Technical Sales Representative

MicroSurvey; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Benefits offered by this job

401k matching

Medical insurance

Dental insurance

Vision insurance

Tuition reimbursement

Commuter benefits

Employee & Family Assistance Program

Job summary

Hexagon, the parent company of MicroSurvey, seeks a Technical Sales Representative to lead a North American sales territory in surveying, construction, and civil engineering. You will nurture existing client relationships while pursuing new business opportunities across Canada and the United States.

You will deliver technical demonstrations, assess client needs, and coordinate with dealers to meet revenue targets. Travel will be required to support growth and brand presence at industry events.

Qualifications

• Post-secondary education in Surveying or Geomatics.
• 3–5 years of experience in sales or business development within a related field.
• Experience selling geospatial CAD, data collection, GIS, or related solutions is preferred.

Responsibilities

• Develop and execute sales strategies to achieve territory objectives and revenue targets.
• Identify and pursue new business opportunities through research, prospecting, and relationship-building.
• Maintain relationships with existing customers, suppliers, and industry associations through consultative selling of MicroSurvey solutions.
• Assess client requirements and recommend programs, products, and services.
• Deliver technical information, guidance, and product demonstrations to support decision-making.
• Respond to inquiries and generate leads via outbound calls and cold calling.
• Provide accurate sales forecasts and pipeline updates to the Sales Manager.
• Plan regional marketing initiatives and customer/dealer demonstrations.
• Represent the company at industry trade shows within the territory.

Skills

Customer focus

Sales ability

Communication skills

Prospecting

Independent worker

Education

Post-secondary education in Surveying or Geomatics

3–5 years of sales experience in related field

Tools

MicroSurvey CAD

STAR*NET

FieldGenius

CRM ACT

Job description

The Technical Sales Representative is responsible for managing an assigned sales territory to drive profitable growth. The role involves engaging with existing customers and developing new business opportunities within North America’s surveying, construction, and civil engineering sectors.

Responsibilities include maintaining strong relationships with current clients while actively expanding the customer base. Success in this position requires increasing market share for both new and existing products, achieving or exceeding annual sales and profit margin targets, and fostering long‑term customer loyalty.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Territory Sales and Growth (70%)

• Develop and execute sales strategies to achieve territory objectives and revenue targets.
• Identify and pursue new business opportunities through research, prospecting, and relationship‑building with direct customers and dealers.
• Maintain and strengthen relationships with existing customers, suppliers, and industry associations through consultative selling and promotion of MicroSurvey Software products and services.
• Assess client requirements and recommend appropriate programs, products, and services to meet their needs.
• Deliver technical information, guidance, and product demonstrations to support customer decision‑making.
• Respond promptly to inbound inquiries and actively generate new leads through outbound calls and cold calling.
• Provide accurate sales forecasts and pipeline updates to the Sales Manager.
• Plan and execute regional marketing initiatives, training programs, and customer/dealer demonstrations to drive brand growth.
• Represent the company at industry trade shows within the assigned territory.

Account Management (10%)

• Serve as the primary point of contact for assigned accounts and dealers.
• Identify opportunities for add‑on, cross‑product, and new product sales within existing accounts.
• Communicate lost sales opportunities and market changes to internal teams, ensuring alignment on priorities and strategies for future growth.

Business Planning and Territory Management (10%)

• Develop an annual business plan for the territory, incorporating cross‑functional needs and strategic objectives.
• Analyze customer data and market trends to identify opportunities and challenges, leveraging company resources for solutions.
• Report new product ideas, competitive insights, and emerging market trends to support innovation and growth.

Administration (10%)

• Maintain accurate records of communications and opportunities in CRM (ACT).
• Submit monthly and quarterly business updates to the Sales Manager.
• Complete expense reports in a timely manner.
• Manage demo equipment, loaner requests, and sample distribution.
• Participate in sales meetings to provide territory updates and feedback.

SKILLS, KNOWLEDGE and ABILITIES

• Strong customer focus with a commitment to delivering exceptional service.
• Results‑oriented mindset with a proven ability to achieve and exceed targets.
• Self‑motivated with a strong work ethic and ability to work independently.
• Comprehensive understanding of the sales process, including prospecting, negotiation, and closing techniques.
• Comfortable with outbound calling and proactive lead generation; strong belief in consistent prospecting.
• Excellent verbal and written communication skills, including presentation abilities; high proficiency in English required.
• Familiarity with MicroSurvey solutions (e.g., MicroSurvey CAD, STAR*NET, FieldGenius) is considered an asset.
• Technical proficiency with computers and software, including the ability to effectively demonstrate software solutions.
• Ability to travel within Canada and the United States as required.

EDUCATION and/or EXPERIENCE

• Post‑secondary education (Technical Diploma or Degree) in one of the following disciplines:
• Surveying or Geomatics
• Minimum of 3–5 years of experience in business development or sales within a related field.
• Prior sales experience in geospatial products such as CAD, data collection, least squares, GIS, or other industry‑related solutions preferred.

WORK ENVIRONMENT

The work environment is a normal office setting, which can be either onsite or from a remote home office.

In addition to competitive compensation and an engaging and collaborative business culture, Hexagon offers a comprehensive package of benefits including Paid Time Off, 401k matching up to 6% of compensation, Medical, Dental, Vision, Healthcare FSA & HSA and no cost Life Insurance.

Other insurance options including accident, critical illness, hospital care, accidental D&D and short & long‑term disability are available at reduced/negotiated costs. We also offer tuition reimbursement, commuter benefits, pre‑paid legal counsel, low‑cost identity protection and Employee & Family Assistance Program.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to disability, veteran status, or any other characteristic protected by applicable law. We comply with Section 503 of the Rehabilitation Act and VEVRAA requirements.