Creative Video & Content Marketing Specialist

Winnipeg Economic Development & Tourism; Winnipeg; On-site; CAD 52,000 - 70,000; Full time

Job summary

Winnipeg Economic Development & Tourism is seeking an organized, collaborative Digital and Content Marketing Specialist to drive engagement of the Winnipeg brand through video, photography and multimedia content. The specialist contributes to growing Winnipeg's economy via business investment, events, talent attraction and visitation.

Reporting to the Director of Marketing, you will manage end-to-end video production, develop a content strategy across platforms, oversee shoots with vendors, edit

Qualifications

• Degree or diploma in Video Production or Marketing.
• Three or more years visual storytelling experience.
• Experience or certifications in Adobe Creative Cloud products.
• Knowledge of web development and content management tools is an asset.
• Experience planning and managing digital advertising campaigns is an asset.

Responsibilities

• Drive engagement through producing high-quality video and creative content.
• Develop and execute a content strategy for video and creative content across all platforms, including social media, digital channels, and events.
• Oversee the end-to-end video production process with external vendors, including concept and script development, pre-production planning, shooting, editing, and post-production.
• Provide a visual and creative lens to content development and advocate for a video-focused approach to all content production.
• Edit and post-produce video content, including sound mixing and colour correction.
• Serve as the organization's 'in-house' photographer, capturing assets from key organization events as well as industry photography used to highlight our agency's work locally and promote Winnipeg.
• Manage and maintain an archive of all video and photo content.
• Provide creative direction on all video projects with internal teams and ensure videos align with corporate goals, maintaining high-quality standards and ensuring all content meet brand guidelines, technical specifications and industry best practices.
• Provide social media content and management support.
• Stay up-to-date with industry trends and best practices and apply this knowledge to video production and creative projects.
• Work responsibly in accordance with the Corporation's Policy Playbook.

Skills

Video production

Adobe Creative Cloud

Content strategy

Social media management

Photography

Project coordination

Vendor management

Education

Degree or diploma in Video Production or Marketing

Tools

Monday.com

Sprout

YouTube

Vimeo

Job description

Winnipeg Economic Development & Tourism is seeking an organized, collaborative Digital and Content Marketing Specialist to drive engagement of the Winnipeg brand through video, photography and multimedia content. The specialist contributes to growing Winnipeg's economy via business investment, events, talent attraction and visitation.

Reporting to the Director of Marketing, you will manage end-to-end video production, develop a content strategy across platforms, oversee shoots with vendors, edit