Territory Manager at Prairie AG

Reesink Canada; City of Lloydminster; On-site; CAD 65,000 - 95,000; Full time

Job summary

Prairie AG is seeking a Territory Manager to drive growth in the Lloydminster region by building robust customer relationships and identifying new opportunities. The role collaborates with Parts, Service, Administration and Leadership to deliver exceptional customer experiences and solutions.

Preference will be given to candidates with agricultural or construction equipment sales experience and a passion for farming industries.

Qualifications

• 3+ years of machinery sales experience, preferably in agriculture or construction.
• Strong understanding of farming operations and equipment trends.
• Willingness to travel extensively within the territory.
• Valid Class 5 driver’s license with a clean driver’s abstract.

Responsibilities

• Develop and execute territory growth plans to increase market penetration, revenue, and sales performance.
• Build and maintain strong customer relationships through regular on-site visits and proactive communication.
• Manage accounts, sales pipeline, opportunities, and forecasts using the company’s sales tools and systems.
• Collaborate with Parts, Service, Administration, and Leadership teams to support customer satisfaction and deal completion.
• Take ownership of territory performance and represent Prairie AG professionally within the industry.

Skills

Machinery sales

Agriculture knowledge

Negotiation

Communication skills

Travel readiness

Education

Post-secondary education in business/marketing/sales/agriculture

Job description

The Territory Manager is a collaborative, customer-focused sales professional who works closely with Parts, Service, Administration, and Leadership teams to deliver exceptional customer experiences.

Preference will be given to candidates with prior agricultural or construction equipment sales experience - or a strong machinery sales background - combined with a genuine passion for the agriculture and construction industries.

This role is responsible for growing market share within an assigned territory by building strong customer relationships, identifying new business opportunities, and positioning the Company as a trusted equipment and solutions partner.

Key Responsibilities

Territory Development & Sales Growth

• Develop and execute territory growth plans to increase market penetration, revenue, and overall sales performance.
• Identify, prioritize, and pursue new business opportunities within the assigned territory.
• Prospect and develop new customers through cold calling, referrals, networking, face-to-face meetings, and industry events.
• Promote and sell equipment, products, and solutions aligned with customer needs and operational goals.
• Maintain awareness of industry trends, competitor activity, and new product offerings to effectively position company solutions in the marketplace.

Customer Relationship Management

• Build and maintain strong customer relationships through regular on-site visits, proactive communication, and consistent follow-up.
• Serve as a trusted advisor to farmers and contractors by understanding their operations, challenges, and long-term business objectives.
• Maintain consistent monthly contact with customers to strengthen relationships, support retention, and identify growth opportunities.
• Deliver exceptional customer service while ensuring customer concerns and issues are addressed promptly and professionally.

Sales Administration & Reporting

• Actively manage assigned accounts, sales pipeline, opportunities, and forecasts using the company's sales tools and systems.
• Maintain accurate and up-to-date customer records, opportunity tracking, and sales forecasts.
• Prepare and submit weekly sales activity reports and performance updates against established targets and objectives.
• Ensure timely and accurate completion of quotations, documentation, and sales-related administrative requirements.

Collaboration & Team Support

• Collaborate closely with Parts, Service, Administration, and Leadership teams to support customer satisfaction and successful deal completion.
• Work cross-functionally to resolve customer issues, remove barriers, and deliver integrated equipment and service solutions.
• Contribute to marketing initiatives, territory strategies, and overall branch growth objectives.

Ownership & Accountability

• Take full ownership of assigned accounts and territory performance.
• Demonstrate strong self-motivation, accountability, and the ability to work independently with minimal supervision.
• Maintain a professional image and represent the Company positively within the industry and local communities.

Qualifications

• Post-secondary education in business, marketing, sales, agriculture, or a related technical field is considered an asset.
• Minimum of three (3) years of machinery sales experience; agricultural or construction equipment sales experience is preferred.
• Strong understanding of agriculture, farming operations, construction equipment, and industry trends.
• Proven ability to prospect, qualify, negotiate, and close sales both in person and over the phone.
• Demonstrated success in building new business while maintaining and growing existing customer relationships.
• Excellent communication, interpersonal, negotiation, and conflict-resolution skills.
• Strong organizational, time management, and problem-solving abilities.
• Willingness and ability to travel extensively within the assigned territory.
• Valid Class 5 driver’s license with a clean driver’s abstract.

About Prairie AG

Prairie AG is your trusted authorized dealership, proudly Vegreville, Lloydminster, Battlefords and surrounding areas. Our brands include Kubota, Claas, JCB, Seedmaster, Horsch, and other short lines. As part of the Reesink Canada group - a subsidiary of the globally renowned Royal Reesink, established in 1786 - we offer a wide selection of new and pre-owned agricultural and construction equipment. Our knowledgeable, friendly team is dedicated to delivering exceptional service at every step, from helping you choose the right equipment to providing expert maintenance and customization. At Prairie AG, we’re committed to building lasting relationships through outstanding customer care and a shared passion for helping our clients succeed season after season.