Team Lead, Product Marketing

Aylo Careers; Montreal; Hybrid; CAD 90.000 - 140.000; Vollzeit

Zusammenfassung

Aylo Careers is seeking an experienced Team Lead, Product Marketing to guide a fast-growing team working on leading websites in the adult entertainment space. The role combines hands-on campaign execution with strategic leadership in a hybrid Montreal-based environment.

You will define promotional strategies, oversee optimization, and mentor marketers to hit sales targets while collaborating with Product Managers and Monetization teams.

Qualifikationen

• 4+ years of professional digital marketing experience.
• 1–2 years leading or mentoring a team.
• Bachelor's degree in marketing or a similar field.
• Strong analytical mindset.
• Strong leadership, coaching, and people-management skills.
• Excellent organization and prioritization skills.
• Strong reporting, communication, and stakeholder-management skills.
• Collaborative, team-oriented approach.

Aufgaben

• Lead, mentor, and develop a team of product marketing specialists.
• Own and define promotional strategies to meet sales targets/KPIs across the team's portfolio.
• Oversee the execution of display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis.
• Set direction for evaluating and improving campaign effectiveness, ensuring the team applies best practices.
• Guide analysis of traffic sources and metrics to build test cases for revenue generation (PC/Mobile).
• Prioritize and oversee optimization and testing roadmaps across the team.
• Drive an A/B testing and optimization culture to grow revenue, and approve recommendations for new landing pages and page improvements.
• Monitor market changes and lead benchmarking against online competitors.
• Establish and own a continuous improvement process for brands/campaigns.
• Design, direct, and monitor user acquisition and retention strategies.
• Consolidate and present daily/monthly metrics and overall sales performance to stakeholders and leadership.
• Oversee traffic, keyword/branding rankings, search engine deployments, and general SEO functionality.
• Partner closely with Product Managers and Monetization specialists to conceptualize and prioritized SEO-centric ideas and optimizations based on feasibility and business impact.
• Manage team workload, resourcing, and reporting cadence.

Kenntnisse

Digital marketing

Team leadership

Analytical mindset

Project management

Stakeholder management

Communication

Collaboration

Ausbildung

Bachelor's degree in marketing

Jobbeschreibung

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.

We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).

*A select number of positions require full-time in office attendance*

We are looking for an experienced Team Lead, Product Marketing to lead a fast-growing team that works on some of the internet's leading websites, driving A-Z digital marketing strategy and execution.

What you'll be doing:

• Lead, mentor, and develop a team of product marketing specialists, setting clear goals, providing feedback, and supporting professional growth
• Own and define promotional strategies to meet and exceed product sales targets/KPIs across the team's portfolio
• Oversee the execution of display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis
• Set direction for evaluating and improving campaign effectiveness, ensuring the team applies best practices
• Guide analysis of traffic sources and metrics to build test cases for revenue generation (PC/Mobile)
• Prioritize and oversee optimization and testing roadmaps across the team
• Drive an A/B testing and optimization culture to grow revenue, and approve recommendations for new landing pages and page improvements
• Monitor market changes and lead benchmarking against online competitors
• Establish and own a continuous improvement process for brands/campaigns
• Design, direct, and monitor user acquisition and retention strategies
• Consolidate and present daily/monthly metrics and overall sales performance to stakeholders and leadership
• Oversee traffic, keyword/branding rankings, search engine deployments, and general SEO functionality
• Partner closely with Product Managers and Monetization specialists to conceptualize and prioritize SEO-centric ideas and optimizations based on feasibility and business impact
• Manage team workload, resourcing, and reporting cadence

What you'll need to be successful:

Must haves:

• 4+ years of professional digital marketing experience, including 1–2 years leading or mentoring a team
• Bachelor's degree in marketing or a similar field
• Strong analytical mindset
• Strong leadership, coaching, and people-management skills
• Excellent organization and prioritization skills
• Strong reporting, communication, and stakeholder-management skills
• Collaborative, team-oriented approach

Nice to haves:

• Copywriting experience
• Adult industry knowledge
• Experience working at a medium or large company.
• Statistics or Math related education background

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees

In this role you may be exposed to adult content

This disclaimer is to notify you that personal data relating to you has been collected by Aylo (“Controller”). This includes your personal data either submitted by you, obtained from publicly available sources (e.g., LinkedIn), or provided to us by someone with your consent, referred you for potential employment. Note that, you can withdraw your consent at any time by reaching out to us.

Your personal data has been collected and will be processed by Controller for the following purposes:

• managing our recruitment related activities;
• setting up and conducting interviews and tests for you;
• evaluating and assessing the results pertaining to interviews and tests; and
• for purposes otherwise needed for evaluating your candidacy for employment at our company

provided however, that we may not process your data for all of the aforementioned purposes.

Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by a Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data has been transferred to the United States subject to appropriate additional safeguards under Standard Contractual Clauses.

Your personal data will be retained by Controller as long as we determine it is necessary to evaluate your application for employment and according to our data retention period specified in our privacy policy.

If you would like to know more about our privacy/data retention policy, feel free to check out our privacy policy.

*******************************************************************************************