Technical Sales Enablement & Marketing Coordinator

Poly-Nova Technologies, Corporation; Guelph; On-site; CAD 55,000 - 80,000; Full time

Job summary

Poly-Nova Technologies, Corporation is seeking a Marketing & Sales Enablement Coordinator to develop high-quality content, coordinate campaigns, and support lead generation. You will translate technical capabilities into customer value and manage marketing content across digital and print channels.

You will collaborate with Sales, Engineering, Quality, and Operations to ensure messaging is accurate and on-brand, while maintaining CRM data quality and supporting product launches.

Qualifications

• Post-secondary education in Marketing, Business, Communications or related field preferred.
• 3-5 years of experience in B2B marketing, technical marketing, sales enablement, or related role.
• Experience developing customer-facing marketing materials and coordinating campaigns in technical/industrial environments is strongly preferred.
• Experience supporting product/application launches and sales enablement activities is an asset.
• Proficient in Microsoft Office applications (Word, Excel, Outlook, PowerPoint).
• Experience with CRM and marketing tools (e.g., HubSpot or equivalent) including lead/contact management and basic reporting.
• Experience updating website content using a CMS (HubSpot CMS, WordPress, or equivalent).
• Familiarity with Adobe Creative Cloud for creation and editing of marketing materials.
• Experience working cross-functionally with Sales, Engineering, Operations, and external vendors.

Responsibilities

• Develop, format, and maintain marketing and sales enablement materials such as presentations, one-pagers, case studies, and product sheets.
• Translate technical features into clear customer value with Sales, Engineering, Quality, and Operations.
• Coordinate and execute marketing activities supporting business development and account growth.
• Maintain and update website content in alignment with priorities and brand standards.
• Support go-to-market launches with timelines, content coordination, and sales communication tools.
• Manage the sales enablement content library for accuracy and accessibility.
• Coordinate with Sales and KAMs on target-account and segment marketing activities.
• Support lead management and CRM data quality, including lead routing and follow-up tracking.
• Track and report marketing performance metrics to leadership.
• Coordinate collateral and materials for trade shows and events with vendors.

Skills

Marketing coordination

Content development

Campaign coordination

CRM tools

Cross-functional collaboration

Education

Post-secondary education in Marketing, Business, Communications

Tools

HubSpot

HubSpot CMS

WordPress

Adobe Creative Cloud

Google Analytics

Job description

Poly-Nova Technologies, Corporation is seeking a Marketing & Sales Enablement Coordinator to develop high-quality content, coordinate campaigns, and support lead generation. You will translate technical capabilities into customer value and manage marketing content across digital and print channels.

You will collaborate with Sales, Engineering, Quality, and Operations to ensure messaging is accurate and on-brand, while maintaining CRM data quality and supporting product launches.