Marketing Manager

1Click Energy Solutions; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

1Click Energy Solutions in Toronto is seeking a hands-on Marketing Manager to lead paid search, organic initiatives, and social campaigns, driving revenue growth and a strong pipeline. You will build and mentor a two-person team, align with sales leadership, optimize processes, and translate performance data into strategic decisions that improve ROAS and cost efficiency.

This role offers a strategic, impact-driven opportunity to shape energy-efficiency marketing in Canada and help customers

Qualifications

• Progressive digital marketing experience with a track record of growth.
• Proven ability to manage revenue-generating programs and hit targets.
• Leadership experience with coaching or cross-functional projects is preferred.
• Advanced knowledge of Google Ads and Meta Ads Manager for campaign optimization.
• Strong analytical skills with capability to translate data into strategy.

Responsibilities

• Own the marketing department operations, prioritizing projects and timelines.
• Develop and execute integrated campaigns across paid search, organic, and social.
• Set budgets and allocate spend to maximize ROAS and lead quality.
• Collaborate with sales leadership to ensure pipeline and revenue targets are met.
• Lead, coach, and develop a small marketing team and provide regular feedback.

Skills

Paid search

Organic growth

SEO

Social media

Campaign management

Budget management

Analytics

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Job description

Build a Career That Makes a Difference

Founded with a mission to revolutionize the home comfort industry, 1Click Energy Solutions is dedicated to making it easy and convenient for Canadians to switch away from fossil fuels, significantly reducing their environmental impact and their utility costs. We do this using a unique digital-first approach designed to put our customers in control.

Build a Career That Makes a Difference

Founded with a mission to revolutionize the home comfort industry, 1Click Energy Solutions is dedicated to making it easy and convenient for Canadians to switch away from fossil fuels, significantly reducing their environmental impact and their utility costs. We do this using a unique digital-first approach designed to put our customers in control. Whether they choose to engage with us through our e-commerce website, on social media, or over the phone, our clients are equipped with transparent pricing and the information they need to make educated decisions about their energy efficiency projects. Our team specializes in connecting customers to rebates, grants, and financing solutions to make environmentally friendly home upgrades affordable for everyone.

Why Join 1Click Energy Solutions?

We're building more than a marketing team. We're building a culture of high performers who challenge each other, celebrate wins together, and genuinely care about delivering measurable results for the business. If you're a strategic marketer who enjoys solving problems, leading initiatives, and seeing your work directly contribute to company growth, we'd love to hear from you.

Job Description

The Marketing Manager, reporting to the Director of Sales and Marketing, is a hands-on campaign strategist and revenue-focused leader who can build and execute high-performing marketing programs across paid search, organic, and social media, while developing the people who help deliver them. 1Click is looking for an experienced, results-driven marketing professional who combines deep channel expertise with strong leadership instincts. This role is accountable for the strategy, execution, performance, and continuous improvement of all digital marketing initiatives while leading the day-to-day operations of the marketing team. This role will serve as the operational leader of the marketing department, helping the Director of Sales and Marketing prioritize initiatives, improve processes, remove roadblocks, and ensure the team is executing at a high level. As our Marketing Manager, you'll take end-to-end ownership of campaign strategy — from planning through execution and optimization — across paid search, organic/SEO, and social media. You'll set the direction for how we generate and convert demand, translate performance data into decisions, and build a high-performing, collaborative team. This is your chance to shape how 1Click generates revenue through marketing, lead and grow a small but mighty team, and make a direct, measurable impact on the business.

Responsibilities

Marketing Operations

• Own the day-to-day operations of the marketing department, ensuring projects are prioritized and delivered on time.
• Coordinate workloads across the marketing team and manage project timelines.
• Develop and improve marketing processes, workflows, and documentation.
• Manage relationships with external agencies, freelancers, and vendors.
• Support annual planning, quarterly objectives, and departmental budgeting.

Campaign Strategy & Management

• Own the development and execution of integrated marketing campaign strategies across paid search, organic, and social media, aligned with revenue and growth targets.
• Set channel strategy and budget allocation, balancing paid search, organic growth initiatives, and social media investment for maximum ROI.
• Oversee campaign execution end-to-end — from planning and creative briefing through launch, optimization, and reporting.
• Partner with sales and leadership to ensure marketing pipeline and revenue targets are met.

Paid Search & Performance Marketing

• Own the strategy, structure, execution, optimization, and ongoing performance of Google Ads and Meta advertising campaigns, making data-driven recommendations to improve lead quality, conversion rates, and return on ad spend.
• Manage budgets and bidding strategies, monitor performance, and reallocate spend to maximize return on ad spend (ROAS).
• Stay current on platform updates, auction dynamics, and best practices to keep campaigns competitive.

Organic & Social Media

• Direct organic growth strategy, including SEO and content initiatives that build sustainable, low-cost-per-lead traffic.
• Own social media strategy across organic and paid social, ensuring brand consistency and audience growth.
• Guide content planning and creative direction to support both organic reach and paid amplification.

Leadership & Team Development

• Lead, coach, and develop a team of two marketing team members, setting clear goals and providing regular feedback.
• Build a collaborative, high-performing team culture that mirrors 1Click's broader performance-driven culture.
• Delegate campaign execution effectively while maintaining oversight of quality and performance.
• Identify growth opportunities for team members and support their professional development.

Reporting & Revenue Growth

• Track and report on campaign performance, revenue attribution, and ROI across all channels.
• Translate marketing data into actionable insights for leadership, tying marketing activity directly to revenue outcomes.
• Continuously test, iterate, and optimize campaigns to improve lead quality, conversion rates, and cost efficiency.

Skills And Qualifications

• 4+ years of progressive digital marketing experience, with demonstrated success developing and optimizing paid and organic marketing campaigns.
• Demonstrated success managing revenue-generating marketing programs, with a track record of hitting or exceeding targets.
• Leadership experience through managing, mentoring, coaching, or leading cross-functional projects is preferred.
• Advanced knowledge of Google Ads and Meta Ads Manager, including campaign creation, optimization, audience strategy, bidding strategies, conversion tracking, and performance analysis.
• Strong proficiency with Google Analytics 4, Google Tag Manager, reporting tools, and major paid and organic social media platforms.
• Strong analytical skills, with the ability to translate performance data into strategy and business impact.
• Experience managing marketing budgets and being accountable for ROI/ROAS.
• Excellent communication, leadership, and project management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field if preferred.
• Experience in home services, energy, or a similarly consultative sales environment is an asset.
• Experience managing agencies, freelancers, or external marketing partners.

Competencies

• Strategic thinker who is equally comfortable rolling up their sleeves to execute.
• Strong leadership presence with a coaching mindset.
• Revenue-focused and metrics-driven.
• Comfortable managing multiple campaigns and priorities in a fast-paced environment.
• Collaborative, with the ability to work cross-functionally with sales and leadership.
• Adaptable and resourceful in a growing, evolving organization.