TERM DIGITAL & CONTENT MARKETING SPECIALIST

Winnipeg Economic Development & Tourism; Winnipeg; On-site; CAD 52,000 - 70,000; Full time

Job summary

Winnipeg Economic Development & Tourism is seeking an organized, collaborative Digital and Content Marketing Specialist to drive engagement of the Winnipeg brand through video, photography and multimedia content. The specialist contributes to growing Winnipeg's economy via business investment, events, talent attraction and visitation.

Reporting to the Director of Marketing, you will manage end-to-end video production, develop a content strategy across platforms, oversee shoots with vendors, edit

Qualifications

• Degree or diploma in Video Production or Marketing.
• Three or more years visual storytelling experience.
• Experience or certifications in Adobe Creative Cloud products.
• Knowledge of web development and content management tools is an asset.
• Experience planning and managing digital advertising campaigns is an asset.

Responsibilities

• Drive engagement through producing high-quality video and creative content.
• Develop and execute a content strategy for video and creative content across all platforms, including social media, digital channels, and events.
• Oversee the end-to-end video production process with external vendors, including concept and script development, pre-production planning, shooting, editing, and post-production.
• Provide a visual and creative lens to content development and advocate for a video-focused approach to all content production.
• Edit and post-produce video content, including sound mixing and colour correction.
• Serve as the organization's 'in-house' photographer, capturing assets from key organization events as well as industry photography used to highlight our agency's work locally and promote Winnipeg.
• Manage and maintain an archive of all video and photo content.
• Provide creative direction on all video projects with internal teams and ensure videos align with corporate goals, maintaining high-quality standards and ensuring all content meet brand guidelines, technical specifications and industry best practices.
• Provide social media content and management support.
• Stay up-to-date with industry trends and best practices and apply this knowledge to video production and creative projects.
• Work responsibly in accordance with the Corporation's Policy Playbook.

Skills

Video production

Adobe Creative Cloud

Content strategy

Social media management

Photography

Project coordination

Vendor management

Education

Degree or diploma in Video Production or Marketing

Tools

Monday.com

Sprout

YouTube

Vimeo

Job description

We are looking for an organized, collaborative and communicative professional who is enthusiastic about making an impact on Winnipeg and its future. If you believe in our city, have a passion for people and process, and are interested in helping our organization operate at its best, consider joining our dynamic and growing team!

POSITION SUMMARY

Reporting to the Director of Marketing, the Digital and Content Marketing Specialist is responsible for driving engagement of the Winnipeg brand through creative video, photography, and other multimedia content. The specialist plays a key role in advancing Winnipeg Economic Development and Tourism's corporate strategy to grow the Winnipeg economy through business investment, events, talent attraction and visitation. The specialist is a creative and proficient content creator who can manage multiple projects simultaneously and in a fast-paced environment.

RESPONSIBILITIES/FUNCTIONS

• Drive engagement through producing high-quality video and creative content.
• Develop and execute a content strategy for video and creative content across all platforms, including social media, digital channels, and events.
• Oversee the end-to-end video production process with external vendors, including concept and script development, pre-production planning, shooting, editing, and post-production. Ensure all projects are completed on time, within budget, and aligned with the organization’s objectives.
• Provide a visual and creative lens to content development and advocate for a video-focused approach to all content production.
• Edit and post-produce video content, including sound mixing and colour correction.
• Serve as the organization's 'in-house' photographer, capturing assets from key organization events as well as industry photography used to highlight our agency's work locally and promote Winnipeg.
• Manage and maintain an archive of all video and photo content.
• Provide creative direction on all video projects with internal teams and ensure videos align with corporate goals, maintaining high-quality standards and ensuring all content meet brand guidelines, technical specifications and industry best practices
• Provide social media content and management support.
• Stay up-to-date with industry trends and best practices and apply this knowledge to video production and creative projects.
• Work responsibly in accordance with the Corporation's Policy Playbook.

KNOWLEDGE, SKILLS & ABILITIES

• Excellent interpersonal, communication and organizational skills.
• Ability to work well in a team environment and independently.
• Proficiency in Microsoft 365, Adobe Creative Cloud apps, Monday.com, Sprout and various social media platforms, including YouTube, Vimeo, Meta, LinkedIn and TikTok.
• Extensive experience in video production (shooting, editing, exporting, posting and optimization).
• Possess superior photography and photo editing skills.

EDUCATION/EXPERIENCE

• Degree or diploma in Video Production or Marketing
• Three or more years visual storytelling experience.
• Experience or certifications in Adobe Creative Cloud products
• Knowledge of web development and content management tools are an asset.
• Experience planning and managing digital advertising campaigns is an asse

WORKING CONDITIONS

• Full-time, in-office position with standard business hours but often required to be on-site at events, shoots and other work-related functions.
• Some evening or weekend availability are necessary to support events, deadlines, or travel schedules.
• Access to a reliable vehicle is required for work-related travel.
• Works well in a fast-paced environment, working on multiple projects simultaneously.

DIVERSE TEAMS CREATE BETTER IDEAS AND GROWTH IN OUR CITY!

A strong connector between business, industry, educational institutions and governments, Winnipeg Economic Development & Tourism knows the most diverse teams bring about the best results when it comes to innovation, growth, and impact on a community.

Winnipeg Economic Development & Tourism values team members who are diverse in age, gender identity, race and cultural backgrounds, sexual orientation, physical and mental abilities. Diverse voices are critical in the next chapter of Winnipeg's economic growth and contribute to our city’s success.

We are happy to provide reasonable accommodations throughout the hiring process. Requests will be handled confidentially and will not impact your application status. If you require any accommodations, please contact [e-mail].