Tourism Development Specialist

Csrchaleurrsc; Bathurst; On-site; CAD 81,926 - 97,450; Full time

Job summary

The Chaleur Regional Service Commission is seeking a Tourism Development Specialist to unite key stakeholders and coordinate initiatives that boost prosperity and the quality of life for all citizens of the Chaleur region, while offering visitors unforgettable travel packages and experiences.

The role plays a strategic part in attracting investment, supporting regional partners and operators, and coordinating marketing projects and training sessions to promote the region’s unique lifestyle.

Qualifications

• Bachelor’s degree in a relevant field and 3+ years in tourism/regional development.
• Experience leading teams and managing multiple files concurrently.
• Strong French and English written and spoken communication.
• Proficiency with Windows and Office applications; photography asset.

Responsibilities

• Develop and update strategic directions in tourism development.
• Plan and coordinate actions from the strategic plan via an action plan.
• Organize sector meetings, consultation tables and committees.
• Develop and maintain databases and information tools.
• Monitor programs, resources, and tourism/economic trends.
• Provide support to operators and promoters in the region.
• Coordinate marketing projects, events, and promotional materials.
• Manage tourism content on the CSR Chaleur website and social media.

Skills

Initiative

Creativity

Innovation

Communication skills

Customer service

Time management

Prioritization

Autonomy

Adaptability

Analytical skills

Bilingual English/French

Education

Bachelor’s degree in a relevant field

3 years of experience in tourism or regional development

Experience managing employees and teams

Knowledge of the Chaleur region

Knowledge of municipal and regional issues

Tools

Windows

Microsoft Office

Photoshop

Job description

The Chaleur Regional Service Commission is seeking a person to fill the position of “Tourism Development Specialist” to become an integral part of collaborative regional services. This person’s mission will be to bring together all key stakeholders through a shared vision and, together, coordinate initiatives aimed at stimulating and improving the prosperity and quality of life of all citizens of the Chaleur region, in addition to offering visitors unforgettable travel packages and experiences. This person will play a strategic role in attracting investment and supporting regional partners and operators.

MAIN RESPONSIBILITIES

• Contribute to the development and updating of strategic directions in tourism development;
• Plan and coordinate the implementation of actions arising from the strategic plan using an action plan;
• Organize and facilitate sector meetings, consultation tables and committees related to tourism development;
• Develop and maintain databases and information tools;
• Carefully monitor programs, support resources, and tourism and economic trends;
• Provide support services to operators and promoters in the region;
  • Educate all key stakeholders in the tourism industry on evolving trends, new developments and opportunities in the tourism market, findings from performance indicators in place, etc.;
  • Coordinate the implementation of training sessions for tourism operators based on their needs.
  • Support the Economic Development Specialist in all files that could stimulate investment and job creation, as well as workforce attraction, by providing all necessary tools to promote the unique quality of life in the Chaleur region;
• Coordinate all marketing projects, such as establishing the activities and events calendar, developing promotional and advertising materials, advertisements, news releases, etc., according to the allocated budget.
• With the support of the Communications Director:
  • Manage tourism content on the CSR Chaleur website;
  • Produce tourism content to be shared through blogs and the Office’s v arious social media platforms;
  • Organize all press conferences and other media events related to the regional tourism industry, including the preparation of news releases.
• Represent the official brand image and its organizational values at all times;
• Establish positive relationships with all key stakeholders in the Chaleur region’s tourism industry, including tourism businesses, member municipalities and the media, to ensure the effective implementation of the region’s strategic tourism development plan.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in a relevant field;
• Minimum of three (3) years of experience in a field related to tourism or regional development;
• Experience managing employees and teams (asset);
• Good knowledge of the Chaleur region (asset);
• Knowledge of municipal and regional issues (asset);
• Initiative, creativity and innovation;
• Excellent command of French and English, both spoken and written;
• Proficiency with computer tools (Windows, Microsoft Office suite);
• Experience in photography and Photoshop (asset);
• Good understanding of recognized tourism development practices and strategies.

DESIRED SKILLS AND ABILITIES

• Ability to work collaboratively with various partners;
• Initiative, creativity and results-oriented mindset;
• Good judgment and professional conduct at all times;
• Excellent communication and customer service skills;
• Ability to manage priorities and work on multiple files at the same time;
• Autonomy, adaptability and analytical skills.

WORKING CONDITIONS

• Salary according to the current salary scale: $81,926 to $97,450;
• Schedule: 35 hours per week - occasionally, the person will be required to work evenings and weekends;
• The person must have their own vehicle and a valid driver’s license;
• The person must be available to travel outside the Chaleur region occasionally;
• Employee benefits are determined according to the policy established for this purpose;
• Professional development and advancement opportunities;
• Collaborative and inclusive work environment;