Used Equipment Marketing Specialist: Inventory & Ads

Brandt Corporate Services Ltd; Regina; On-site; CAD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive wages

Continuous learning

Advancement opportunities

Benefits package

RRSP pension

Job summary

Brandt Corporate Services Ltd in Regina, SK is seeking a Marketing Specialist - Used Equipment to oversee marketing for Construction, Forestry, Material Handling, Truck & Trailer, and Agriculture divisions, focusing on online inventory advertising.

The role reports to the Manager of Used Equipment Marketing and involves business intelligence tasks, creating reports to improve the sales and marketing strategy of used equipment. This is a temporary position.

Qualifications

• Demonstrated communication, organization, collaboration, time management and project management skills are required.
• Experience marketing, advertising, or selling used equipment is preferred.
• Ability to juggle multiple projects while staying organized with sharp attention to detail.
• Strong listening, negotiation, verbal, and written communication skills.
• Experience with construction, forestry, or agriculture machinery is preferred.

Responsibilities

• Maintain used equipment inventory: update inventory apps/websites daily, add/change/remove listings promptly, and ensure pricing accuracy.
• Maintain listing details (features, conditions, pricing) to marketing standards.
• Coordinate photos with sales teams for marketing purposes.
• Report on pricing with sales and inventory groups to maintain market accuracy.
• Coordinate daily listing syndications to third-party sites and industry publications.
• Provide information to Digital Marketing to create email campaigns and promote units online.
• Provide information to advertising partners for print and digital ads.
• Source external websites worldwide to advertise Brandt’s used equipment inventory.
• Maintain reporting of outstanding inventory and age to stakeholders.
• Collaborate with Branding/Marketing teams to develop campaigns; work with Media Planner on messaging.
• Act as liaison within marketing for used equipment divisions and manage briefs to creative/digital teams.
• Ensure advertising plans are approved with budget and margin; manage stakeholder expectations.
• Conduct meetings to present recommendations; review advertising performance and project statuses.
• Organize and maintain necessary records, including paperwork for all jobs; maintain relationships with clients and vendors.
• Contribute to system development projects and stay current with marketing trends; train sales teams on internal tools.

Skills

Communication

Organization

Collaboration

Time management

Project management

Education

Post-secondary education (preferred)

Tools

Kentico

Mailchimp

Hootsuite

Job description

Brandt Corporate Services Ltd in Regina, SK is seeking a Marketing Specialist - Used Equipment to oversee marketing for Construction, Forestry, Material Handling, Truck & Trailer, and Agriculture divisions, focusing on online inventory advertising.

The role reports to the Manager of Used Equipment Marketing and involves business intelligence tasks, creating reports to improve the sales and marketing strategy of used equipment. This is a temporary position.