Territory Sales Representative - Municipal

Federal Signal Corporation; Halifax; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Base Salary + Guarantee

Group Benefits paid by company

Vacation & Paid Personal days

Employer Matching Retirement Savings

Equipment Supplied: Company vehicle, L

Job summary

Joe Johnson Equipment (JJE) in Halifax, Nova Scotia, is seeking a Territory Sales Representative to grow municipal equipment sales across Atlantic Canada. You will manage the full sales cycle, build strong relationships with municipalities and public works, and represent JJE at industry events.

Candidates should have 5+ years of outside sales in municipal or heavy equipment, excellent communication, CRM experience, and willingness to travel up to 90% within Canada and the US.

Qualifications

• 5+ years outside sales in municipal or heavy equipment.

Responsibilities

• Manage all sales activities within the assigned territory with year-over-year growth.
• Prospect, develop, and maintain relationships with new and existing municipal accounts.
• Sell municipal equipment directly to end users with tailored solutions for public works and municipal operations.
• Deliver product demonstrations, training, and technical support to customers and internal teams.
• Represent the company at trade shows, conferences, and industry events across Canada and the US.
• Collaborate with Sales, Parts, and Service to support technical requirements and post-sale needs.

Skills

Strong communication

Sales expertise

Customer service

Sales process knowledge

Self-motivation

Education

5+ years outside sales in municipal/heavy equipment

Valid driver’s license

Business diploma or degree preferred

Background check pass

Tools

CRM systems

Job description

Who We Are

As the foremost distributor of public works equipment, Joe Johnson Equipment (JJE) supplies mobile infrastructure maintenance solutions to municipalities and contractors throughout Canada and the US. Through our extensive branch network, we offer sales, rentals, leases, servicing, and support for vacuum trucks, refuse and recycling collection vehicles, street sweepers, sewer cleaners, and inspection cameras.

JJE is a proud subsidiary of Federal Signal Corporation.

Territory Sales Representative – Municipal Equipment

TERRITORY: Atlantic Canada

BRANCH LOCATION: Halifax, Nova Scotia

WORK ENVIRONMENT: Shop, Road, Office, Customer Premises

Employment Type

• 1 NEW OPPORTUNITY


• Full-time


• Permanent


• Monday-Friday

Summary

This role is responsible for selling municipal equipment to municipalities and public sector organizations within an assigned territory. The focus is on driving sales growth, expanding market share, and managing the full sales cycle for municipal equipment and related accessories. The position requires strong technical knowledge, proven sales ability, and the capability to recommend effective equipment solutions tailored to municipal operational needs, while building long-term customer relationships and representing the company at industry events.

Total Rewards Overview

• Base Salary + Guarantee


• Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage


• Vacation & Paid Personal days


• Employer Matching Retirement Savings Plan


• Equipment Supplied: Company vehicle, Laptop, Cell Phone, Fuel Card

About You

• Must have strong verbal and written communication


• Strong sales and customer service skills


• Strong understanding of sales processes


• Self-motivated, results orientated and motivated to exceed targets


• Ability to plan and execute assignments with general guidelines and work independently

Education/Certification

• 5+ years of outside sales experience, preferably in the municipal, vocational, or heavy equipment industry


• Valid driver’s license with the ability to travel throughout Canada and the United States


• Business Diploma or Degree preferred


• Must be able to pass a pre-employment background check

Experience

• Strong knowledge of and experience in the municipal equipment market


• Proven success selling equipment directly to municipalities and public works departments


• Demonstrated technical and sales acumen with strong mechanical aptitude


• Proficiency with CRM systems

Position Responsibilities

• Manage all sales activities within the assigned territory, ensuring year-over-year growth aligned with company objectives


• Prospect, develop, and maintain strong relationships with new and existing municipal and accounts


• Sell municipal equipment directly to end users, providing customized solutions for public works, road maintenance, and municipal operations


• Deliver product demonstrations, training, and technical support to customers and internal team members as required


• Represent the company at trade shows, conferences, and industry events across Canada and the United States


• Collaborate closely with internal teams (Sales, Parts, Service) to support technical requirements and post-sale customer needs


• Prepare accurate sales forecasts, reports, and territory performance updates


• Stay informed on municipal industry trends, competitive activity, and emerging technologies


• Other duties and projects as assigned

Travel Expectations

• Up to 90% travel within territory; occasional travel across Canada and the US

Why Work at JJE

• Talented, dedicated and passionate team to work with


• Exceptional best-in-class products and service offerings for our customers


• Charitable Giving Program


• Educational Scholarship Program


• Tuition Reimbursement


• Employee & Family Assistance Program (EAP)


• Federally recognized as a certified Employment Equity organization


• Member of multiple provincial safety programs and COR certified

Our Core People Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation and Ambition