Video Content Strategist

University of British Columbia; Vancouver; Remote; CAD 100,000 - 150,000; Full time

Benefits offered by this job

Performance-based bonus opportunities

Flexible vacation policy

Fully remote within Canada

Employee or independent contractor

Job summary

Smart, Savvy + Associates is partnering with a fast-growing digital marketing agency to hire a Paid Media Manager. This role is hands-on, focusing on Meta Ads Manager and Google Ads, building campaigns, optimizing performance, and driving data-driven decisions that impact business results.

The ideal candidate has 5+ years of hands-on performance marketing experience, deep knowledge of attribution, and strong analytical skills.

Qualifications

• 5+ years hands-on performance marketing managing campaigns in Meta Ads Manager and Google Ads.
• Strong analytics and ability to interpret campaign data to drive results.
• Experience with GA4, GTM, Meta Pixel, and Conversions API for measurement.
• Experience managing large paid media budgets directly (not just via agencies).

Responsibilities

• Own campaign performance and optimization across Meta Ads Manager and Google Ads.
• Build, launch, manage, and optimize paid media campaigns.
• Monitor performance daily; adjust budgets, bids, audiences, and creative.
• Analyze performance to improve CPA, ROAS, conversions, and traffic quality.
• Manage monthly advertising budgets directly within platforms.
• Resolve attribution and conversion tracking issues; test, learn, and improve.
• Collaborate with clients and internal teams to deliver results.

Skills

Performance marketing

Analytics

Client communication

Tools

GA4

Google Tag Manager

Meta Pixel

Conversions API

Google Ads

Meta Ads Manager

Job description

If these are the tools you work in every day, this role might be for you. Smart, Savvy + Associates is partnering with a fast-growing digital marketing agency in its search for a Paid Media Manager. This is a hands‑on opportunity for someone who spends most of their day inside Meta Ads Manager and Google Ads, building campaigns, optimizing performance, troubleshooting attribution, and making data‑driven decisions that directly impact business results. Our client works with some of the world's most recognized entertainment, media, and technology brands, delivering sophisticated paid media strategies backed by deep technical expertise.

As the business continues to grow, they're looking for another experienced performance marketer to join their highly specialized team.

What You’ll Do

• Own campaign performance
• Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads
• Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results
• Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality
• Manage meaningful monthly advertising budgets directly within the platforms
• Solve technical performance challenges
• Diagnose and resolve attribution and conversion tracking issues
• Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies
• Ensure accurate reporting and campaign measurement across platforms
• Test, learn, and improve
• Plan and execute creative testing strategies, particularly within Meta
• Continuously test audiences, messaging, placements, and bidding strategies
• Stay current on platform updates, privacy changes, and evolving best practices
• Contribute ideas that improve campaign performance across client accounts
• Partner with clients and the internal team
• Collaborate with strategists and account teams to deliver exceptional client results
• Participate in client conversations and confidently explain campaign performance and recommendations
• Share knowledge and contribute to a collaborative, high-performing team environment

What You Bring

• 5+ years of hands‑on performance marketing experience managing campaigns directly within Meta Ads Manager and Google Ads
• Deep technical knowledge of campaign optimization, audience strategy, bidding, attribution, and conversion tracking
• Experience with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related measurement tools
• Proven experience managing significant paid media budgets directly, not simply overseeing agency partners
• Strong analytical skills and confidence interpreting campaign data to drive performance
• Excellent communication skills and the ability to discuss campaign performance with clients
• A proactive, curious mindset and genuine passion for performance marketing
• Nice to Have Agency experience managing multiple client accounts
• Experience working with enterprise or global brands
• Entrepreneurial experience or previous consulting work

The Details

• Total compensation from approximately $100,000-$150,000, depending on experience and structure
• Fully remote within Canada
• Performance-based bonus opportunities
• Flexible vacation policy
• Opportunity to join as either an employee or independent contractor
• Clear growth opportunities as the team continues to expand

About Our Client

Our client is a fast-growing digital marketing agency that helps some of the world's most recognizable brands accelerate growth through sophisticated paid media and SEO strategies. Known for its technical expertise, long-standing client relationships, and exceptional performance, the agency partners with global organizations across entertainment, sports, media, and technology.

Candidates from underrepresented groups are encouraged to apply.

If you require accommodation at any stage of the hiring process, please let us know.