Vice President, Digital & Direct Marketing

The Princess Margaret Cancer Foundation; Toronto; Hybrid; CAD 170,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation package

Incentive pay

Health benefits

Healthcare of Ontario Pension Plan

Hybrid work environment

Job summary

The Princess Margaret Cancer Foundation seeks a strategic leader to drive digital and direct marketing, delivering measurable revenue growth across the organization.

You will spearhead performance marketing, CRM strategy and data analytics, partnering with BI to optimize supporter experiences and lifetime value, with the Lottery portfolio as a priority.

Expect a hybrid work environment and a dedication to CARE values, advancing cancer research and care through fundraising excellence.

Qualifications

• 10+ years of senior marketing leadership driving revenue via digital/performance marketing.
• CRM and lifecycle marketing expertise with multi-channel CX improvements.
• Experience in eCommerce or digital channels with strategic impact.
• Data analytics collaboration with BI to inform decisions.

Responsibilities

• Lead performance marketing strategy and revenue growth.
• Partner with BI on data analytics.
• Enhance supporter experience (CX) and lifecycle marketing.
• Oversee CRM and customer journey orchestration.

Skills

Strategic digital leadership

CRM & lifecycle

Data analytics

Experience marketing

Education

Bachelor's degree

MBA asset

Job description

At The Princess Margaret Cancer Foundation, our vision is to create a world free from the fear of cancer. Cancer remains the number one cause of death for Canadians and our top priority is to accelerate cancer research and care.

Our role is to garner support for Princess Margaret Cancer Centre, one of the world’s leading cancer research and treatment centres, through philanthropy, fundraising events, and our world-renowned lottery program. The work we accomplish drives groundbreaking research, relentless innovation, and a deep commitment to improving the lives of cancer patients and their loved ones.

Now, we have an opportunity to blaze an even brighter future for everyone affected by cancer.

We will Carry The Fire for cancer patients everywhere, lighting the way forward through discovery, reigniting our commitment to transform cancer outcomes and ease the profound suffering cancer causes patients and their loved ones.

At The PMCF, every one of us carries the fire for someone else. Join us as we inspire a movement and help us achieve our vision to change the way we understand, diagnose, and treat cancer.

To seize the opportunity before us and save more lives with science, The PMCF launched Carry The Fire in 2025, a new bold and ambitious brand campaign to inspire support for the research that will deliver the most important progress against cancer in history. The Foundation’s VP, Digital & Direct Marketing, will play a critical role in the delivery of the Foundation’s campaign and its vision to create a world free from the fear of cancer.

Vice President Digital & Direct Marketing

TheVice President Digital & Direct Marketing (VP) will have a critical leadership role in delivering a best-in-class digital and performance marketing capability across the enterprise to enable measurable revenue growth and optimized supporter experience. Key accountabilities will include delivering a growth strategy that advances long-term revenue and supporter loyalty. The successful incumbent will also play a central role in advancing a long-term enterprise digital strategy, contributing to a unified digital ecosystem.

Critical to success is the VP’s ability to deliver a modern, data-driven, supporter-centric approach to fundraising—ensuring every interaction is optimized for impact, engagement, and long-term value. They will lead the use of analytics, performance marketing, and customer insight to drive supporter acquisition, engagement, retention, and lifetime value, with the Lottery portfolio serving as a primary focus and strategic priority.

Key Responsibilities

• Performance Marketing
• Partner with BI on Data and Analytics
• Supporter Experience (CX)

Ideal Experience

Strategic Digital Marketing Leadership

A minimum of 10+ years of senior marketing leadership experience with a proven track record of owning and driving revenue outcomes through digital/performance marketing, with strong accountability for results.

CRM and Lifecycle Marketing Strategy

Deep expertise in CRM, lifecycle marketing, and customer journey orchestration, ideally within complex, multi-channel consumer environments. Significant experience implementing foundational CRM and lifecycle marketing strategy, including improved segmentation, personalization, and communication cadence. Track record of success in advancing an organization’s CX maturity, with demonstrable improvements in supporter experience and engagement.

Experience in eCommerce or digital channel roles of consequence requiring an understanding of how to leverage new digital technology to improve customer experience.

Data and Analytics

Experience partnering with BI to align analytics, reporting and performance measurement frameworks. Translate data into clear, actionable insights to inform decision-making and continuous performance improvement.

Education and Professional Qualifications

A bachelor’s degree in an applicable field is required or equivalent experience. MBA or other advanced degree an asset.

Additional information

We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values, we achieve greater success, and our work lives become happier and more meaningful.

At PMCF, we strive to foster a culture built on Collaboration, Accountability, Respect, and Excellence (CARE). Central to these values is our commitment to IDEAA: Inclusion, Diversity, Equity, Accessibility, and Anti-Racism.

• Experience a sense of purpose that you won’t get anywhere else, in any other job. You will be making a difference for millions of people impacted by cancer
• We offer a competitive compensation package including competitive salary, incentive pay, health benefits, and Healthcare of Ontario Pension Plan
• We have an open and approachable culture that enables you to bring your best ideas forward
• We will invest in your growth through ongoing learning opportunities, individual development planning, and education assistance programs
• We offer a hybrid work environment with Tuesday, Thursday and one other day per week in office, or as required subject to business needs

UHN is a respectful, caring, and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity and welcomes all applicants including but not limited to: all religions and ethnicities, LGBTQ2s+, BIPOC, persons with disabilities and all others who may contribute to the further diversification of ideas. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the bona fide requirements for the open position. Applicants need to make their requirements known when contacted.

All applications must be submitted before the posting close date.