Video-First Content Marketing Manager

Float; Toronto; Hybrid; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation & equity

Catered team lunches

Dog-friendly office

High-autonomy culture

Job summary

Float is seeking a Content Marketing Manager in Toronto to own our organic content across multiple formats. You’ll lead video production, AI-driven workflows, and the content calendar to drive awareness and growth among Canada's fast-growing companies.

You’ll build a video-first social presence with strong writing, repurpose assets for across channels, and collaborate with design on visuals. Hybrid in-person collaboration is required.

Qualifications

• Around 5 years of experience in content marketing, video production, or social content, ideally in B2B SaaS.
• Demonstrated experience building and growing a video-first social presence, with YouTube experience strongly preferred.
• Proven comfort shooting and editing social-first video end to end: plan a shoot, run an interview, and cut it yourself.
• Strong writing and editing ability, including the judgment to edit AI drafts and make them sharper.
• A repurposing instinct: build one substantial asset and distribute across multiple channels.
• Practical AI fluency at the workflow level, examples of improving speed or quality with AI.
• Experience growing a brand in the Canadian market; fintech or finance-adjacent is a plus.
• Candidates must be based in Toronto to support in-person video creation.

Responsibilities

• Produce multi-format content: build pillar pieces and cut into video, social, written, and email assets.
• Grow Float's presence across YouTube, LinkedIn, Instagram, Reddit, and blog.
• Drive content calendar across channels with Growth Marketing to drive acquisition and conversion.
• Run video production end to end: strategy, shoot, and edit.
• Build and document AI workflows for research, scripting, editing, and repurposing.
• Test new formats, collaborate with design for visuals, let results guide effort.

Skills

Content marketing

Video production

Social content

YouTube

Editing video

AI fluency

Brand building

Tools

Video editing software

YouTube analytics

AI tools

Job description

Float is seeking a Content Marketing Manager in Toronto to own our organic content across multiple formats. You’ll lead video production, AI-driven workflows, and the content calendar to drive awareness and growth among Canada's fast-growing companies.

You’ll build a video-first social presence with strong writing, repurpose assets for across channels, and collaborate with design on visuals. Hybrid in-person collaboration is required.