Technical Growth Marketer

Cence Power; Markham; On-site; CAD 70,000 - 95,000; Full time

Benefits offered by this job

Health Spending Account

Professional development opportunities

Job summary

A pioneering cleantech company in York Region is looking for an experienced Growth Marketer to manage its digital and content marketing strategies. The ideal candidate will have over 5 years of marketing experience, strong SEO skills, and a knack for storytelling. Offering a competitive starting salary of $70,000–$95,000, this role aims to shape the future of power distribution while fostering brand growth and awareness.

Qualifications

• 5+ years of experience in marketing, preferably in cleantech or related technology.
• Proven track record of driving digital marketing growth.
• Strong understanding of SEO and website optimization.

Responsibilities

• Develop and enhance technical product collateral.
• Oversee and maintain the company website.
• Drive website traffic and improve conversion rates.
• Collaborate on go-to-market strategies.
• Manage press releases for brand awareness.

Skills

SEO understanding

Digital marketing growth

Content management systems

Written storytelling

Data-driven marketing

Education

Degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

SEO tools

Email marketing platforms

CRM systems

Webflow

Job description

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Join the forefront of the direct current (DC) revolution with Cence Power.

Cence Power is a deep tech company pioneering the next generation of direct current (DC) power distribution systems. Our advanced solutions enable safe, efficient, and cost-effective power delivery to applications including lighting, telecom, and data centers. By joining our team, you’ll help shape the future of electrical power distribution and establish Cence as the leader in low voltage (Class 2) and fault managed (Class 4) power systems.

We’re looking for an experienced and innovative technical Growth Marketer to own and drive all aspects of our digital and content marketing strategy. You will be a key driver of customer acquisition, market positioning, and brand awareness - building the foundation for Cence’s expansion and continued growth.

Learn more about our Class 2 (low-voltage), Class 4 (Fault Managed Power) system and our vision here:

Key Responsibilities:

• Content Creation & Management
• Develop, maintain, and enhance technical product collateral (spec sheets, manuals, videos, calculators, competitor matrix).
• Craft compelling case studies, update brand guidelines, and ensure all collateral is aligned with our evolving story.
• Build a schedule of “announcables” for lighting agents and our manufacturer reps to promote product launches and updates.
• Develop the “Digital Current” narrative (safety, efficiency, and carbon neutrality) and integrate it into campaigns.

• Website & SEO
• Oversee and maintain our Webflow website; ensure content accuracy, performance, and responsiveness.
• Implement SEO best practices, including SEO silos, blog posts, FAQs, and landing page optimization.
• Develop and maintain webpages for reps (where to buy) and compatible fixtures.
• Drive website traffic and improve conversion rates through A/B testing, UX improvements, and data-driven insights.
• Build and manage a mailing list / email marketing program for updates, product releases, and event invitations.
• Coordinate LinkedIn posts, guest posts, and other collaborative content (colabs) to extend Cence’s digital reach.
• Work with Sales to develop slide decks for tradeshows, sales presentations, and product training sessions.

• Brand Positioning & Go-To-Market Support
• Collaborate with product and sales teams to develop and execute GTM strategies for new and existing products.
• Support campaigns focused on cleanroom lighting, Title 24 compliance, DC-coupled lighting, remote lighting drivers, PoE lighting and media converters, dim-to-warm lighting, knob-and-tube wiring conversions, and healthcare lighting.
• Identify and monitor competitors; perform competitor analysis to shape messaging and inform marketing decisions.

• PR
• Manage press releases to drive brand awareness and highlight major announcements.

• Qualifications:

• Education & Experience
• 5+ years of experience in marketing, preferably in cleantech, power distribution, or related hardware/technology environments.
• Proven track record of driving digital marketing growth and creating high-performing campaigns.
• Degree in Marketing, Communications, Business, or a related field is an asset.

• Preferred Skills
• Strong understanding of SEO, website optimization, and data-driven marketing tactics.
• Experience managing digital assets and content management systems (Webflow preferred).
• Exceptional written and visual storytelling ability.
• Comfort working with technical product teams and translating engineering concepts into accessible content.
• Proficiency with marketing tools (e.g., Google Analytics, SEO tools, email marketing platforms, CRM systems).

• What Sets You Apart
• A proactive mindset with a relentless drive for improvement.
• Ability to develop light, scalable growth marketing processes that support rapid growth.
• Experience collaborating cross-functionally with product, engineering, and sales teams.
• Interest or experience in cleantech, power systems, or sustainability-focused industries.

• What We Offer
• Annual starting salary of $70,000–$95,000 (based on experience and skillset).
• Health Spending Account.
• Professional development and training opportunities.
• The opportunity to be part of a mission-driven company that is transforming the way the world delivers power.

Join us at Cence Power and help us tell the story of safe, efficient, and intelligent DC power. Apply today to be part of our growth journey.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Appliances, Electrical, and Electronics Manufacturing