Trade Marketing Manager

Sleeman Breweries Ltd.; Delta; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

RRSP matching

Work-life balance

Family benefits

Parental leave top-up

Employee product credit

Tuition reimbursement

Employee assistance program

Discount program

Professional development

Job summary

Sleeman Breweries in Delta, BC, is seeking a Trade Marketing Manager to lead below-the-line plans for brands in the West. Reporting to the Director of Trade Western Brands, you will partner with Sales and National Brand Managers to drive brand performance and deliver compelling retail experiences.

You will manage promotions, events, sponsorships, and POS programs, build regional budgets, coach Brand Activity Managers, and pursue continuous improvement while ensuring compliance with Canadian

Qualifications

• Post-secondary education in Marketing or related business field.
• Minimum 5 years in a related consumer packaged goods role, with at least 2 years in management.
• Experience developing and implementing tactical plans.
• Strong business acumen and people-management skills.
• Strong analytical thinking and budget-management skills.
• Excellent written and verbal communication, and presentation skills.
• Proficiency with Excel, Word, PowerPoint, and Outlook.
• Knowledge of sales in a retail environment is considered an asset.

Responsibilities

• Develop and manage below-the-line (BTL) plans for all brands in the market.
• Oversee the development and execution of promotions, events, sponsorships, and point-of-sale programs.
• Partner with National Brand Managers to align regional activities with national brand strategies.
• Conduct in-depth market assessments as part of the annual planning process.
• Maintain timely and accurate BTL program information on the company intranet.

Skills

People management

Analytical thinking

Communication skills

Cross-functional collaboration

Budget management

Presentation skills

Education

Post-secondary Marketing or related business field

Tools

Excel

Word

PowerPoint

Outlook

Job description

At Sleeman Breweries, you’ll have access to benefits that support you today and help you plan for tomorrow:

• RRSP-matching program to help you save for retirement
• A commitment to work-life balance
• Benefits coverage for partners and kids
• Parental leave top-up for primary and secondary caregivers
• Employee product credit
• Tuition reimbursement program for eligible employees
• Employee and family assistance program
• Discount program with access to perks from big brands and local favourites
• Professional development opportunities including mentorship and leadership development

If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.

Why Join Sleeman Breweries?

What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country.

As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec.

When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries.

Get an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on Instagram

Purpose and Impact

Our story is about more than great beverages, it’s about people, pride, and progress. Reporting into the Director, Trade Western Brands, the Trade Marketing Manager, West, you will develop and manage below-the-line marketing plans across brands in the market, partnering with Sales and National Brand Managers to support strong execution, brand performance, and continuous improvement.

Responsibilities

Trade Marketing Planning & Execution

• Develop and manage below-the-line (BTL) plans for all brands in the market.
• Oversee the development and execution of promotions, events, sponsorships, and point-of-sale programs.
• Partner with National Brand Managers to align regional activities with national brand strategies.
• Conduct in-depth market assessments as part of the annual planning process.
• Maintain timely and accurate BTL program information on the company intranet.

Performance, Budget & Demand Planning

• Evaluate marketing activities to measure performance and effectiveness.
• Monitor industry trends, competitive activity, and brand performance through ongoing trade presence.
• Manage the regional BTL budget.
• Participate in demand planning to ensure in-market promotional activities are accurately captured.
• Act as the primary Marketing liaison with Sales and participate in sales planning meetings to support effective execution.
• Build and maintain strong internal, external, industry, and trade relationships.
• Collaborate effectively with cross-functional teams and internal and external stakeholders.
• Lead and coach a team of Brand Activity Managers.
• Lead special projects for the Marketing function or market as required.
• Identify and implement continuous improvement, best-practice, and waste-reduction opportunities.
• Maintain compliance with applicable Canadian advertising laws, standards, and liquor board regulations.

Skills and Qualifications

• Post-secondary education in Marketing or a related business field.
• Minimum 5 years of experience in a related role within a consumer packaged goods (CPG) environment, including at least 2 years in a management position.
• Demonstrated experience developing and implementing tactical plans.
• Strong business acumen and people-management skills.
• Strong analytical thinking and budget-management skills.
• Proven ability to contribute effectively across multiple cross-functional teams and engage internal and external stakeholders.
• Excellent written and verbal communication and presentation skills.
• Strong proficiency with Excel, Word, PowerPoint, and Outlook.
• Knowledge of sales in a retail environment is considered an asset.

Based in Delta, British Columbia, with travel required approximately 20% of the time. The role is permanent, full time, minimum 3 days per week in office.

Our Commitment to Diversity, Equity and Inclusion

At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring.

We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates. We use AI to support parts of our recruitment process; however, hiring decisions are always made by people and aligned with our commitment to fairness, consistency, and equal opportunity.

BETTER BEER. BETTER PEOPLE. GETTING BETTER

We thank all candidates for their interest however only those selected to proceed will be contacted.