Head of Commercial Growth & Partner Channels

F5 Remote Jobs; Canada; Remote; CAD 180,000 - 280,000; Full time

Job summary

Plooto is seeking a Vice President of Commercial to scale our SMB distribution engine from Canada and beyond. You will lead Sales and Partnerships, shaping a multi-channel growth plan with accountants, bookkeepers, and direct channels while reporting to the CEO as part of the Executive Leadership Team.

You will build and optimize a high-velocity, lower-ACV sales model, drive partner ecosystems, and ensure disciplined execution across forecasting, CRM, and performance management.

Qualifications

• Senior commercial leadership experience in a technology business serving SMBs.
• Proven ability to scale a commercial motion or GTM capability.
• Experience with indirect, partner-led, channel-led, or advisor-influenced distribution.
• Strong judgment about low-ACV, high-volume SMB economics.
• Ability to lead Sales and Partnerships functions and develop leaders.
• Excellent forecasting, pipeline management, and performance discipline.

Responsibilities

• Build a repeatable accountant and bookkeeper distribution model.
• Turn institutional relationships into practitioner adoption.
• Set Plooto’s commercial strategy across channels including accountant-led distribution, direct sales, partnerships, and self-service.
• Lead and develop Sales and Partnerships & Business Development.
• Raise sales execution rigor through forecasting, pipeline inspection, CRM discipline, and coaching.
• Build strategic partnerships into measurable distribution and growth.
• Use data and unit economics to allocate commercial investment.
• Collaborate across Marketing, Product, Data, Customer Operations, and Compliance.
• Stay close to the market and bring insights into strategy and product decisions.
• Contribute as an enterprise leader to board-level discussions.

Skills

Senior commercial leadership

Built distribution channel

Partner-led distribution

Low-ACV SMB economics

Sales & Partnerships leadership

Forecasting & pipeline

GTM systems view

Canada market knowledge

Job description

Plooto is seeking a Vice President of Commercial to scale our SMB distribution engine from Canada and beyond. You will lead Sales and Partnerships, shaping a multi-channel growth plan with accountants, bookkeepers, and direct channels while reporting to the CEO as part of the Executive Leadership Team.

You will build and optimize a high-velocity, lower-ACV sales model, drive partner ecosystems, and ensure disciplined execution across forecasting, CRM, and performance management.