Territory Manager, Dual - Guelph/London (United Division)

Breakthru Beverage Group; Cambridge; On-site; CAD 60,000 - 65,000; Full time

Benefits offered by this job

Corporate Bonus

Car Allowance + Fuel Card

Cellphone + Home Internet Reimb.

Company Paid Benefits

Pension Plan

Job summary

Breakthru Beverage Canada is seeking a Territory Manager to drive sales and growth across London, Cambridge, Waterloo/Kitchener, and Guelph. You will plan routes, meet targets, and build long‑term relationships with ON Premise and OFF Premise accounts.

You will promote the brand portfolio, conduct product tastings, and manage budgets while collaborating with supplier reps and management in the field. This role requires a Bachelor’s degree and strong sales skills.

Qualifications

• Bachelor's degree required.
• Excellent communication skills: verbal, listening and written.
• Strong organizational and multi-tasking capabilities.
• Demonstrate sound judgment and problem-solving skill.
• Excellent Negotiation and Influencing Skills.
• Knowledge of liquor board regulations, market trends and competition.

Responsibilities

• Manage territory coverage to ensure excellent execution.
• Plan on a daily, weekly or monthly basis with quota and distribution objectives.
• Maintain and grow existing volume and distribution with ON Premise and/or OFF Premise accounts.
• Manage assigned budget as required.
• Conduct product tasting and education sessions.
• Execute sales calls using company methodology.
• Report on competitive activities within the territory and provide suggestions.
• Prospect, quantify, and qualify new accounts for potential fit with brand portfolio.
• Provide product and brand marketing knowledge through sales aides and staff training seminars.

Skills

Communication skills

Organization & multitasking

Negotiation

Interpersonal skills

MS Office

Industry knowledge (Liquor/Beer)

Education

Bachelor's degree

Tools

MS Office

Job description

Time Type:

Full time

Job Family Group:

Sales

Job Description Summary:

Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Pump House and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

As a Territory Manager, you will be responsible for meeting or exceeding pre-determined service expectations while promoting product and fulfilling route management objectives. Through excellent execution you will achieve volume targets, market share, brand equity and grow brand distribution with the right brands in the right accounts in your assigned territory.

Territory: London, Cambridge, Waterloo/Kitchener, Guelph

Job Description:

Responsibilities

• Manage territory coverage to ensure excellent execution.
• Effectively plan on a daily, weekly or monthly/quarterly basis, with quota and distribution objectives
• Maintain and grow existing volume and distribution by building credible and long term relationships with ON and/or OFF Premise accounts.
• Manage assigned budget as required.
• Conduct Product tasting and education sessions
• Execute sales calls using the company's Structured Call methodology.
• Report on competitive activities within the territory and offer constructive suggestions
• Prospects, quantifies, and qualifies new accounts to determine potential fit with brand portfolio.
• Provides product and brand marketing knowledge through sales aides and staff training seminars.
• Work with supplier representatives and members of management in the field to promote sales
• Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point management.
• Ensure distribution of brands in key purchasing areas of account.
• Other duties, as assigned by the jobholder's supervisor, may also be required

Qualifications

• Bachelor's degree required
• 3 or more years' selling experience in Fast Moving Consumer Goods environment.
• Strong organizational and multi-tasking capabilities
• Excellent communication skills: verbal, listening and written
• Demonstrate sound judgment and problem-solving skill
• Excellent Negotiation and Influencing Skills
• Sound knowledge of the sale and marketing of wine & spirit
• Strong interpersonal and analytical skills
• Proficient MS Office skills
• Knowledge of Liquor Board Regulations, market trends and competition

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

Salary and Benefits Statement:

Salary: $60,000 - $65,000

Corporate Bonus

Car Allowance + Fuel Card

Cellphone + Home Internet Reimbursement

Company Paid Benefits

Pension Plan

This posting is for an existing vacancy

Breakthru Beverage Canada is committed to providing equal opportunity and accessibility in its recruitment process.If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition Representative.