Technical Marketing, Growth Manager

Rootstock Software; Canada; Remote; CAD 156,000 - 1,698,000; Full time

Job summary

Rootstock Software is seeking a technically oriented, hands-on marketer to own paid acquisition and drive growth in a remote role based in the United States or Canada. You will manage substantial Google Ads and AdRoll budgets, build pages and automation with Claude Code, and execute technical SEO while improving top-of-funnel conversions.

You should be comfortable owning budgets, running experiments, and presenting data-backed results to leadership.

Qualifications

• Demonstrated ability to own paid spend and optimize campaigns.
• Experience driving SEO improvements and conversion optimization.
• Proficiency with Claude Code or similar AI tooling for automation.
• Strong data-driven decision making with clear ROI focus.

Responsibilities

• Own paid performance: manage Google Ads and AdRoll at scale.
• Drive technical SEO and top-of-funnel conversion improvements.
• Build pages, experiments, and automation with Claude Code.
• Measure performance across channels and report to leadership.

Skills

Paid ads

Google Ads

AdRoll

Technical SEO

Automation

SQL

Data-driven

Experimentation

Budget ownership

Tools

Claude Code

Spreadsheets

Job description

ABOUT ROOTSTOCK

Rootstock Software builds Cloud ERP for manufacturers, distributors, and supply chain teams, native to the Salesforce Platform. Our customers run inventory, production, and supply chain operations on Rootstock, and we are investing heavily in AI across the product and our go-to-market.

THE ROLE

We are hiring a technical, hands‑on marketer to own paid acquisition and the growth engine behind roughly half of our top‑of‑funnel pipeline.

This role is built around budget ownership. You will run hundreds of thousands of dollars in Google Ads and AdRoll spend, decide where every dollar goes, and scale what works. You will also be the builder behind it: shipping pages, experiments, and automation in Claude Code, and running technical SEO, without waiting on an engineering queue.

It is a great fit for a digital or growth marketer a few years into their career who already owns paid budgets and leans technical, or for an associate‑level consultant who has run strategy and execution for clients and wants to own it in‑house.

This is a remote position, based in the United States or Canada.

WHAT YOU WILL DO

• Own paid performance. Run Google Ads and AdRoll against our ICP terms and target accounts, scale spend into the hundreds of thousands, and make incremental spend decisions backed by data.
• Drive technical SEO and conversion. Find which terms and accounts convert to MQLs, run constant experiments, and grow top‑of‑funnel conversion week over week.
• Build in Claude Code. Ship and iterate on web pages, integrations, and automation that power the growth engine.
• Measure what works. Track performance across every channel, build the reporting you need to make spend decisions, and present results to leadership with confidence.
• Shape AI and review‑site discoverability. Manage our presence on G2 and similar review sites, including how Rootstock gets surfaced and recommended by AI tools.
• Support content and campaigns. Contribute to case studies, sales enablement collateral, and persona‑based outbound email and LinkedIn sequences as needed.

WHAT YOU BRING

The profile below is what we would like to see, but we are open to the right candidate. Strong analytical ability, the ability to learn quickly, and a willingness to roll up your sleeves and contribute from day one matter more than checking every box.

• Ideally 3 to 5 years in growth, digital, paid, or performance marketing at a startup or B2B software company, or in an associate‑level consulting role focused on marketing strategy and execution
• Direct ownership of ad spend and paid budgets in Google Ads, AdRoll, or similar, with accountability for results
• A technical, builder mindset: you are already experimenting with Claude Code or similar AI tools, and you are comfortable with automation, spreadsheets, SQL, or scripting
• Technical SEO experience, including keyword strategy and conversion optimization
• An analytical brain: you make spend decisions from data, not instinct
• A scrappy, high‑ownership approach; you are comfortable running many experiments at once and grinding through the daily numbers
• Executive presence: you can own a number that matters to leadership and communicate results clearly

NICE TO HAVE

• Agency, consulting, or freelance experience managing paid budgets across multiple clients
• A founder or first‑marketing‑hire background at a startup
• Experience with ERP, supply chain, inventory, or manufacturing software
• Incrementality or A/B testing on paid channels
• Experience with G2 or other product review platforms
• Familiarity with Salesforce or Hubspot

FIRST 90 DAYS

The headline goal: scale our digital ad investment and prove it pays off.

• Day 30: Audit current paid, SEO, and conversion performance, learn the ICP and target accounts, and get your reporting baseline in place.
• Day 60: Launch your first wave of experiments across Google Ads, AdRoll, and technical SEO, and start reallocating spend toward what converts.
• Day 90: Run a scaled, measurable ad program with a clear line from spend to MQLs, and a roadmap for what you will build next.

INTERVIEW PROCESS

• STEP 1: Hiring Managers
• STEP 2: BDR Manager
• STEP 3: Sales Leadership
• STEP 4: CRO/Executive
• STEP 5: Case study/Panel interview

THE BASICS

• Location: Remote, US-based
• Work Authorization: This position requires candidates to be authorized to work in the United States on a full‑time basis. Rootstock is not able to sponsor, extend, or transfer work visas for this position now or in the future — this includes but is not limited to H‑1B, TN, O‑1, E‑3, and OPT/STEM OPT extensions. Candidates who will require sponsorship at any point during their employment will not be considered.
• Compensation: Base salary, annual bonus, and a long‑term incentive plan (LTIP).
  • Base Salary: The anticipated salary range for this role is $110,000 to $ 1200,000. Base pay offered is based on market location and may vary further depending on individualized factors for job candidates, such as job‑related knowledge, skills, experience, and other objective business considerations.
• Benefits:
  • Time Off: Flexible time-off, 12 paid holidays, 10 sick days, volunteer time off, and paid parental leave.
  • Recurring cell/Internet stipend
  • 401(k) via Fidelity + 2% Employer annual matching
  • Comprehensive healthcare with dental and vision coverage; life, accident and disability insurance; tax‑advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident & hospital indemnity.

Rootstock Software is an equal‑opportunity employer. We evaluate all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected‑veteran status, or any other characteristic protected by law.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are most interested in finding the best candidate for the job, and we encourage you to apply even if you don’t believe you meet all of our qualifications.