Vice President Marketing

Hawthorne Recruitment; Halifax; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

Hawthorne Recruitment is seeking a Vice President of Marketing for a leading organization in Halifax, Canada. This senior role requires a leader who can set a clear marketing direction, enhance market positioning, and build effective teams. The ideal candidate has significant experience in B2B marketing, strong judgment, and the ability to engage with executive leadership.

The successful candidate will be responsible for marketing strategy, demand generation, and aligning marketing with commercial goals, contributing significantly to the organization's success.

Qualifications

• Senior marketing leadership experience in a complex B2B environment.
• Track record in building marketing strategy, not just implementation.
• Strong command of demand generation and sales enablement.

Responsibilities

• Own the marketing function and strategy at a strategic level.
• Develop brand positioning and market narrative.
• Align marketing activity with revenue generation.

Skills

Senior marketing leadership experience

Ability to build marketing strategy

Strong command of positioning and messaging

Experience in demand generation

Confidence in senior leadership collaboration

Job description

Hawthorne Recruitment is leading a confidential search for a Vice President, Marketing. This is a senior leadership opportunity for a marketing executive who can set direction, strengthen market position, and build the systems, team, and discipline required to turn strategy into measurable commercial results.

The client is an established organization with a strong offering, meaningful customer relationships, and opportunity for further growth. Given the confidential nature of the search, details regarding the company, sector, leadership structure, and mandate are shared directly with qualified candidates.

The Opportunity

The Vice President, Marketing will own the marketing function at a strategic level. This is not a maintenance role. It calls for someone who can assess where the organization is today, identify what needs to change, and build a stronger, more focused marketing engine around the business.

The successful candidate brings senior judgment, commercial fluency, and the ability to translate a complex offering into clear positioning, credible messaging, and practical go-to-market activity. They work closely with executive leadership and shape how the organization presents itself to the market.

What You Will Own

• Marketing strategy, planning, and execution across the organization
• Brand positioning, market narrative, and message discipline
• Demand generation and campaign strategy tied to commercial priorities
• Sales enablement, customer-facing materials, and market-facing communications
• Content, thought leadership, and channel strategy
• Marketing systems, reporting, and performance measurement
• Leadership, development, and accountability within the marketing function
• Cross-functional alignment with sales, customer, product, and executive stakeholders

What Success Looks Like

Success in this role takes both strategy and execution. The right leader brings clarity to the function, focuses activity around business priorities, and builds stronger alignment between marketing and commercial outcomes. Over time, it shows up as:

• A clear marketing strategy the business understands and can act on
• Stronger market positioning and more consistent external messaging
• Better alignment between marketing activity and revenue generation
• A more disciplined approach to campaigns, content, reporting, and sales support
• A marketing function that operates with ownership, pace, and credibility
• A stronger executive voice for marketing at the leadership table

What You Bring

Senior marketing leadership experience in a complex B2B environment. You may come from technology, SaaS, professional services, advanced manufacturing, industrial services, or another setting where the buying process is considered, relationship-driven, and commercially nuanced.

• Marketing leadership at the Director, Senior Director, Head of Marketing, or Vice President level
• A track record of building marketing strategy, not simply executing someone else’s plan
• Strong command of positioning, messaging, demand generation, and sales enablement
• Experience supporting growth through practical, commercially connected marketing
• The ability to translate complex offerings into clear, credible market language
• Confidence working alongside senior leaders and commercial teams
• Strong judgment, strong writing instincts, and a high standard for quality
• Comfort where structure needs to be built, improved, or refined
• The maturity to lead through change while bringing people with you

Location

Flexible for the right leader. Specifics are discussed with qualified candidates as part of the confidential process.