Trade Marketing Manager (West)

Sleeman Breweries Limited; Vancouver, Delta; Hybrid; CAD 90,000 - 113,000; Full time

Benefits offered by this job

RRSP-matching program to help you save

Benefits coverage for partners andKids

Parental leave top-up

Employee product credit

Tuition reimbursement

Employee and family assistance

Discount program with brands

Professional development mentorship

Job summary

Sleeman Breweries is seeking a Trade Marketing Manager (West) based in Delta, British Columbia. This senior role leads below-the-line marketing plans across brands, partnering with Sales and National Brand Managers to drive strong execution and brand performance.

You will oversee promotions, events, sponsorships, and POS programs, manage regional budgets, and collaborate with cross-functional teams to deliver continuous improvement while complying with Canadian advertising and liquor regulations.

Qualifications

• Post-secondary education in Marketing or a related business field.
• Minimum 5 years of experience in a related role within a consumer packaged goods (CPG) environment, including at least 2 years in a management position.
• Demonstrated experience developing and implementing tactical plans.
• Strong business acumen and people-management skills.
• Strong analytical thinking and budget-management skills.
• Proven ability to contribute effectively across multiple cross-functional teams and engage internal and external stakeholders.
• Excellent written and verbal communication and presentation skills.
• Strong proficiency with Excel, Word, PowerPoint, and Outlook.
• Knowledge of sales in a retail environment is considered an asset.

Responsibilities

• Trade Marketing Planning & Execution
• Develop and manage below-the-line (BTL) plans for all brands in the market.
• Oversee the development and execution of promotions, events, sponsorships, and point-of-sale programs.
• Partner with National Brand Managers to align regional activities with national brand strategies.
• Conduct in-depth market assessments as part of the annual planning process.
• Maintain timely and accurate BTL program information on the company intranet.
• Performance, Budget & Demand Planning
• Evaluate marketing activities to measure performance and effectiveness.
• Monitor industry trends, competitive activity, and brand performance through ongoing trade presence.
• Manage the regional BTL budget.
• Participate in demand planning to ensure in-market promotional activities are accurately captured.
• Sales Partnership & Relationships
• Act as the primary Marketing liaison with Sales and participate in sales planning meetings to support effective execution.
• Build and maintain strong internal, external, industry, and trade relationships.
• Collaborate effectively with cross-functional teams and internal and external stakeholders.
• Leadership & Continuous Improvement
• Lead and coach a team of Brand Activity Managers.
• Lead special projects for the Marketing function or market as required.
• Identify and implement continuous improvement, best-practice, and waste-reduction opportunities.
• Maintain compliance with applicable Canadian advertising laws, standards, and liquor board regulations.

Skills

Marketing degree

CPG experience

Tactical planning

People management

Budget analytics

Cross-functional work

Communication skills

MS Office

Retail knowledge

Education

Bachelors in Marketing

Tools

Excel

Word

PowerPoint

Outlook

Job description

Position: Trade Marketing Manager (West)

Location: Delta, British Columbia

Level: Manager

Hiring Range: 90100 to 112600

Benefits and Perks:

• Competitive compensation
• RRSP-matching program to help you save for retirement
• A commitment to work-life balance
• Benefits coverage for partners and kids
• Parental leave top-up for primary and secondary caregivers
• Employee product credit
• Tuition reimbursement program for eligible employees
• Employee and family assistance program
• Discount program with access to perks from big brands and local favourites
• Professional development opportunities including mentorship and leadership development

Why Join Sleeman Breweries?

What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country. As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec. When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries. Get an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on Instagram

Purpose and Impact

Reporting into the Director, Trade Western Brands, the Trade Marketing Manager, West, you will develop and manage below-the-line marketing plans across brands in the market, partnering with Sales and National Brand Managers to support strong execution, brand performance, and continuous improvement.

Responsibilities

• Trade Marketing Planning & Execution
• Develop and manage below-the-line (BTL) plans for all brands in the market.
• Oversee the development and execution of promotions, events, sponsorships, and point-of-sale programs.
• Partner with National Brand Managers to align regional activities with national brand strategies.
• Conduct in-depth market assessments as part of the annual planning process.
• Maintain timely and accurate BTL program information on the company intranet.
• Performance, Budget & Demand Planning
• Evaluate marketing activities to measure performance and effectiveness.
• Monitor industry trends, competitive activity, and brand performance through ongoing trade presence.
• Manage the regional BTL budget.
• Participate in demand planning to ensure in-market promotional activities are accurately captured.
• Sales Partnership & Relationships
• Act as the primary Marketing liaison with Sales and participate in sales planning meetings to support effective execution.
• Build and maintain strong internal, external, industry, and trade relationships.
• Collaborate effectively with cross-functional teams and internal and external stakeholders.
• Leadership & Continuous Improvement
• Lead and coach a team of Brand Activity Managers.
• Lead special projects for the Marketing function or market as required.
• Identify and implement continuous improvement, best-practice, and waste-reduction opportunities.
• Maintain compliance with applicable Canadian advertising laws, standards, and liquor board regulations.

Skills and Qualifications

• Post-secondary education in Marketing or a related business field.
• Minimum 5 years of experience in a related role within a consumer packaged goods (CPG) environment, including at least 2 years in a management position.
• Demonstrated experience developing and implementing tactical plans.
• Strong business acumen and people-management skills.
• Strong analytical thinking and budget-management skills.
• Proven ability to contribute effectively across multiple cross-functional teams and engage internal and external stakeholders.
• Excellent written and verbal communication and presentation skills.
• Strong proficiency with Excel, Word, PowerPoint, and Outlook.
• Knowledge of sales in a retail environment is considered an asset.

Work Environment (Hybrid/Onsite)

Based in Delta, British Columbia, with travel required approximately 20% of the time. The role is permanent, full time, minimum 3 days per week in office.

Our Commitment to Diversity, Equity and Inclusion

At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring. We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates. We use AI to support parts of our recruitment process; however, hiring decisions are always made by people and aligned with our commitment to fairness, consistency, and equal opportunity.

BETTER BEER. BETTER PEOPLE. GETTING BETTER

We thank all candidates for their interest however only those selected to proceed will be contacted. Are you interested in working for Sleeman Breweries, the 3rd largest brewery in Canada? At Sleeman Breweries, we have 1,100 dedicated and talented people that work across Canada from Chambly, Quebec to Vernon, British Columbia. Our business is about people. The only way to build a better company is through people who share our passion for our products and who can work together effectively as a team.