Team Lead, Member Rewards

AMA - Alberta Motor Association; Edmonton; Hybrid; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive wage

Employee-exclusive discounts on travel

Ongoing professional development

Vacation earnings paid with each pay

Job summary

AMA - Alberta Motor Association seeks a Team Lead, Member Rewards to grow and support the AMARewards loyalty and Member Savings program across Alberta. You’ll lead a team of Account Managers and Product Managers, developing a partner network of 200+ to deliver exclusive offers for AMA members.

You’ll collaborate with leadership and marketing to boost engagement, analyze partner performance and ROI, and negotiate favorable offers.

Qualifications

• Post-secondary degree in Marketing, Business Administration, or a related field.
• 2–3 years of leadership experience in customer service, membership, or operations.
• 3–5 years in outside/field sales with proven targets.
• Strong negotiation and closing skills.
• Excellent interpersonal and communication skills.
• Familiarity with AMARewards or loyalty programs.

Responsibilities

• Lead partnerships to deliver exclusive member rewards and savings across Alberta.
• Collaborate with AMA leadership and marketing to grow the program and engagement.
• Analyze partner performance and ROI to guide decisions.
• Negotiate with partners for exclusive offers.
• Create and implement partner acquisition plans aligned with AMARewards goals.
• Drive operational excellence with data tracking, reporting, and tech use.

Skills

People leadership

Partnership development

Performance metrics

Negotiation

Strategic planning

CRM Dynamics

Excel

PowerPoint

Word

Education

Bachelor’s degree in Marketing/Business

Tools

Microsoft Dynamics CRM

Excel

PowerPoint

Word

Job description

You’re the kind of person who knows how to turn partnerships into powerful value.

This is a temporary contract, with an estimated end date of February 2028

The Opportunity

You’re not just good at building relationships, you’re exceptional at coaching others to do the same. You see customer loyalty as something earned, not given. You get excited by strategy, know your way around performance metrics, and believe that saving members money is more than a perk—it’s a promise.

As our Team Lead, Member Rewards, you’ll take charge of growing and supporting AMA’s exclusive AMARewards loyalty and Member Savings program. Leading a talented team of Account Managers and Product Managers, you’ll help develop a network of more than 200 partners to deliver exclusive offers and outstanding value to AMA members across Alberta. If you’ve got a knack for people leadership, partner negotiation, and performance-driven thinking, this role is built for you.

A Place to Belong

AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact [e-mail]. We’ll work with you feel supported throughout your journey with us.

AMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!

Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you’ll enjoy:

• Competitive wage.
• Employee-exclusive discounts on travel, insurance, memberships, and more.
• Ongoing professional development.
• Vacation earnings paid out with each pay period.

Who You Are

• You’re a strong people leader who knows how to coach, motivate, and develop others.
• You love transforming business goals into actionable plans—and delivering results.
• You have a deep appreciation for the power of partnerships and member value.
• You’re driven by KPIs and get excited about finding innovative ways to meet them.
• You’re comfortable in a fast-paced environment with lots of moving parts—and you make the moving parts move better.
• You lead by example and live the values of TYLF (Treat You Like Family).

How You’ll Make an Impact

• Lead a high-performing team to develop, acquire, and manage partnerships that deliver exclusive member rewards and savings across Alberta.
• Collaborate with AMA’s leadership and marketing teams to grow the program and enhance member engagement.
• Analyze partner performance, including AMA investment and ROI, and provide insights to guide strategic decision-making.
• Negotiate with new and existing partners to secure exclusive offers for members.
• Create and implement strategic partner acquisition plans in line with AMARewards goals.
• Drive operational excellence through streamlined tools, data tracking, reporting, and smart use of technology.
• Set performance expectations for team members, offer coaching and career development opportunities, and manage performance and compensation communications.
• Represent AMA and AMARewards at partner and community events.
• Drive gift card results at AMA and support the National Gift Card program.
• Drive business results through collaboration with CAA and enhance AMA performance by partnering strategically with national partners.

What You Bring to the Table

• You have a post-secondary degree in Marketing, Business Administration, or a related field—or a combination of education and experience that gets the job done.
• You bring 2–3 years of leadership experience in customer service, membership, or operations.
• You’ve got 3–5 years of successful experience in a structured outside/field sales role, with a proven ability to meet or exceed targets.
• You’re skilled in performance management, strategic planning, negotiation, and closing.
• You have excellent interpersonal and communication skills (written, oral, and listening).
• You’re familiar with AMARewards or loyalty program offerings, and you bring experience with partner relations and customer service.
• You know your way around Microsoft Excel, Word, PowerPoint, and Dynamics CRM.

Belonging Matters Here

AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact [e-mail]. We’ll work with you feel supported throughout your journey with us.

WORK MODEL

Hybrid