UX Content Writer – Marketing

Ifg Global; Toronto; On-site; CAD 48,000 - 68,000; Full time

Job summary

The Home Depot Canada is seeking a Digital Content Specialist to manage product information pages (PIP) and ensure consistent, high-quality content across Homedepot.ca. You will drive enrichment, SSKU data maintenance, and ratings/reviews support, collaborating with internal teams to improve customer experience and trust.

Ideal candidates have 1–3 years in ecommerce or marketing, experience with Looker/Tableau/Adobe Analytics, and familiarity with PIM/CMS processes.

Qualifications

• 1–3 years of ecommerce, marketing or related experience.
• University/college degree in a related area is required.
• Experience with data tools Looker/Tableau/Adobe Analytics is a strong asset.
• Experience with Content Management Systems and PIM understood as asset.
• Bilingual English/French is an asset.

Responsibilities

• Maintain and update content standards across product information pages (PIP).
• Execute content enrichment tasks in PIM tool (name updates, media, copy).
• Manage SSKU data tasks including product groupings and mappings.
• Troubleshoot ratings and reviews inquiries with internal/external partners.
• Provide digital content expertise in stakeholder meetings and projects.
• Suggest content improvements based on customer research trends.
• Review PIP content regularly to enforce standards.
• Collaborate on projects to collect assets and requirements.

Skills

Analytical skills

Attention to detail

Problem-solving

Interpersonal skills

Education

University/College degree in related area

Tools

Looker

Tableau

Adobe Analytics

Air Table

Job description

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

Position Overview:

The Digital Content Specialist is primarily responsible for managing digital content on the product information pages (PIP) for The Home Depot Canada. This broadly includes maintaining digital content governance, executing enrichment changes, managing Super SKU (SSKU) functionality and support our ratings and reviews program. Our core objective is to ensure our customers receive a consistent experience while navigating our PIPs to build their trust and complete their purchase on Homedepot.ca or in stores. The Digital Content Specialist will utilize industry expertise and ecommerce data to set PIP content standards, provide content health reporting and insights, execute content improvement projects, and provide support for internal business partners on PIP content. Additionally, the role includes responsibilities to maintain Super SKU (SSKU) data, which involves managing colour and sizing options on the website to ensure accurate and up-to-date product variations as well as overseeing ratings and reviews to enhance customer engagement and satisfaction.

Key Responsibilities:

• Work with internal teams to maintain and update overall content standards based on industry benchmarks and ecommerce data
• Execute on content enrichment tasks including product name updates, media uploads, marketing copy, etc. in PIM tool
• Maintain and execute SSKU data tasks including creating product groupings, category definition mapping, data maintenance
• Troubleshoot and support both internal and external partners on ratings and reviews inquiries
• Meet with internal stakeholders to provide digital content expertise to make impactful recommendations or solve problems
• Proactively suggest ideas for new content based on customer research trends
• Conduct routine PIP reviews across Homedepot.ca to ensure adherence to content standards
• Participate in project briefings, and collaborate with internal teams to collect assets and requirements for any special projects
• Maintain strong relationships with key stakeholders, both internal and external
• Understand and empathize with stakeholder needs and expectations
• Resolve complex issues and facilitate effective communication across teams
• Lead collaborative efforts to drive value and remove obstacles
• Support office hours and lead presentations on department objectives and goals

Delivery & Execution

• Hands-on execution of Digital Content Enrichment projects and initiatives
• Works with cross functional teams to meet deliverables
• Can extract and share business KPIs for the program
• Pivots in response to challenges and observations and communicates this accordingly and urgently to stakeholders

Skills

• Strong analytical, influential, interpersonal skills
• High attention to detail and organizational skills
• Problem-solving and critical thinking skills

Direct Manager/Direct Reports

Reports to Manager of Ecomm Product Enrichment

Physical Requirements

• Extended Sitting
• 5 days in office

Working Conditions

• Working in an office setting: computer work, camera on virtual meetings
• University/College degree in a related area of study, or equivalent experience

Minimum Years of Work Experience

• 1 - 3 years of relevant ecommerce, marketing or other related experience

Other Requirements/Assets

• Experience working with data – Looker, Tableau, Adobe Analytics
• Experience with project management tools, such as Air Table, and methodologies an asset
• Understanding of PIM systems and online article hierarchy
• Experience with Content Management Systems and processes in a digital space is an asset
• Experience writing/editing for digital channels (web, email, mobile, applications) is a strong asset
• Bilingual (English/French) will be considered an asset
• Knowledge of industry best-practices

In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.