campaigns across TV, out-of-home, digital video, display, paid search, and app install efforts (hybrid of in-house and agency management)

Retention Marketing – Email campaigns and remarketing strategies

Content & SEO – Editorial leadership and organic growth strategy

Consumer Research & Competitive Intelligence – Understanding the market, audience behavior, and key competitors

Leading a team of 8, the VP will focus on expanding a high-intent consumer audience and maximizing performance across marketing channels to drive engagement, conversions, and value for dealer and OEM stakeholders.

Key Success Metrics :

Brand awareness, familiarity, and consideration

Growth in unique users, site visits, vehicle detail page views (VDPs), and lead generation

Market share versus competitors

Internal team engagement and satisfaction

Responsibilities :

Lead and optimize all paid consumer advertising efforts

Shape brand strategy and creative direction

Oversee SEO, CRM, and site-driven lifecycle marketing initiatives

Conduct ongoing consumer and market research

Manage external agencies and key vendor relationships

Partner closely with internal departments such as Product and Sales to ensure alignment and support

Ideal Candidate Profile :

15+ years in consumer marketing, with senior-level leadership experience

Strong background in all core areas : brand, paid media, SEO, and retention

Experience leading marketing teams of 10 or more

Post-graduate education in marketing or a related field is an asset

Bilingual in English and French is a plus, though not required

Excellent organizational, interpersonal, and stakeholder management skills

Influential and strategic thinker with the ability to navigate complex organizations