Video Content & Social Media Specialist

Yogen Früz; Markham; On-site; CAD 45,000 - 65,000; Full time

Job summary

Yogen Früz in Canada seeks a video‑first content creator with a strong strategic mindset to develop scroll‑stopping content. You will film, edit, and present a clear social media plan aligned with brand goals.

Hands‑on production experience is required; you will craft campaigns for Instagram, TikTok, and YouTube, analyze performance, and collaborate with Marketing to drive growth and engagement across channels.

Qualifications

• 2–4 years of video content creation experience or formal education in videography/mediaproduction.
• Understand social media strategy, performance metrics, and platform behavior.
• Experience creating content for food/retail/lifestyle brands.
• Ability to articulate a clear social content strategy tied to KPIs and targets.
• Strong visual storytelling, framing, pacing, and angles.
• Comfort shooting with professional equipment or high‑quality mobile setups.
• Proficiency with video software (Premiere Pro, After Effects, DaVinci Resolve).

Responsibilities

• Create social‑first video content from concept to final edit.
• Film high‑quality brand, product, lifestyle, and in‑store content.
• Be comfortable appearing on camera (talking to camera, trends, demos, BTS).
• Edit short‑form vertical content for Instagram, TikTok, YouTube.
• Develop social media content strategies aligned with brand goals and campaigns.
• Translate briefs and KPIs into video concepts and content plans.
• Present structured approaches to hitting performance targets.
• Analyze content performance and platform insights to optimize future content.
• Stay current on trends and best practices and apply them strategically.
• Collaborate with Marketing on campaign planning and content calendars.
• Participate in on location or in store shoots as needed.
• Organize footage, assets, and project files efficiently.

Skills

Video content creation

Social media strategy

Performance metrics

Storytelling

On-camera presence

Filming & editing

Adobe Premiere Pro/After Effects

Tools

Premiere Pro

After Effects

DaVinci Resolve

Job description

Yogen Früz is a global frozen yogurt and dessert brand known for feel good indulgence, bold flavours, and innovation. With locations across Canada and internationally, we’re focused on showing up strategically, consistently, and creatively across social platforms—especially through high‑impact, performance‑driven video content.

THE ROLE

This role is ideal for a video-first content creator with a strong strategic mindset. Beyond creating scroll‑stopping content, you understand why content works, how platforms prioritize it, and how to align video execution with business and marketing goals.

You are confident not only filming and editing content, but also building and presenting a clear social media plan that outlines how you will drive growth, engagement, and other key performance indicators (KPIs). You’re comfortable using data, trends, and platform insights to continuously optimize content performance.

Hands‑on video content creation experience is required.

WHAT YOU’LL BE DOING

Content Creation & Execution

• Create social‑first video content from concept to final edit
• Film high‑quality brand, product, lifestyle, and in‑store content
• Be comfortable appearing on camera (talking to camera, trends, demos, BTS)
• Edit short‑form and vertical content optimized for Instagram, TikTok, and YouTube
• Apply strong fundamentals in framing, angles, pacing, composition, and storytelling
• Develop and execute social media content strategies aligned with brand goals and campaign objectives
• Translate marketing briefs and KPIs into clear video concepts and content plans
• Present a structured approach to hitting performance targets (e.g. reach, engagement, growth, CTR, conversions where applicable)
• Analyze content performance and platform insights to optimize future content
• Stay current on social trends, formats, algorithms, and best practices—and apply them strategically
• Collaborate with the Marketing team on campaign planning, content calendars, and executions
• Participate in on‑location or in‑store shoots as needed
• Organize footage, assets, and project files efficiently

SKILLS & QUALIFICATIONS

Required

• 2–4 years of video content creation experience and/or formal education in videography, film, or media production
• Strong understanding of social media strategy, performance metrics, and platform behavior
• Experience creating content for food, retail, lifestyle, or consumer brands
• Ability to build and articulate a clear social content strategy tied to KPIs and targets
• Strong understanding of visual storytelling, framing, pacing, and angles
• Comfortable shooting content using professional equipment and/or high‑quality mobile setups
• Comfortable being in front of the camera when required
• Proficiency with Adobe Premiere Pro, After Effects, DaVinci Resolve, or similar

Nice to Have

• Photography skills (brand or lifestyle)
• Experience with lighting and audio equipment
• Experience with pre‑production planning or storyboarding
• Experience interpreting analytics and adjusting content strategy accordingly

LEVEL & EXPECTATIONS

This role is best suited for a junior to intermediate content creator who:

• Has a strong creative and strategic foundation
• Understands how to align content with KPIs and business objectives
• Is confident filming, being filmed, and presenting ideas
• Can own content shoots and content strategies independently

Commitment to Equity & Accessibility

We are an equal opportunity employer committed to diversity, inclusion, and accessibility. Accommodations are available throughout the recruitment process and during employment, in accordance with the AODA and Ontario Human Rights Code.