Vice President of Sales-Commercial & Industrial

Jarvis Consulting Group; Toronto; On-site; CAD 130,000 - 180,000; Full time

Job summary

Join a leading Canadian manufacturer and distributor of premium lubricants as the Vice President of Sales. In this high-impact role, you will lead a national sales team, drive profitable growth, and develop strategic customer relationships. With over 10 years of sales leadership experience, you will foster a culture of innovation and excellence within a dynamic and empowering environment.

Qualifications

• 10+ years of progressive sales leadership experience in Commercial & Industrial lubricants.
• Proven track record of building and leading high-performing sales teams.
• Deep understanding of B2B sales and channel distribution.

Responsibilities

• Develop and implement national sales strategy aligned with corporate goals.
• Lead and coach a high-performance sales team.
• Strengthen relationships with key distributors and optimize channel strategies.

Skills

Sales leadership

Analytical skills

Leadership

Relationship-building

Strategic thinking

Customer satisfaction

Education

Bachelor’s degree in Business or related field

Job description

Join a purpose-driven, Canadian-owned company—The exclusive manufacturer and distributor of premium branded lubricants in Canada, one of the world’s most recognized brands.

Step into a high-impact leadership role where innovation, integrity, and people come first.

We’re growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast.

Let’s build something great—together

About Us

We are the exclusive distributor of premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made us a top-tier workplace and partner of choice nationwide.

Position Summary

We are seeking a dynamic and strategic Vice President of Sales – Commercial & Industrial to lead and inspire a national sales organization. This executive role will be responsible for driving profitable growth, expanding market share, and building a high-performance sales culture focused on customer success, accountability, and strategic execution.

As the steward of our sales engine, you will shape and execute a winning strategy to deliver against ambitious revenue goals and long-term business objectives. You’ll bring vision, structure, and inspiration to a talented sales team, fostering a culture of excellence, innovation, and continuous improvement.

Key Responsibilities

Sales Leadership & Strategy :

• Develop and execute the national sales strategy aligned with corporate goals and the premium positioning of our brands.

Team Development & Culture :

• Lead, coach, and develop a high-performance sales team; instill a culture of accountability, collaboration, and results-oriented mindset.

Customer & Channel Management :

• Strengthen relationships with key Commercial & Industrial distributors, HD OEMs, Fuel Resellers, and strategic accounts. Optimize channel strategies to drive growth and customer satisfaction.

Performance Management :

• Implement KPIs, reporting tools, and performance frameworks to monitor and drive sales effectiveness, pipeline health, and revenue targets.
• Stay ahead of industry trends, competitive activity, and customer needs to proactively adapt sales approaches and deliver differentiated value.

Cross-Functional Collaboration :

• Partner with Marketing, Supply Chain, Finance, and other internal teams to ensure strategic alignment and customer-centric execution.

Qualifications

• 10+ years of progressive sales leadership experience, ideally in the Commercial & Industrial lubricants industry or related sectors.
• Proven track record of building, scaling, and leading high-performing sales teams across a national footprint.
• Strategic thinker with strong analytical skills and the ability to execute in a fast-paced, performance-driven environment.
• Exceptional leadership, communication, and relationship-building skills.
• Deep understanding of B2B sales, channel distribution, and value-based selling models.
• Bachelor’s degree in Business or related field.
• Passion for Commercial & Industrial industry is an asset.

Join a purpose-driven, Canadian-owned company where you’ll lead with a team that moves fast and makes a real impact—backed by a global brand and competitive executive rewards.