Vice President of Marketing

Onni Properties; Vancouver; On-site; CAD 180,000 - 280,000; Full time

Benefits offered by this job

Extended health care

Dental care

Vision care

Life insurance

Critical illness

Education allowance

Gym access

Referral program

Job summary

ONNI Group in Vancouver, BC is seeking a Vice President of Marketing to lead corporate brand-building across real estate, hospitality, dining and technology ventures. You will shape strategy, oversee a 10–20 person team, and partner with senior leaders to ensure a consistent, recognizable brand.

You will champion AI and data-driven marketing, develop national campaigns, and drive social media and digital content.

Qualifications

• 5+ years leading marketing at a growth-focused scale-up or corporate setting.
• Proven ability to build brands across multiple verticals (real estate, hospitality, tech).
• Experience with AI tools and marketing tech adoption.
• Strong leadership and cross-functional collaboration.

Responsibilities

• Define and lead the corporate brand strategy across Onni's portfolio (real estate, hospitality, dining, technology).
• Own brand positioning and long-term vision, ensuring consistency across markets.
• Lead a 10–20 person marketing team and foster a high-performance culture.
• Develop and execute integrated national and global campaigns to elevate brand awareness.
• Champion AI and marketing tech adoption, data analytics, and performance measurement.
• Set social media and digital content strategy across platforms and partners.

Skills

Brand strategy

Marketing leadership

Digital marketing

Team management

AI in marketing

Cross-functional collaboration

Budget management

Education

MBA in Marketing

Tools

HubSpot

GA4

SEO tools

Job description

Job Description:

ONNI Group is hiring a Vice President of Marketing in Vancouver, BC | This is not a real estate marketing position

Join one of the largest privately owned real estate companies in North America.

For over half a century, we've been building communities for people to live, work, and play - spanning real estate development and construction, commercial property ownership and management, hospitality, and a growing presence in venture capital and technology. Our expertise reaches across major North American cities including Los Angeles, Seattle, Chicago, Phoenix, Toronto, and Vancouver. To date, we've developed, built, and now own or manage well over 50 million square feet of residential, office, retail, and industrial space - including more than 15,000 homes and 11,200 rental apartments - with another 28 million square feet underway across our markets. Employing thousands of people across North America, Onni continues to diversify beyond our real estate roots, including through Grey Owl, our technology company delivering managed IT, AI-driven security, and smart building solutions to commercial properties across North America.

In 2009, Onni entered the hospitality space with Level Hotels & Furnished Suites, and our portfolio has since grown to various hotels in Vancouver, Chicago, and Seattle, with plans to add and grow more. We've also expanded into dining, with restaurant concepts including Capo & The Spritz and Solette in Vancouver and Chicago, Fora in Chicago's Fulton Market, and Dialtone, our coffee-by-day, wine-by-night concept.

At Onni, you'll learn from experienced professionals across every part of our business, take on real responsibility early, and have clear room to grow - whether your path is in commercial real estate, hospitality, or the technology and innovation shaping what comes next.

Perks & Benefits:

Onni operates a full-time, work-from-the-office culture - vibrant, dynamic, and fun, with an open floor plan built on our belief in the strength of in-person interaction and collaboration. Employees also enjoy three days a month of work-from-home flexibility, along with an exciting calendar of employee events throughout the year - including quarterly team-building events, Pemberton trips, summer boating days, sports day, an annual holiday party, watch parties for major sporting events like FIFA and the Olympics, and other seasonal celebrations throughout the year, plus early office closures before statutory holidays and weekends, along with regular office events like food trucks and local favorites, and the following perks and benefits::

• Competitive pay and a comprehensive benefits package.
• Benefits include company-paid extended health care, dental care, vision care, life insurance, critical illness, and critical life insurance.
• Annual education allowance.
• Generous referral program.
• Fun and collaborative company culture with lots of team-building events.
• Local discounts at restaurants, clothing stores, personal training, and more.
• Free access to a fully equipped gym.
• Friends and Family rates for hospitality brands.

What You Will Do

ONNI Group is looking for a Vice President of Marketing to lead the strategy and execution behind how our brand-and the family of brands across our growing portfolio-shows up to the world. This is not a real estate sales or project-marketing role. This is corporate brand-building: taking Onni's name, and the names behind our hospitality, dining, and technology ventures, and turning them into brands people recognize, trust, and talk about. You'll lead a marketing department of 10-20 people, bring a new-age, technology-forward mindset to the role, and set the standard for how a privately-owned company of our scale builds a world-class brand presence.

Own the brand strategy, positioning, and long-term vision for Onni and its family of brands (real estate, hospitality, dining, technology), ensuring consistency and recognition across every market and touchpoint.

Lead, mentor, and grow a marketing department of 10-20 people, setting clear goals, building capability, and fostering a high-performance, creative, and collaborative culture.

Develop and execute integrated brand campaigns that elevate awareness and perception at a national and eventually global level - the kind of work that makes a brand a household name.

Champion the adoption of AI and emerging marketing technologies across the department - from content generation and personalization to data analytics, audience targeting, and performance measurement.

Set and drive social media and digital content strategy across platforms, ensuring the brand voice is modern, engaging, and culturally relevant.

Partner with senior leadership across real estate, hospitality, F&B, and technology (including Grey Owl) to ensure brand strategy supports business objectives across every vertical.

Oversee brand identity systems, guidelines, and creative standards, ensuring consistent execution across marketing, sales, lea