Technology Content Creator (Ottawa, ON)

ALT Consulting; Ottawa; On-site; CAD 55,000 - 75,000; Full time

Job summary

ALT Consulting is seeking a Content Creator passionate about business technology to inform and educate clients worldwide on how information technology enables growth. You’ll work with the marketing and sales teams to develop high-value written and video content for various channels.

You’ll research industry topics, collaborate with subject-matter experts, and craft assets for campaigns, emails, and paid ads, while building a consistent company voice.

Qualifications

• 3+ years of experience in a communications, content marketing, or copywriting role.
• Excellent verbal and written English communication with ability to simplify complex ideas into clear marketing content.
• Diverse writing portfolio demonstrating mastery of English and web writing best practices.

Responsibilities

• Brainstorm and develop high-value topics for content that appeal to target audiences.
• Conduct in-depth research on industry topics to develop original content.
• Collaborate with in-house experts to fact-check technical content.
• Create copy for paid advertising campaigns and social media assets.
• Capture testimonials from clients and assist in recording podcasts.
• Interview staff to generate video content and develop thumbnails/headlines for social channels.
• Develop a consistent company voice and refine written resources for clients and prospects.
• Proofread content for errors and improve readability and structure.

Skills

Content marketing

Copywriting

English writing

Video content creation

Research

Education

Bachelor's degree in Communications or related field

Tools

Hootsuite

HubSpot

Joomla CMS

Job description

We’re looking for a content creator that is passionate about business technology to join our team. We need your help to inform and educate businesses and their users around the world on how they can achieve their greatest potential through the use of information technology.

About ALT Consulting

ALT Consulting is an IT firm providing comprehensive, fully-managed IT services and solutions to businesses, agencies, and government organizations across North America. We are a diverse and driven team of talented individuals who are passionate about creating work environments conducive to success – both for ourselves and for our clients.

Success with information technology starts with finding the right tools for the job or industry, and setting these tools up to provide intuitive workflows for the end-user. It is our mission to provide organizations with fast and reliable access to their business data and collaboration tools and to ultimately allow them to work without interruptions due to technology.

About the Role

During a typical day as a Content Creator at ALT Consulting, you’ll be working with our marketing and sales team to develop high value written and video content to inform and educate our clients, prospects, and business users on the web on a variety of business technology and Managed Services Provider (MSP) topics. Content pieces will be repurposed and reformatted for the different channels (LinkedIn, Google Business Profile, YouTube, Instagram, Facebook, and TikTok).

At other times, you’ll be creating assets and downloadable materials for our sales funnel and process, including email marketing drip campaigns and paid advertising copy.

Each day you will be empowered to be innovative, think differently, and work autonomously while challenging yourself to grow and improve.

Workstation and Office Setup

You will be well equipped to handle content creation with your own advanced technology setup. When working from the office, you’ll be in your own private workspace, which includes an immersive 40-inch 4K monitor, a MacBook Pro, quality peripherals, and an ergonomic desk and chair.

Responsibilities

• Work with the marketing and sales team to brainstorm and develop new topics for content that deliver high value to our target audiences
• Conducting in-depth research on industry-related topics in order to develop original content
• Collaborate with in-house subject-matter experts to fulfill and fact check technical content
• Assisting the marketing team in developing copy for paid advertising campaigns
• Work with clients to gather testimonials
• Help prepare for and assist in recording podcasts
• Interview staff to capture video content
• Prepare thumbnails and catchy headlines for social media channels
• Create and refine our company/brand voice
• Develop detailed and intelligent written resources for clients, prospects, and business IT users
• Proofread content for errors and inconsistencies
• Edit and polish existing content to improve readability
• Creating compelling headlines and body copy that will capture the attention of the target audience
• Identifying client, prospect, and business user needs and recommend new content to address gaps in the company's current content

About You

• Tech savvy and curious about new technologies
• 3+ years’ experience in a communications, content marketing, or copywriting role
• Excellent verbal and written English communication skills with the ability to simplify complex ideas into clear and friendly marketing content
• Have a diverse writing portfolio that demonstrates a mastery of English, comfort covering technical subjects, knowledge of content marketing, and web writing best practices
• Persistent attention to detail and care for spelling, grammar, syntax, etc.
• Ability to work effectively alone as well as in close collaboration with others
• Ability to meet deadlines

Considered an Asset

• Bachelor's degree in Communications, English, Marketing, or equivalent
• Proficiency in Microsoft Office Suite, Adobe Creative Suite
• Experience working with a Managed Services Provider (MSP) or a professional services company
• Knowledge of how to update and post articles using a CMS (Joomla)
• Have a diverse writing portfolio that demonstrates a mastery of English, comfort covering technical subjects, knowledge of content marketing, and web writing best practices
• Knowledge and best practices for scheduling and posting content for various social media channels
• Experience using Hootsuite and HubSpot (or similar tools)
• Comfortable on camera