Vice-President, National Sales and Distribution

Iaawg; Calgary; Hybrid; CAD 225,000 - 275,000; Full time

Benefits offered by this job

Stock purchase plan

Vacation and wellness days

Telemedicine

Employee and family assistance program

Ergonomic furniture program

Performance bonus

Discounts on iA products

Job summary

iA Financial Group seeks a Vice-President of National Sales and Distribution to lead a coast-to-coast sales organization and drive growth across OEMs, dealerships, and wholesalers. You will shape multi-channel strategies, territory design, and sales processes while ensuring top-tier customer service.

The role requires strong leadership, strategic thinking, and relationship management, with national travel about half the year and a hybrid work model supported by a robust benefits program.

Qualifications

• Bachelor’s degree in marketing, finance, or related field.
• 10+ years leading large national sales orgs.
• Experience with automotive insurance/financing is asset.
• Strong leadership, communication, and relationship management skills.

Responsibilities

• Lead a large sales organization and execute sales and business development strategies.
• Oversee development of sales models, territory design, forecasting, budgeting and multi-channel strategies.
• Represent iA with dealers, manufacturers, and automotive associations.
• Travel across Canada approximately 50–60% to maintain national presence.

Skills

Sales leadership

Strategic partnerships

Customer relationship management

Negotiation

Education

Bachelor's degree in marketing, finance, or related field

Job description

Vice-President, National Sales and Distribution

Build the future with us Reporting directly to the Senior Vice-President, Dealer Services, the Vice-President, National Sales and Distribution will lead a large, coast-to-coast sales organization composed of high-performing professionals and focused on growth, performance, and accountability. In a context shaped by emerging trends and the evolving business models of original equipment manufacturers (OEMs), dealerships, and wholesalers, the successful candidate will oversee the development and execution of sales and distribution strategies, territory design, sales methodologies, and sales processes, while ensuring a consistently high level of customer service. The Vice-President will build and sustain a dynamic, performance-driven team by fostering a positive, professional, and accountable work environment.

What you’ll accomplish with us

• Lead a large sales organization and execute sales and business development strategies aligned with the company’s vision, priorities, and objectives.
• Develop compelling business plans and sales models, including multichannel strategies (retail, OEM, wholesale, used vehicles, and non-automotive), territory design, market management, forecasting, resource planning, and budget and expense management to drive growth and performance; Partner with Strategy and Project teams to ensure short-, medium-, and long-term sales plans are comprehensive and tactically sound, including quota setting and complementary objectives, revenue and growth targets, product and pricing optimization, and the integration of performance indicators and measures to guide adjustments in a rapidly evolving automotive landscape;
• Review the service model and organizational structure to ensure the voice of dealers and partners is reflected, while anticipating upcoming changes across the sector;
• Own sales performance, results, profitability, sales commitments, winning sales strategies, and campaigns that drive organic growth and new business. Oversee the thoughtful and effective development of solutions and agreements, as well as their timely execution;
• Represent iA by building trust and cultivating strong relationships with new and existing clients and stakeholders, including dealers, manufacturers, automotive associations, national and provincial regulatory authorities, the media, and other external stakeholders;
• Maintain a strong national presence through regular travel across Canada, representing approximately 50% to 60% of the role. Actively participate in industry conferences, automotive association events, and key market forums to strengthen iA’s visibility, reinforce its position as a distinctive and leading service provider for OEMs, dealers, and clients, deepen relationships with existing partners, and identify new business opportunities and strategic partnerships;
• Represent Sales at the executive level and maintain strong, transparent relationships with functional partners, including Marketing, IT, Legal and Regulatory Compliance, and support services. Collaborate with Marketing and Product/Service teams to ensure products are aligned with client needs and business objectives, and to support innovative product development;
• Conduct ongoing market analysis, understand market requirements and specifications, and remain current on regulatory and governance requirements. Continuously monitor market changes and their impact on sales and operations, and take appropriate action, including business development initiatives that create growth opportunities or market advantages;
• Design and implement formal sales processes and structures, supported by standards of conduct that reinforce professionalism, ensure ethical practices—particularly with respect to the fair treatment of customers—and promote respect for clients, stakeholders, and colleagues;
• Mentor, coach, train, and advise the sales leadership team and professionals. Conduct regular talent assessments to ensure experience, capabilities, and skills are optimized; identify gaps and development needs; and ensure individuals have the opportunities and tools required to succeed. Coach leaders to do the same with their respective teams;
• Create and sustain a positive, growth-oriented culture and an engaging, rewarding work environment, while recognizing the value of diverse personalities and sales styles. Recruit talent that meets business needs, demonstrates strong cultural alignment, and thrives in a fast-paced, high-performing, customer-centric sales environment;
• Foster collaboration and synergies across sales teams and networks; Oversee the effective design of compensation and commission structures to support sales and growth objectives.

What could accelerate your success in this role

• Has a Bachelor’s degree in marketing, finance, or a related field, or a minimum of 10 years of relevant experience managing a large national or multi-territory sales organization;
• Has 8 to 10 years of experience leading major accounts and strategic partnerships, with responsibility for recruiting, training, developing, and managing a team of professionals, preferably within an insurance organization;
• Is known for their strong sales leadership instincts, combined with in-depth knowledge and expertise in the automotive sector. Experience with financing and insurance products and distribution channels (dealerships, OEMs, used vehicles) is a definite asset.
• Stands out for their experience in automotive insurance, automotive financing or leasing, or a comparable market is a clear advantage, but not a prerequisite. Alternatively, a proven commercial executive with a strong track record of sales delivery and the flexibility to successfully transition from another sector will also be considered;
• Demonstrates strong leadership and ability to motivate a sales force to achieve outstanding results;
• Is recognized for their strong relationship management capabilities, emotional intelligence, and business acumen, with credibility and respect among colleagues, peers, and clients in the market;
• Demonstrates exceptional communication, negotiation, and influencing skills, while building and managing strategic relationships that drive business growth and long-term partnerships.
• Stands out for the ability to design innovative, complex, and mutually beneficial solutions by collaborating across functions to deliver customer-centric products, services, and tools with measurable business impact.
• Is known for attracting, developing, and coaching top talent, adapting leadership and coaching approaches to diverse situations while leveraging a strong understanding of sales structures, incentives, compensation, and performance drivers.
• Has excellent English-language skills, both spoken and written, due to daily interactions with English-speaking clients and internal colleagues and partners located across Canada. Knowledge of other languages is considered a strong asset.

Why you’ll love working with us

• A work environment where learning and development merge with a collective pursuit of excellence;
• A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed;
• The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces;
• Competitive benefits: Flexible group insurance, competitive pension plan, stock purchase plan, vacation and wellness/personal development days, telemedicine, employee and family assistance program, ergonomic furniture program, performance bonus, discounts on iA products, and much more!

Salary and benefits

The typical hiring range for this position is between 225 000 and 275 000 CAD per year; the base salary offered may vary depending on knowledge, skills, years of experience, and internal equity related to the role. At iA, we are committed to offering a fair, equitable, and market-based compensation structure. Our market data is updated annually to reflect the most current market conditions.

Location

Location(s): Vancouver / 988 Broadway West. Other Possible Locations: Montreal / 1981 McGill College Avenue; Toronto / 26 Wellington Street East; Calgary / 401 9 Ave SW. Company: iA Financial Group.

Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management. With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate. At iA, we’re invested in you. * iA Financial group includes the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto

Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability. Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs. As a reflection of our employees’ appreciation and engagement, iA once again stands out this year as one of Canada’s top employers according to Forbes. In 2026, iA Financial Group also ranks 1st among major publicly traded Canadian insurers. At iA Financial Group, our differences make us unique. We are committed to supporting and celebrating diversity because we believe that it is by bridging our differences that we will be stronger. Our employees’ wellbeing is our priority. We are also committed to creating a stimulating and safe work environment, in addition to offering a real work-life balance with our flexible work model. As a reflection of our employees’ appreciation, iA has been ranked as one of the top employers in Canada in 2023 by Glassdoor and Forbes.