Technical Sales Representative - Infrastructure Camera Equipment

Federal Signal Corporation; London; On-site; CAD 75,000 - 120,000; Full time

Benefits offered by this job

Group benefits fully paid by company

Paid personal days

Employer matching retirement plan

Job summary

Joe Johnson Equipment in Ontario is seeking an Outside Technical Sales Representative to drive annual revenue growth for underground inspection equipment within an established territory.

You will travel frequently, demonstrate products, provide technical support, and build long‑term customer relationships with municipal clients, reporting to Territory Sales Managers and collaborating with Inside Sales and Service teams.

Qualifications

• Proven success in technical sales with strong customer-facing skills.
• Ability to travel daily within assigned territory and conduct product demonstrations.
• Experience with CRM systems and Microsoft Office.
• Willingness to obtain passport for North American travel.

Responsibilities

• Travel daily within the territory to meet customers and demonstrate products.
• Achieve and exceed annual revenue targets for the territory.
• Develop and expand relationships with existing customers through visits and support.
• Identify and secure new business opportunities across the territory.
• Provide technical product expertise and recommendations for customer applications.
• Conduct product demonstrations, presentations, and hands-on training.
• Collaborate with Territory Sales Managers, Inside Sales, Service and Parts teams.
• Serve as the primary technical resource for customers with updates and troubleshooting.
• Represent the company at industry events and training programs.
• Prepare accurate sales forecasts, territory plans, and performance reports.

Skills

Technical aptitude

Technical sales

Relationship building

Self-motivation

CRM proficiency

PACP/LACP/MACP familiarity

Tools

Microsoft Office

Inspection camera software

Job description

About The Role

We are seeking an Outside Technical Sales Representative to join our team. This role is responsible for driving sales of our underground inspection equipment across an established and high‑potential territory.

Ontario, Canada

Location: The ideal candidate must reside within commuting distance to a Joe Johnson Equipment branch in Ontario.

What You’ll Do

• Daily travel required throughout assigned Territory to meet with customers, sell product, provide demonstrations.
• Drive sales growth within the assigned territory by achieving and exceeding annual revenue targets.
• Develop, manage, and expand relationships with existing customers through regular account visits and technical support.
• Identify, prospect, and secure new business opportunities across the territory.
• Provide technical product expertise, consultations, and recommendations to support customer applications and requirements.
• Conduct product demonstrations, presentations, and hands‑on training for customers and end users.
• Collaborate closely with Territory Sales Managers, Inside Sales, Service, and Parts teams to deliver exceptional customer support and solutions.
• Serve as the primary technical resource for customers, providing product updates, troubleshooting guidance, and application support.
• Represent the company at industry events, trade shows, and training programs to promote products and maintain industry knowledge.
• Prepare accurate sales forecasts, territory plans, and performance reports to support business objectives.
• Maintain detailed customer interactions, sales opportunities, and account activity within the CRM system in accordance with company processes.

Total Rewards

• Base salary range: $75,000.00 + Quarterly Bonus Opportunity = total target annual compensation >$100,000.00
• Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage
• Paid Personal Days in addition to Vacation
• Employer Matching Retirement Savings Plan

Position Details

Status: Permanent

Schedule: Monday-Friday – occasional extended hours may be required based on operational needs.

Vacancy Type: New Opportunity

Travel Requirement: Frequent travel within assigned territory

What You Bring

• Strong technical aptitude with the ability to quickly learn, understand, and communicate complex products and solutions to customers.
• Proven success in technical sales, field service, product support, or a customer‑facing technical role, with a strong understanding of the full sales cycle.
• Excellent relationship‑building, communication, and customer service skills, with the ability to develop long‑term partnerships and identify new business opportunities.
• Self‑motivated, results‑oriented professional who can work independently, manage a territory effectively, and achieve sales objectives.
• Proficiency with CRM systems, Microsoft Office, and technology‑based solutions; experience with inspection camera software, PACP, LACP, and MACP is considered an asset.

Additional Requirements

• Hold or be willing to obtain valid passport to allow for travel within North America as required.
• Must have valid driver's license with a clean driving record.
• Must be able to pass a pre‑employment background check.

Work Environment

• Primarily municipal customer environment including working on and near streets, highways, and other infrastructure related environments.
• Will work with equipment that operates in sanitary and storm sewers.
• Some office work.

Who We Are

Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across Canada and the U.S. We support municipalities and contractors with equipment such as vacuum trucks, refuse and recycling vehicles, street sweepers, and sewer inspection systems.

We are a proud subsidiary of Federal Signal Corporation.

Our Core Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition

Apply Today

If you are seeking a rewarding career opportunity, we encourage you to apply with Joe Johnson Equipment. We are committed to fostering an inclusive, equitable, and accessible workplace and welcome applications from all qualified individuals.

Joe Johnson Equipment is committed to providing accommodations throughout the recruitment, selection, and employment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and applicable human rights legislation. Accommodations are available upon request at any stage of the hiring process.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

The responsibilities and qualifications outlined in this job description are not intended to be all-inclusive and may be amended from time to time to meet changing business requirements.