VP, Commercial Growth & Partnerships (Accountant Channel)

Plooto Inc.; Canada; Hybrid; CAD 180,000 - 360,000; Full time

Benefits offered by this job

Growth opportunities

Hybrid and remote-friendly work

Job summary

Plooto Inc. is seeking a Vice President, Commercial to build and scale a high-velocity SMB distribution engine. You will lead Sales and Partnerships & Business Development, reporting to the CEO as part of the Executive Leadership Team.

The role focuses on turning accountants and bookkeepers into a scalable distribution channel while strengthening direct sales and strategic partnerships. You will determine how to identify, segment, enable, activate, cover, and grow practitioner networks that

Qualifications

• Strong sales leadership fundamentals, including forecasting, pipeline management, coaching, capacity planning, and performance management.
• Experience building distribution through accountants, bookkeepers, tax professionals, or SMB advisory ecosystems.
• Proven ability to lead Sales and Partnerships & Business Development and to inspect deals and funnel performance.

Responsibilities

• Lead Sales and Partnerships & Business Development and report to the CEO as a member of the Executive Leadership Team.
• Build a repeatable accountant and bookkeeper distribution model with clear segmentation, activation, enablement, and coverage.
• Set commercial strategy across accountant-led distribution, direct sales, strategic partnerships, and self-service.
• Develop strategic partnerships and originate, structure, negotiate, and expand relationships with accounting firms and ecosystem partners.
• Raise sales execution rigor through forecasting, pipeline inspection, CRM discipline, coaching, and capacity planning.

Skills

Sales leadership

Forecasting

Pipeline management

CRM discipline

Coaching

Capacity planning

Performance management

Partnership development

Accountant channel

SMB go-to-market

Job description

Plooto Inc. is seeking a Vice President, Commercial to build and scale a high-velocity SMB distribution engine. You will lead Sales and Partnerships & Business Development, reporting to the CEO as part of the Executive Leadership Team.

The role focuses on turning accountants and bookkeepers into a scalable distribution channel while strengthening direct sales and strategic partnerships. You will determine how to identify, segment, enable, activate, cover, and grow practitioner networks that