Growth Marketing Manager

DomainTools; Raleigh; On-site; CAD 128,000 - 178,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401k with company matching

Flexible PTO

Job summary

DomainTools seeks a hands-on growth marketer to drive funnel performance and conversion. You will run tests across the website, paid channels, and full funnel, aiming to improve acquisition cost and pipeline while expanding product-led growth efforts.

You'll report to the Director of Demand Generation and partner with Product Marketing, Product, Sales, and RevOps to own measurable outcomes and growth velocity.

Qualifications

• 4–7 years in B2B growth, performance, or demand gen marketing in SaaS or cybersecurity.
• Proven experiments that improved conversion, acquisition cost, or pipeline.
• Hands-on paid search and paid social with budget management and bidding.
• Website/CRO experience with landing pages, analytics setup, and testing tools.
• Working knowledge of SEO fundamentals and Marketo with Salesforce fluency.
• Strong analytic skills to size opportunities and build funnel reports.
• Clear writing for technical audiences.

Responsibilities

• Own experimentation and funnel growth, prioritizing tests across the funnel.
• Build lifecycle programs moving free users, trials, and customers toward purchase.
• Optimize website landing pages, forms, CTAs, and user journeys; run A/B tests.
• Manage paid search, paid social (LinkedIn focus), and retargeting.
• Collaborate on SEO with Content and drive high-intent traffic.

Skills

B2B growth marketing

Paid search

Paid social

SEO basics

Marketo

Salesforce

Analytics

A/B testing

Copywriting

Tools

Google Analytics

Optimizely

VWO

Marketo

Salesforce

Job description

The Mission

Every attack runs on internet infrastructure, and DomainTools maps that infrastructure better than anyone.

For over 25 years, elite security teams have used DomainTools to spot malicious infrastructure before it's used against them. Today we're in an active growth phase: shipping new products, expanding our intelligence platform beyond its DNS roots, and building for AI-native security operations.

Our platform covers domains, IPs, hostnames, SSL certificates, passive DNS, real-time threat feeds, and AI-native integrations, with visibility into 97% of the internet. Iris, DNSDB, our real-time feeds, and our new MCP Server power security teams at Fortune 500 companies, U.S. federal agencies, and leading SOCs.

We're not chasing a category. We define it, and we're accelerating.

The Opportunity

DomainTools is at an inflection point: strong product-market fit, a fast-expanding platform, and a market moving toward AI-native security operations. We're building a demand engine to match, and growth marketing is how we find and scale the levers that make it work.

This is a hands-on builder role. You'll run experiments across the website, paid channels, and the full funnel, from first visit to qualified opportunity, and double down on what works. You'll prove impact in conversion rates, efficient acquisition, and pipeline, not vanity metrics.

You'll report to the Director of Demand Generation and partner closely with Product Marketing, Product, Sales, and RevOps. If you want to own real numbers at a company that's genuinely in motion, this is your role.

What You'll Own

Experimentation and Funnel Growth

• Growth experiment roadmap: Generate, prioritize, and run tests across the funnel, from first visit to qualified opportunity, and share learnings with the team.
• Free-to-paid and expansion: Build lifecycle and nurture programs that move free users, trial users, and existing customers toward purchase and expansion.

Website, Digital, and Search

• Website as a conversion engine: Optimize landing pages, forms, CTAs, and user journeys; run A/B and multivariate tests to lift conversion rates.
• Paid acquisition: Manage and optimize paid search, paid social (especially LinkedIn), and retargeting to lower cost per opportunity.
• Organic growth: Partner with Content on SEO strategy, keyword targeting, and technical SEO fixes that grow high-intent traffic.

AI and MarTech, With Discipline

• AI-assisted workflows: Build AI-assisted and agentic workflows for personalization, content variants, and experiment velocity.

Analytics and Cross-Functional Partnership

• Measure everything: Own funnel analytics and dashboards with RevOps, improve attribution, and turn data into clear recommendations.
• Partner across GTM: Work with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality.

Must-haves:

• 4–7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity
• A track record of experiments that measurably improved conversion, acquisition cost, or pipeline
• Hands-on experience with paid search and paid social, including budget management and bid optimization
• Website and CRO experience: landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar
• Working knowledge of SEO fundamentals
• Hands-on Marketo experience: building programs, smart campaigns, lead scoring, nurture flows, and reporting, plus working fluency with Salesforce
• Strong analytical skills: you can build funnel reports, read attribution, and size an opportunity
• Clear writing and the ability to test messaging with a technical audience

Strong plus:

• Product-led growth experience: free tiers, trials, or self-serve funnels
• Familiarity with threat intelligence, SecOps, or the security analyst workflow
• SQL or experience working directly with product usage data
• Experience with ABM or intent data platforms (6sense, Demandbase, or similar)
• Experience building AI-assisted or agentic marketing workflows

Compensation: $90K - $125K base salary, plus a 10% annual bonus

DomainTools is the global leader for Internet intelligence and the first place security practitioners go when they need to know. The world’s most advanced security teams use our solutions to identify external risks, investigate threats, and proactively protect their organizations in a constantly evolving threat landscape. DomainTools constantly monitors the Internet and brings together the most comprehensive and trusted domain website and DNS data to provide immediate context and machine-learning driven risk analytics delivered in near real-time.

DomainTools offers a comprehensive benefits package to our employees that includes fully paid medical, dental and vision insurance premiums, a 401k retirement plan with company matching, basic life insurance, flexible PTO and additional well-being benefits.

DomainTools embraces diversity, equity and inclusion to its fullest as an equal opportunity employer. We build our teams so creativity and innovation can flourish. We believe inclusivity and equity fosters innovation and growth, and we harness this mindset to drive a culture that serves our employees and our customers. We encourage people of all backgrounds, ages, perspectives and skill sets to apply; and do not discriminate based on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability or any other characteristic protected by law.