Digital Marketing Specialist

CMI Solar Inc.; Mississauga; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Equal opportunity employer

Inclusive workplace

Accessibility accommodations provided

Job summary

A leader in renewable energy solutions located in Canada is seeking a Marketing lead to oversee marketing strategies and drive demand generation. The ideal candidate will have 4+ years of marketing experience, preferably in the solar/renewable energy sector, and a proven track record in developing strategic marketing plans. Responsibilities include collaborating with the sales team, managing projects, and enhancing brand awareness. This role is hybrid and offers an engaging work environment.

Qualifications

• 4+ years of marketing experience, preferably in the solar/renewable energy field.
• Experience developing and implementing strategic marketing plans.
• Ability to manage time effectively and set clear objectives.

Responsibilities

• Lead and execute all marketing strategies and programs.
• Develop marketing initiatives to support growth and increase brand awareness.
• Collaborate with the sales team to create effective campaigns.

Skills

Marketing experience

Communication skills

Analytical skills

Project management

Proficient with Microsoft Office

Customer service skills

Education

Bachelor's degree in Marketing or relevant field

Tools

CRM tools

Mailchimp

Adobe Creative Suite

Canva

Job description

At CMI Solar, we are passionate about the future of renewable energy and aim to provide innovative solar solutions to our clients. We strive to assist our customers in achieving their sustainability goals, while also offering them valuable investment opportunities. With numerous successful projects under our belt, we are entering a phase of substantial growth.

Looking to apply your experience and expertise to a purpose-driven, operationally focused, and growing team making a positive impact in the world? The Marketing lead takes a hands‑on approach in leading CMI Solar’s marketing strategies and programs, focusing on demand generation, sales enablement, and brand awareness. Thriving in a hybrid, fast‑paced, dynamic environment, the Marketing lead oversees the successful creation, development, and execution of all marketing efforts.

The Role:

• Reviewing current marketing trends and advertisements to determine the effectiveness of different styles and strategies
• Analyzing sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
• Working with the Sales Team to develop successful strategies and campaigns that attract new customers
• Collaborating with the executive team to make high‑level decisions regarding the budget and the direction of the company
• Creating and maintaining a successful brand and image that attracts new customers
• Developing marketing strategies for new products or services
• Generating traffic through proficiency in marketing automation and CRM tools to convert visitors into leads and customers for our sales team
• Developing and implementing a cohesive marketing strategy including objectives and goals to support growth and increase brand awareness
• Exploring and recommending new initiatives to support department and company objectives
• Driving all Marketing initiatives across the organization
• Focusing on effectively increasing margins by balancing objectives of growth and profitability through effective product management
• Managing and completing spontaneous internal requests alongside marketing plans you propose and implement
• Owning multiple projects at once while maintaining a high level of detail, sense of urgency, and ownership to “get it done” by handling timelines with both internal and external partners
• Leading the enhancement of our online presence and website(s)
• Ensuring Marketing projects meet deadlines and providing clear communications to stakeholders
• Aligning Marketing events to company strategy
• Conceptualizing and supporting the execution of multi‑channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Creating marketing materials such as brochures, presentations, and other sales enablement tools
• Overseeing and supporting content creation across digital platforms, blogs, and print channels
• Executing and managing email marketing campaigns using platforms such as Mailchimp to engage customers and drive conversions
• Staying current with market trends, product capabilities, and changes to our products and services
• Forecasting, drafting, implementing, and overseeing the Marketing department budget
• Communicating with all key stakeholders on changes
• Overseeing content creation and targeted customer strategies
• Aligning with Sales Leadership to drive customer retention initiatives
• Supporting with all other duties as assigned by manager
• 4+ years of marketing experience ( preferred in the solar/renewable energy field)
• Experience developing and implementing strategic marketing plans
• Successful experience working with internal and external stakeholders, including customers and vendor partners
• Ability to communicate effectively with partners at all levels, especially senior leadership
• Ability to act as a flexible and innovative team player with a roll‑up-the‑sleeves attitude and a hands‑on approach
• Ability to manage time effectively and be focused on setting and executing clear objectives and priorities
• Commitment to excellence and high standards
• Versatility, flexibility, and a willingness to work within changing priorities with enthusiasm
• Ability to exercise strong organizational, problem‑solving, and analytical skills
• Ability to demonstrate excellent customer service and interpersonal skills
• Proficient with Microsoft Office, especially Excel and PowerPoint, Adobe Creative, Canva, Mailchimp

CMI Solar Inc. is an equal‑opportunity employer

CMI Solar Inc. is an equal-opportunity employer committed to building a diverse and inclusive workplace. We welcome applications from all qualified individuals, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or any other characteristic protected by applicable law.

We are dedicated to providing equitable treatment and fostering a respectful, barrier‑free environment throughout our hiring process. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), accommodation will be provided upon request to ensure full participation in the recruitment and selection process. If you are invited to participate in an assessment or interview, please let us know your accommodation needs in advance.

You may be asked to provide relevant documentation to our Human Resources team to support appropriate accommodations. If you require assistance at any stage of the application process, we encourage you to notify us when submitting your application.