Digital Content Manager

kg&a; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

kg&a is seeking a Digital Content Manager to lead the creation, planning, and optimization of digital content across client accounts and campaigns. This role serves as a subject matter expert in digital content creation and strategy, ensuring content aligns with campaign and client goals.

The Digital Content Manager partners with account teams and clients to translate communications strategies into engaging digital experiences and measurable results.

Qualifications

• Exceptional writing, editing, and digital storytelling abilities.
• Hands-on experience creating and publishing content across multiple digital channels.
• Strong understanding of SEO, accessibility standards, and UX.
• Experience with CMS, analytics, and publishing tools.
• Project management skills for multiple client initiatives with deadlines and budgets.

Responsibilities

• Lead the development and optimization of digital content for client campaigns.
• Collaborate with account teams on content ideation, channel selection, and audience engagement.
• Create, edit, and publish content across websites, social, email, and other platforms.
• Ensure content reflects brand standards, accessibility, and user experience best practices.
• Use analytics and performance metrics to guide content decisions and improvements.
• Manage content calendars, version control, and publishing schedules.
• Lead multiple initiatives with focus on quality, timelines, and budget adherence.
• Coach account managers on content development and publishing processes.

Skills

Writing

Editing

Digital storytelling

SEO

Education

Bachelor degree in Communications/Marketing/Journalism

Tools

CMS platforms

Analytics tools

Publishing tools

Job description

kg&a is a well-established Canadian consulting firm specializing in strategic communications, and advisory services. The organization works with a diverse portfolio of clients to develop strategies, manage complex projects, and build strong relationships with key stakeholders.

With a reputation for excellence, innovation, and collaborative problem-solving, the firm provides employees with the opportunity to work on impactful initiatives while developing professionally in a supportive and high-performing environment. The organization values strategic thinking, accountability, and a commitment to delivering exceptional results for its clients.

Position Summary

The Digital Content Manager is responsible for leading the creation, planning, development, and optimization of high-quality digital content across client accounts and campaigns. This role serves as a subject matter expert in digital content creation and strategy, ensuring content is aligned with campaign and client goals. The Digital Content Manager partners closely with account teams and clients to translate communications strategies into engaging digital experiences and measurable results.

Key Duties & Responsibilities

• Lead the development and execution of digital content that supports client objectives and campaign strategies
• Collaborate with account teams on content ideation, channel selection, audience engagement, and digital best practices
• Create, edit, and publish content across websites, social media, email campaigns, and other digital platforms, including videography and photography as needed
• Create category-defining content that is ahead of trends, sharp, and performance-focused
• Ensure content reflects brand standards, accessibility requirements, and user experience best practices
• Provide expertise in digital content creation and strategy, content marketing, SEO, accessibility, and audience engagement
• Recommend content approaches that improve reach, engagement, and overall campaign performance
• Use analytics, audience insights, and performance metrics to guide content decisions and continuous improvement
• Monitor emerging trends, platforms, and technologies to inform recommendations
• Ideate, produce, and manage content campaigns and publishing plans across assigned accounts
• Write, edit, and review content for clarity, tone, brand alignment, accessibility, and search optimization
• Maintain content inventories, publishing schedules, version control, and approval records
• Lead multiple client initiatives simultaneously, effectively managing quality, timelines, budgets, and deliverables
• Work closely with account teams, creative partners, and clients throughout the content development process
• Participate in client meetings and presentations, providing recommendations on content execution, channel effectiveness, and performance
• Build trusted client relationships through responsive service, quality delivery, and thoughtful guidance
• Identify risks, gaps, resourcing needs, and opportunities early and communicate proactively
• Share expertise and best practices to strengthen digital content capabilities across the organization
• Coach account managers on content development and publishing processes
• Contribute to the continuous improvement of digital content tools, workflows, standards, and production efficiency

Qualifications & Experience

• A degree in Communications, Marketing, Journalism, Digital Media, or a related field
• 3–6 years of experience in digital content production, communications, marketing, or a related discipline
• Exceptional writing, editing, and digital storytelling abilities
• Hands-on experience creating and publishing content across multiple digital channels and for varied audiences
• Strong understanding of SEO, accessibility standards, user experience principles, and digital content best practices
• Experience working with content management systems, publishing tools, analytics platforms, and evolving digital technologies
• Strong project management skills, including the ability to manage multiple client initiatives, priorities, deadlines, and budgets simultaneously
• A collaborative, proactive, accountable, and solutions-focused approach
• Curiosity, creativity, strong attention to detail, and a commitment to continuous learning
• Experience working in an agency, consulting, communications, or professional services environment is considered an asset.

Workplace Requirements and Conditions:

• Hybrid – three (3) days per week in office