Social Media Specialist

AMA - Alberta Motor Association; Edmonton; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Udemy access

Four-day work week option

Wellness spending account up to $3,000

Paid vacation and personal days

Professional development

Job summary

AMA - Alberta Motor Association is seeking a social media leader to drive engagement across platforms, protecting the brand while delivering measurable results. This role requires strategic planning, content creation, and strong collaboration with Marketing and Corporate Communications.

You’ll work in a hybrid setup with a focus on analytics, trends, and audience growth while supporting wellness and development opportunities within the AMA team.

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media or related field.
• At least 6 years’ experience in social media management in a corporate environment.
• Proven ability to create and execute social media strategies across platforms.
• Advanced knowledge of social media analytics; familiarity with Hootsuite and Google Analytics.
• Knowledge of SEO, content marketing, and digital PR strategies.

Responsibilities

• Lead strategic planning for AMA’s social media aligned with goals.
• Create engaging content reflecting AMA’s brand voice across platforms.
• Monitor performance and provide KPI insights.
• Coordinate with Corporate Communications, Marketing and Agency.
• Support brand management and crisis mitigation on social channels.
• Lead social listening and identify opportunities with members.

Skills

Social media management

Content strategy

Analytics & metrics

Brand reputation management

Education

Bachelor’s degree in Communications/Marketing

Tools

Hootsuite

Google Analytics

Job description

YOU’RE A Social SORCERER WHO WORKS Engagement MAGIC.

The Opportunity

You’re a proven social media dynamo who gets results. You understand the big picture and have the strategies to bring it to life across multiple platforms. You’re experienced in corporate environments, and your creative flair and keen understanding of social channels and trends make you a natural strategist in this space. From planning to execution, you’re passionate about using social media to boost engagement and protect our brand. Most of all, you have the knowledge, confidence, and expert communication skills to inspire and grow our social audience. We love that about you.

A Place to Belong

AMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!

For us, curiosity fuels innovation. We value people who are eager to explore new ideas and who are comfortable putting emerging technologies into practice. We see experience with AI‑powered tools like ChatGPT, Copilot, and similar platforms as a real plus - especially when it’s used to work smarter, increase efficiency, and find better ways to get things done.

About

Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you’ll enjoy:

• Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts.
• Employer-paid retirement savings program, including 5% AMA contribution and 5% matching.
• Employee-exclusive discounts on travel, insurance, memberships, driver education, registry services, and more.
• Free travel medical insurance for you and your immediate family.
• Ongoing professional development, with unlimited learning opportunities, full Udemy access, and dedicated time for personal growth.
• Paid vacation and personal days, including three weeks of vacation to start, a Me Day, a Volunteer Day, and the option to purchase additional vacation time.
• Flexible work models that make sense for your lifestyle, including our four-day work week option: Alongside our other work models, this option gives you another way to harmonize work and life in a way that’s personally meaningful and aligned with your role. Available to eligible fully in-office and fully remote roles, with tailored guidelines to fit department-specific needs. Requires a 12-month commitment; eligible employees can opt in or opt out annually during the benefit renewal period.

Who You Are

• You’re positive, upbeat and love being around people—and people love being around you.
• Your business acumen is so sharp, you could influence the influencers!
• You’re truly unflappable and possess a Zen-like ability to keep cool in a crisis.
• You have a passion for reputation management and the know-how to apply it to social media posts and strategies.

How You’ll Make An Impact

• Report to the director, Corporate Communications.
• Work closely with your social counterpart in Marketing to lead strategic planning for AMA’s social media, ensuring alignment with corporate goals and project-specific objectives.
• Create engaging, high-quality content that adheres to AMA’s brand voice while keeping up with trends and best practices in the social space.
• Monitor and analyze social media performance, providing insights and recommendations to achieve our KPIs.
• Collaborate with Corporate Communications, Marketing and Creative Agency to align messaging and coordinate campaigns in support of our overarching content strategy.
• Support brand management by ensuring all social media content is consistent with AMA brand guidelines and has been adapted as necessary to suit different platforms and audiences.
• Support crisis mitigation and reputation management by monitoring online brand sentiment and managing responses to potential escalations.
• Lead social listening with a sense of urgency, proactively identifying strategic opportunities to engage with members and Albertans.

What You Bring To The Table

• You have a bachelor’s degree in Communications, Marketing, Public Relations, Digital Media or related field.
• You have at least 6 years’ experience in social media management that includes work in a corporate environment. If you’ve led large-scale social campaigns, you’ll have an edge over the competition.
• You have demonstrated success in creating and executing social media strategies across platforms.
• You have advanced knowledge of social media analytics and tools. Bonus points if you’re familiar with Hootsuite and Google Analytics.
• You’re familiar with SEO, content marketing, and digital PR strategies.

Belonging Matters Here

AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact [e-mail]. We’ll work with you feel supported throughout your journey with us.

Work Model

Hybrid

We thank all applicants for their interest; however, only those selected for an interview will be contacted.