Technical Sales & Market Development Manager – Canada

Humanify; Montreal; Hybrid; CAD 90,000 - 110,000; Full time

Benefits offered by this job

Annual bonus

Commission structure

3 weeks vacation plus holidays

RRSP matching / retirement plan

Travel expenses covered

Remote work flexibility

Job summary

Humanify is seeking a Technical Sales & Market Development Manager for Canada. You will drive market expansion across Ontario, Maritimes, and Western Canada, with travel to the United States, and act as an SME for specifiers and dealers.

The role includes managing reps, delivering technical presentations, and steering proposals to closure. You will partner with estimating, project management, and support teams, while leveraging ERP and Microsoft 365 tools to grow the sales footprint and

Qualifications

• Minimum 3 years of B2B sales experience in HVAC equipment or commercial kitchen/cooking equipment.
• Experience with mechanical engineering consultants, dealers/distributors, or specifiers is a plus.
• Fluent in English and French or strong English with excellent communication skills.

Responsibilities

• Identify, develop, and close business opportunities across Canada and US travel.
• Lead and grow network of reps across provinces.
• Deliver technical presentations to specifiers and trade audiences.
• Prepare proposals and bids; maintain customer and pipeline data in ERP.
• Collaborate with estimating, PM, and support teams to ensure seamless service.

Skills

B2B sales

HVAC equipment

Kitchen ventilation

Bilingual English/French

Epicor ERP

Microsoft 365

Travel readiness

Tools

Epicor ERP

Microsoft 365

Job description

Technical Sales & Market Development Manager – Canada

Job Status: Permanent, full-time (40 hrs/week)

Territory Covered: Canada (Maritimes, Ontario, Western Canada) with business travel to the United States

Base Compensation: Fixed salary of $100,000 / year (for the first 2 years, transitioning to a base salary + commission/bonus structure)

About the Organization

A Canadian industry leader founded nearly 40 years ago, our client is a renowned manufacturer in the highly technical HVAC sector, specializing in commercial kitchen ventilation, air capture, and commercial cooking systems. Driven by values of technical expertise, rigor, and continuous innovation, the company designs distinctive, high-value-added engineering solutions.

The organization is looking for a National Business Development Director to drive market expansion outside Quebec.

Role Summary

Reporting directly to General Management / Sales Leadership, you will be responsible for identifying, developing, and closing business opportunities across Ontario, the Maritimes, and Western Canada. You will act as a subject‑matter expert for key stakeholders (mechanical engineering consultants, foodservice consultants, commercial equipment dealers, HVAC/mechanical contractors, and major commercial accounts) while energizing and expanding the existing network of independent manufacturer representatives.

Your Responsibilities

• Business Development & Market Growth
• Prospect, identify, and convert new commercial opportunities across assigned territories.
• Represent and promote technical product offerings to key specifiers: mechanical engineers, foodservice consultants, HVAC contractors, and private chain accounts.
• Lead, support, and grow the network of independent manufacturer reps covering Canadian provinces.
• Prepare and deliver technical presentations and lunch‑and‑learns to small groups of specialists and specifiers.
• Select, coordinate, and attend targeted trade shows and industry events across Canada and the United States.
• Actively contribute to marketing strategy and brand positioning.
• Prepare proposals and maintain technical bids/quotes.
• Ensure rigorous follow‑up on bids via the internal automated system, driving pipeline opportunities through to closed orders.
• Maintain accurate customer and pipeline data within the ERP system (Epicor).
• Prepare and validate commission/rebate calculations for territory representatives.
• Collaborate closely with estimating, project management, and technical support teams to ensure seamless customer service.

Candidate Profile

• Experience: Minimum of 3 years of B2B sales experience in HVAC equipment or commercial kitchen/cooking equipment.
• Technical Knowledge: Minimum of 1 year of experience or proven expertise in commercial kitchen ventilation hoods and ventilation systems.
• Relationship Building: Demonstrated track record of building trusted relationships with specifier networks (consulting engineers, foodservice design consultants, dealers/distributors).
• Communication Skills: Bilingual (French/English) or fluent English with excellent written and verbal communication skills, including the ability to translate complex technical concepts into clear customer benefits.
• Software Tools: Proficiency in Microsoft 365; hands‑on experience with an ERP system (Epicor is an asset).
• Mobility: Available for regular travel across Canada and to the U.S. (approximately 10 weeks per year, including occasional weekend commitments for trade shows).
• Legal Requirements: Valid passport and clear background check.

What the Organization Offers

• Competitive Compensation: $100,000/year base salary for the first two years to support market rollout, complemented by an annual bonus and an attractive commission structure thereafter.
• Profit Sharing: Company profit‑sharing program (annual retention bonus).
• Vacation & Paid Time Off: 3 weeks of annual vacation, 5 additional statutory/floating holidays per year, and accrued paid sick leave.
• Benefits & Retirement: Group insurance plan (50% employer‑paid) after 3 months, group RRSP with employer matching after 1 year, and immediate access to a retirement fund (FTQ).
• Travel & Expenses: Full coverage of business flights, accommodations, and per‑kilometer mileage reimbursement.
• Work Environment: Remote work flexibility, dedicated office space when working at head office (modern facilities), and an active, collaborative social culture.