Technical Sales Representative - Toronto

SFC Energy Ltd.; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Excellent salary and commission-based

Company health and insurance package

Job summary

SFC Energy Ltd. is seeking a Technical Sales Representative for the Toronto region. The TSR will drive technical sales growth and manage customer relationships across assigned territories, combining engineering knowledge with consultative sales to meet operational needs.

Reporting to the Regional Sales Manager, the role requires a technical background and strong communication skills, with willingness to travel and engage across internal teams to ensure successful project execution.

Qualifications

• Bachelor’s Degree or Technical Diploma in Electrical Engineering, Instrumentation, Automation, or related field.
• 3+ years of experience in technical sales or industrial solutions.
• Experience with electrical, instrumentation, automation, or control systems.
• Strong communication and customer relationship skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with CRM systems; Salesforce is considered an asset.
• Valid driver’s license and ability to travel.
• Self-motivated with the ability to work independently while collaborating effectively in a team environment.
• Conversational French is considered an asset.

Responsibilities

• Develop and maintain strong customer relationships to support sales growth across assigned territories and markets.
• Promote technical products and solutions through consultative sales, presentations, and customer engagement.
• Provide technical guidance, product recommendations, demonstrations, and application support based on customer requirements.
• Track sales opportunities, customer activities, and project updates using Salesforce CRM.
• Collaborate with internal teams, including Sales, Engineering, Technical Services, and Operations, to ensure successful project execution and customer satisfaction.
• Attend customer meetings, site visits, and industry events to strengthen relationships and expand business opportunities.
• Monitor competitor offerings, industry trends, and emerging technologies to identify opportunities for growth.
• Support customers with product selection, configuration guidance, and operational best practices.
• Achieve or exceed annual sales targets and performance objectives.
• Maintain accurate documentation related to customer interactions, technical solutions, and sales activities.

Skills

Communication

Customer relationships

Independence

Team collaboration

Travel readiness

Education

Bachelor’s Degree or Technical Diploma (Electrical Eng/Instrumentation/Automation)

Tools

Salesforce CRM

Microsoft Office

Job description

Technical Sales Representative - Toronto

Be part of something powerful!

Are you excited by innovative technology such as high quality process instruments, SCADA / Telemetry products and eco-friendly fuel cells for off-grid and back-up power applications?

We’ve got the perfect job for you. At SFC Energy Ltd., we believe that clean energy and a digital future is essential to a sustainable economy. We connect world-leading, eco-friendly technologies into purpose built solutions for industry. We study how and where they work best. We learn how to integrate, optimize and service them. That way, we know our clients get the right products, ready to work, every time.

We are looking for a Technical Sales Representative – Toronto

Reporting to the Regional Sales Manager, the Technical Sales Representative (TSR) is responsible for driving technical sales growth and managing customer relationships across assigned territories and markets. This role combines technical expertise with consultative sales skills to support customers in identifying and implementing solutions that meet their operational and technical requirements.

Why you should join us?

SFC Energy Ltd. is a fast-growing company, part of SFC Energy AG, a German listed company (F3C), which is strongly driven by technological innovation. Here you will find exciting areas to work in, challenging tasks and a fantastic team.

What We Expect?

• Bachelor’s Degree or Technical Diploma in Electrical Engineering, Instrumentation, Automation, or related field.
• 3+ years of experience in technical sales or industrial solutions.
• Experience with electrical, instrumentation, automation, or control systems.
• Strong communication and customer relationship skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with CRM systems; Salesforce is considered an asset.
• Valid driver’s license and ability to travel.
• Self-motivated with the ability to work independently while collaborating effectively in a team environment.
• Conversational French is considered an asset.

Roles and Responsibilities:

• Develop and maintain strong customer relationships to support sales growth across assigned territories and markets.
• Promote technical products and solutions through consultative sales, presentations, and customer engagement.
• Provide technical guidance, product recommendations, demonstrations, and application support based on customer requirements.
• Track sales opportunities, customer activities, and project updates using Salesforce CRM.
• Collaborate with internal teams, including Sales, Engineering, Technical Services, and Operations, to ensure successful project execution and customer satisfaction.
• Attend customer meetings, site visits, and industry events to strengthen relationships and expand business opportunities.
• Monitor competitor offerings, industry trends, and emerging technologies to identify opportunities for growth.
• Support customers with product selection, configuration guidance, and operational best practices.
• Achieve or exceed annual sales targets and performance objectives.
• Maintain accurate documentation related to customer interactions, technical solutions, and sales activities.

For more power: Our benefits

• Our core values drives us every day; and what we call SFC Spirit:

Technology leadership

The Customer comes first

Shaping the future together with new ideas

Sustainability through innovation

• We encourage freedom/independency, personal and professional growth
• Multidisciplinary team at a varied workplace
• Training opportunities based on performance management
• Workplace culture programs and initiatives
• Excellent salary and commission based programs
• Company health and insurance package and factory level training
• Strong employee culture

Equal Opportunity & Accessibility

We are committed to creating an inclusive, accessible, and diverse workplace. Accommodations are available upon request for candidates participating in any stage of the recruitment process, in accordance with applicable provincial accessibility legislation.

We thank all interested applicants, however, only those under consideration will be contacted.