Gestionnaire d'activités de marques

Sleeman Breweries; Laval (administrative region); On-site; CAD 69,000 - 86,000; Full time

Benefits offered by this job

RRSP matching

Work-life balance

Dependent benefits

Parental leave top-up

Product credit

Tuition reimbursement

Employee assistance

Discount program

Leadership development

Mentorship program

Job summary

Sleeman Breweries in Laval, Quebec seeks a Brand Activation Manager to lead field marketing activities and promotional initiatives for all brands in a hybrid role based in Laval. Travel ~10% and focus on delivering on-brand experiences at the point of sale and events.

The ideal candidate has a postsecondary diploma in marketing, 2+ years in marketing/retail, CPG experience is a plus, and strong project management with bilingual FR/EN. Proficiency in Excel/Word/PowerPoint/Outlook is required.

Qualifications

• Postsecondary diploma in marketing or related business field.
• Minimum 2 years of marketing or retail marketing experience.
• CPG sector experience is an asset.
• Excellent project management and organizational skills.
• Excellent written and oral communication; bilingual FR/EN.
• Ability to work across multiple teams.
• Strong computer skills: Excel, Word, PowerPoint, Outlook.
• Bilingual French and English to collaborate with national teams and Ontario HQ.

Responsibilities

• Collaborate with national brand leads, internal teams, agencies and suppliers to ensure flawless execution.
• Plan and execute marketing activities within timelines and budgets.
• Ensure brand image consistency across promotional materials.
• Develop clear briefs for external suppliers.
• Monitor market trends, competitors, and brand performance on the ground.
• Maintain activity calendar and sales/marketing information in a timely manner.
• Inform Marketing Director of programming changes for demand planning.
• Ensure compliance with Canadian advertising laws and alcohol regulations.
• Recommend and implement continuous improvement and waste reduction initiatives.
• Participate in special projects and brand events.
• Evaluate performance and effectiveness to inform future activities.

Skills

Marketing experience

CPG experience

Project management

Communication skills

Team collaboration

Bilingual FR/EN

Microsoft Office

Education

Postsecondary diploma in marketing or related business field

Tools

Microsoft Office

Job description

Position: Gestionnaire d'activités de marques Location: Laval, Quebec Level: Individual Contributor Hiring Range: 68500 to 85800

Benefits and Perks:

• Competitive compensation
• RRSP-matching program to help you save for retirement
• A commitment to work-life balance
• Benefits coverage for partners and kids
• Parental leave top-up for primary and secondary caregivers
• Employee product credit
• Tuition reimbursement program for eligible employees
• Employee and family assistance program
• Discount program with access to perks from big brands and local favourites
• Professional development opportunities including mentorship and leadership development

If you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.

Why Join Sleeman Breweries?

What’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country. As part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec. When you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries. Get an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on Instagram

Purpose and Impact Description:

Relevant(e) de la directrice de l’activation marketing, le/la gestionnaire des activités de marque est responsable du développement et de l’exécution des activités/initiatives de marketing terrain et promotionnelles telles que le matériel au point de vente, les promotions, les événements et les commandites, pour l’ensemble des marques (y compris les partenaires), afin d’assurer l’atteinte des objectifs. Ce poste est offert en mode de travail hybride et le bureau est situé à Laval, QC.

Responsabilités

• Collaborer étroitement avec les responsables nationaux de marque (NBM), les équipes internes, les agences et les fournisseurs afin d’assurer une exécution irréprochable.
• Planifier et exécuter les activités marketing dans le respect des délais ainsi que des budgets alloués.
• Assurer la cohérence de l’image de nos marques sur tous les différents matériels promotionnels.
• Développer des briefs clairs et détaillés pour nos fournisseurs externes.
• Suivre les tendances du marché, les activités de la concurrence et surveiller activement la performance des marques par une présence continue sur le terrain.
• Alimenter et maintenir à jour les informations liées aux activités de vente et de marketing (calendrier des activités) en temps opportun.
• Informer la directrice de l’activation marketing des changements liés à la programmation afin d’assurer une intégration adéquate dans la planification de la demande.
• Veiller au respect des lois canadiennes en matière de publicité, des normes en vigueur et des règlements des régies des alcools.
• Recommander et mettre en œuvre des initiatives d’amélioration continue et de réduction des gaspillages (MUDA).
• Participer à des projets spéciaux et à la gestion d’événements de nos marques.
• Évaluer la performance et l’efficacité des activités marketing afin de formuler des recommandations concrètes pour les activités futures.

Exigences

• Diplôme d’études postsecondaires en marketing ou dans un domaine d’affaires connexe.
• Minimum de 2 ans d’expérience en marketing ou en marketing de détail.
• Expérience dans le secteur des produits de grande consommation (CPG) considérée comme un atout.
• Excellentes compétences en gestion de projets et en organisation.
• Excellentes habiletés en communication, tant à l’oral qu’à l’écrit.
• Capacité à travailler efficacement au sein de plusieurs équipes.
• Solides compétences informatiques, notamment avec Excel, Word, PowerPoint et Outlook.
• Bilingue (français et anglais) pour collaborer avec les équipes nationales et le siège social en Ontario.

Conditions de travail

• Déplacements requis environ 10 % du temps.
• Heures supplémentaires occasionnelles requises en dehors des heures normales de travail.

Think you have what we need but your credentials don’t perfectly line up? That’s OK! We know that some job seekers miss opportunities if they think their qualifications don’t fit.

Our Commitment to Diversity, Equity and Inclusion At Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring. We are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates. We use AI to support parts of our recruitment process; however, hiring decisions are always made by people and aligned with our commitment to fairness, consistency, and equal opportunity.

BETTER BEER. BETTER PEOPLE. GETTING BETTER

We thank all candidates for their interest however only those selected to proceed will be contacted.

Are you interested in working for Sleeman Breweries, the 3rd largest brewery in Canada? At Sleeman Breweries, we have 1,100 dedicated and talented people that work across Canada from Chambly, Quebec to Vernon, British Columbia. Our business is about people. The only way to build a better company is through people who share our passion for our products and who can work together effectively as a team.