Business Development Representative

SFC Energy North America; Ottawa; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Company health and insurance package

Training opportunities

Workplace culture programs

Job summary

SFC Energy Ltd. is seeking a Business Development Representative to expand the company’s presence in Defense, Government, Public Safety, and Critical Infrastructure sectors across Canada.

The role reports to the Regional Sales Manager and requires strong relationships with government and prime contractors, along with a proven ability to close strategic opportunities. Based in Ottawa, the successful candidate will navigate complex procurement processes, travel across Eastern Canada, and

Qualifications

• Bachelor's degree in Business, Engineering, Public Administration, Military Studies, or related field, or equivalent education/certifications.
• 3+ years in business development, sales, or account management within defense, government, public safety or related sectors.
• Experience selling to federal government departments, crown corporations or prime contractors is desirable.
• Familiarity with Canadian procurement processes, standing offers, and contract vehicles is an asset.
• Knowledge of remote power solutions, fuel cells, and SCADA/telemetry is an asset.
• Strong relationship-building, communication, negotiation, and stakeholder management skills.

Responsibilities

• Develop and execute a strategic business development plan across Defense, Government, Public Safety, and Critical Infrastructure Canada.
• Manage and expand relationships with key accounts including DND, CAF, federal agencies, RCMP, and coast guard.
• Identify and pursue new opportunities while maintaining a healthy sales pipeline and targets.
• Monitor government procurement opportunities and contract vehicles relevant to SFC Energy solutions.
• Build relationships with procurement officials, program managers, and industry partners.
• Prepare compelling presentations and proposals demonstrating SFC Energy's fuel cell technologies.
• Collaborate with internal teams to develop customer-focused solutions for mission-critical needs.
• Represent SFC Energy at industry events to strengthen market awareness and generate opportunities.
• Provide accurate sales forecasting and pipeline management using Salesforce.
• Travel throughout Canada to support engagement and growth initiatives.

Skills

Communication skills

Negotiation

Account management

Strategic sales

Government procurement

Relationship building

Travel willingness

Complex sales cycles

Education

Bachelor's degree in Business or related field

Job description

Are you excited by innovative technology such as high-quality Process Instruments, SCADA / Telemetry products, Variable Frequency Drives, and eco-friendly fuel cells for off-grid and backup power applications?

We’ve got the perfect job for you. At SFC Energy Ltd., we believe that clean energy and a digital future are essential to a sustainable economy. We connect world-leading, eco-friendly technologies into purpose-built solutions for industry. We study how and where they work best. We learn how to integrate, optimize and service them. That way, we know our clients get the right products, ready to work, every time.

We are looking for a Business Development Representative - Defense & Government (Ottawa based)

Reporting to the Regional Sales Manager, a successful candidate will possess the skills:

• Strong communication, presentation, and negotiation skills, with the ability to build trusted relationships with government, defense, and public-sector stakeholders.


• Proven ability to develop strategic accounts and manage complex sales opportunities from identification through contract award.


• Experience navigating government procurement processes and long sales cycles.


• Strong business acumen, analytical thinking, and organizational skills.


• Ability to understand complex customer requirements and translate them into effective solutions.


• Self-motivated, results-oriented, and capable of working independently while collaborating effectively across cross-functional teams.


• Demonstrated success in business development, account management, and strategic sales.


• Strong relationship-building skills with senior decision-makers, procurement officials, industry partners, and prime contractors.

What We Expect?

• Bachelor's degree in Business, Engineering, Public Administration, Military Studies, or a related field, or an equivalent combination of education and technical certifications.


• 3+ experience in business development, sales, or account management within Defense, Government, Public Safety, Telecommunications, Security, Critical Infrastructure, or related sectors.


• Experience selling to Federal Government departments, Crown Corporations, Defense organizations, or Prime Contractors is highly desirable.


• Familiarity with Canadian government procurement processes, standing offers, supply arrangements, and contract vehicles is considered an asset.


• Knowledge of remote power solutions, fuel cells, communications infrastructure, surveillance systems, SCADA, or telemetry systems is considered an asset.


• Strong relationship-building, communication, negotiation, and stakeholder management skills.


• Demonstrated ability to identify, develop, and close strategic business opportunities while managing complex sales cycles.


• Self-motivated, results-oriented, and capable of working independently in a fast-paced environment


• Entrepreneurial mindset with the ability to identify and capitalize on emerging opportunities within Defense, Government, Public Safety, and Critical Infrastructure sectors.


• Valid driver's license and willingness to travel throughout Eastern Canada.

Roles and Responsibilities:

• Develop and execute a strategic business development plan to grow SFC Energy's presence within Defense, Government, Public Safety, and Critical Infrastructure sectors across Canada.


• Manage and expand relationships with key accounts, including the Department of National Defence (DND), Canadian Armed Forces (CAF), Federal Government agencies, Public Safety organizations, RCMP, Coast Guard, and related stakeholders.


• Identify, qualify, and pursue new business opportunities while maintaining a healthy sales pipeline and achieving growth targets.


• Monitor government procurement opportunities, including RFIs, RFPs, RFQs, standing offers, and other contract vehicles relevant to SFC Energy solutions.


• Build and maintain relationships with procurement officials, program managers, operational users, prime contractors, system integrators, consultants, and industry partners.


• Conduct market and competitive analysis to identify emerging opportunities, customer requirements, industry trends, and potential threats.


• Prepare and deliver compelling presentations, business cases, and solution proposals that demonstrate the value of SFC Energy's fuel cell and remote power technologies.


• Collaborate with internal technical, engineering, and commercial teams to develop customer-focused solutions that meet operational and mission-critical requirements.


• Represent SFC Energy at industry conferences, trade shows, customer events, and networking activities to strengthen market awareness and generate new opportunities.


• Provide accurate sales forecasting, pipeline management, and market intelligence through Salesforce and regular reporting to senior management.


• Travel throughout Canada to support customer engagement, business development activities, and strategic growth initiatives.

Why you should join us?

SFC Energy Ltd. is a fast-growing company, part of SFC Energy AG, a German-listed company (F3C), which is strongly driven by technological innovation. Here you will find exciting areas to work in, challenging tasks, and a fantastic team.

For more power: Our benefits

• Our core values drive us every day; and what we call SFC Spirit:

• Technology leadership


• The Customer comes first


• Shaping the future together with new ideas


• Sustainability through innovation

• We encourage freedom/independence, personal and professional growth


• Multidisciplinary team in a varied workplace


• Training opportunities based on performance management


• Workplace culture programs and initiatives


• Company health and insurance package and factory-level training


• Strong employee culture

Equal Opportunity & Accessibility

We are committed to creating an inclusive, accessible, and diverse workplace. Accommodations are available upon request for candidates participating in any stage of the recruitment process, in accordance with applicable provincial accessibility legislation.