Technical Marketing & Partnerships Strategist
MistyWest
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Benefits offered by this job
Job summary
MistyWest in Vancouver builds hard technology including connected devices, embedded AI and IoT systems. We’re seeking a marketer who can translate engineering work into compelling content and a lead-generating program.
You will own MQL targets across events, partners and content, and manage nurturing funnels in HubSpot, Salesforce, Mailchimp and Apollo. Travel 2–4 times a year across North America.
Qualifications
- Engineering or technical degree or hands-on hardware/IoT/AI experience.
- 2–6 years in B2B tech marketing, partnerships, business development or sales.
- Understanding of the funnel; experience with MQL vs SQL and CRM systems.
- Strong storytelling and interviewing skills; ability to write for buyers.
Responsibilities
- Generate qualified pipeline across events, partners and content; manage nurturing funnel in HubSpot/Salesforce/Mailchimp/Apollo.
- Turn partners into a lead engine; build relationships, run quarterly funnel reviews, co-plan events and sponsorships.
- Tell our story with technical credibility; interview engineers and customers, produce case studies, blogs, newsletters, LinkedIn content.
Skills
Education
Tools
Job description
MistyWest in Vancouver builds hard technology including connected devices, embedded AI and IoT systems. We’re seeking a marketer who can translate engineering work into compelling content and a lead-generating program.
You will own MQL targets across events, partners and content, and manage nurturing funnels in HubSpot, Salesforce, Mailchimp and Apollo. Travel 2–4 times a year across North America.
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