Travel Media Relations Specialist | Earned Media & Hosting

Tourism Calgary; Calgary; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

Tourism Calgary is seeking an experienced Specialist, Travel Media Relations to maximize earned media opportunities in Calgary and priority markets in Canada and the U.S. The role focuses on uncovering trend-driven destination stories, developing pitches, and cultivating relationships to secure coverage.

This position supports primary and secondary leisure markets, hosts media visits, and collaborates across teams to share destination stories through owned and paid channels.

Qualifications

• Minimum of 5 years of professional experience in media relations or public relations.
• Strong writing and storytelling skills with demonstrated experience developing compelling media pitches and securing earned media coverage.
• Understanding of media trends and the ability to identify newsworthy story angles.
• Excellent interpersonal and communication skills with proven media and partner relationship building.
• Proactive self-starter with strong organizational skills to manage deadlines, budgets and priorities.
• Experience with Airtable, Meltwater or Travefy is an asset.
• Knowledge of Calgary and the local tourism industry preferred.
• University degree in Communications, Public Relations, Journalism, Marketing or related discipline or equivalent professional experience.

Responsibilities

• Develop proactive earned travel media pitches and outreach in priority Canadian and U.S. markets.
• Cultivate relationships with travel editors, broadcasters and freelancers to secure earned coverage.
• Host targeted leisure travel media and coordinate itineraries and hosted experiences showcasing Calgary.
• Monitor and report on earned media coverage and KPIs; manage media records and updates.
• Collaborate with Marketing and tourism partners to share destination stories and media opportunities.
• Travel to media marketplaces as required to support campaigns.

Skills

Media relations

Pitch development

Storytelling

Writing

Interpersonal skills

Project management

Team collaboration

Airtable

Meltwater

Travefy

Education

University degree in Communications/PR/Journology/Marketing

Tools

Airtable

Meltwater

Travefy

Job description

Tourism Calgary is seeking an experienced Specialist, Travel Media Relations to maximize earned media opportunities in Calgary and priority markets in Canada and the U.S. The role focuses on uncovering trend-driven destination stories, developing pitches, and cultivating relationships to secure coverage.

This position supports primary and secondary leisure markets, hosts media visits, and collaborates across teams to share destination stories through owned and paid channels.