VI Marketing Specialist

Humankind Global Recruitment; Halifax; On-site; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP contributions

Wellness allowance

Job summary

Humankind Global Recruitment is seeking a VIP Marketing Specialist to manage, analyze, and optimize CRM-driven campaigns. You will support the VIP marketing manager, collaborate with stakeholders, and contribute to improving customer experience and growth across core markets.

Strong organization, communication, and attention to detail are essential. The role involves data analysis, multi-channel testing, and creating briefs and annual plans while working with cross-functional teams to ensure

Qualifications

• 1+ years experience in CRM and/or multi channel marketing.
• Ability to interpret and present data/results to stakeholders in engaging ways.
• Advanced knowledge of MS Office applications, PowerPoint and Excel.
• Ability to manage multiple projects simultaneously in a complex organization.

Responsibilities

• Using A/B testing to optimize campaign effectiveness.
• Analyze and report campaign results, suggesting KPI improvements.
• Collaborate with marketing coordinators to create campaigns based on VIP designs.
• Coordinate with internal stakeholders to meet deadlines and briefs.
• Create and present campaign briefs and annual marketing plans.
• Prepare weekly status reports and post-campaign analyses.
• Support internal projects and administrative tasks as needed.

Skills

CRM experience

Multi-channel marketing

Data interpretation

Time management

Stakeholder communication

Tools

PowerPoint

Excel

Job description

We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities who are looking for a VIP Marketing Specialist.

In your role as VIP Marketing Specialist you will manage, analyze and optimize data-driven CRM performance for us. You can selectively optimize the customer journey, contributing to better customer experience and the growth our core markets. The VIP Marketing Specialist is responsible for supporting the VIP marketing manager(s) and to collaborate with key players to make sure that each project receives the attention required to be successful. The ideal candidate should have effective communication skills, the ability to manage multiple projects at any given time, strong organization skills and pay great attention to details.

Responsibilities

• Using A/B testing to continuously optimize your work for greater campaign effectiveness.
• Being responsible for using analytics platforms for analyzing and reporting campaign and testing results, suggesting improvements to improve KPIs.
• Work closely with marketing coordinator team to create campaigns based on solutions designs from the VIP marketing manager.
• Liaise with internal stakeholders (MarCo, Performance Management, Commercial) to ensure deadlines are met.
• Create and present all campaign and communication briefs.
• Create, monitor and update annual marketing plans on progress of activities and results.
• Prepare, maintain and present weekly status reports.
• Assist in the preparation of summary reports and post-campaign analysis.
• Work on internal projects and administrative tasks as required

Qualifications

• 1+ years experience in CRM and/or multi channel marketing
• Basic knowledge of VIP marketing best practices with experience in developing and implementing testing strategies across channels, including designing and analyzing contact strategies, automation techniques/tools and customer experience optimization.
• Ability to interpret and present data/results (both written and verbal) to stakeholders in engaging and meaningful ways.
• Advanced knowledge of MS Office software applications, Power Point and Excel is a must.
• Ability to manage and prioritize multiple projects simultaneously within a complex organization.
• Experience managing multiple projects at the same time with proven time management skills.

The company offers a competitive annual salary, medical and dental benefits, RRSP contributions, wellness allowance and much more!

Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanent residents.